Eduardo Hernández Saucedo (born January 19, 2001), known professionally as Ed Maverick is a Mexican singer, songwriter, musician, producer and multi-instrumentalist of folk, alternative and rock music.[1][2] He started his music career by sharing his songs on social media platforms.[3]
Ed Maverick | |
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Born | Eduardo Hernández Saucedo (2001-01-19) 19 January 2001 (age 21) |
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Years active | 2018–present |
Awards | Full list |
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Labels | Universal Mexico |
Member of | Los Milagro |
Musical artist | |
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Maverick gained fame as a musician after the release of his debut album, Mix Pa' Llorar en Tu Cuarto (2018) and his hit single in Mexico "Fuentes de Ortiz", later certified diamond by the Asociación Mexicana de Productores de Fonogramas y Videogramas. After signing a record deal with Universal Music Mexico in 2019, his debut album was reissued and previously reached the top of the Mexican album charts, followed by the albums Transiciones (2019) and the acclaimed self-titled Eduardo (2021).
Maverick has collaborated with artists such as Bratty, Señor Kino and C. Tangana, he has received a Latin Grammy Award and an Odeon Award,[4] and has also received multiple nominations at the MTV Millennial Awards and the MTV Europe Music Awards. By April 2022, Maverick had already sold 790,000 records worldwide.[lower-alpha 1]
Eduardo was born on January 19, 2001, in Delicias, a town located in the Mexican state of Chihuahua. He taught himself to play the guitar. The first song he learned to play was Jake Bugg's "Simple As This".[8] He began composing in his hometown in addition to performing at parties, events and other public places in mid-2017. Among his influences to start composing are some Mexican artists such as Dromedarios Mágicos, Juan Cirerol and Little Jesus.[9]
In 2018, Maverick released his debut studio album entitled Mix pa' llorar en tu cuarto through the independent record label Eidan Box Records.[8] The song "Fuentes de Ortiz", his second song written by himself was included on the album;[10] and with the passing of the months went viral on social media and would end up becoming his first commercial success, after signing a contract with Universal Music Mexico and GST Talent in 2019,[11] his debut album was reissued and published in physical and digitals stores under the Universal label reaching number 2 on the Mexican albums chart, "Acurrucar" was released as the second single from the album.
By May 2019, Maverick had already become one of the most viral Mexican artists on Spotify.[12] That same year he performed for the first time at the National Auditurium's "Lunario" and the Teatro Metropolitán in Mexico City, setting the record for being the Mexican artist who sold out his dates at the venue the fastest.[13][10][14] In the same year his debut album Mix Pa' Llorar en Tu Cuarto received a gold record from the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON).[15] He quickly released his second studio album Transiciones (2019).
Through his rapidly growing fame in Mexico, Maverick suffered from a massive attack perpetuated by fans and some digital creators on social networks, receiving almost daily messages inciting hate, suicide and death threats directly towards him and his family. In November 2019, he released a statement through Twitter in which he explained that he would close his account and stay away of the media for a while.[16] In the external statement:
"I don’t want to go too far, I just want to clarify one thing about it: if at first I was joking and following your bullying, it was because I didn’t know how to react so that all of you would stop. Literally if I complained you guys were going to throw me more, but if I said it didn’t affect me it could be the same, so I’m at a point where I don’t know if I had to react or if what I did was right, it’s weird. And it’s not like I want to normalize that you guys crossed the line between joking and bullying. I’m so confused, I’m thinking too many things at the same time and I need to rest."
— Ed Maverick, on Twitter
In 2020 he reappeared with his first live album Ed Maverick en el Metropólitan (2020) performing the hits of the first two albums and included the song "Ropa de Bazar" with Bratty, and at the beginning of the same year the AMPROFON gave him the diamond record for "Fuentes de Ortiz" for selling 300,000 digital copies, double platinum for "Acurrucar", platinum and gold for "Del Río" and "Ropa de Bazar", platinum for "Quiero" and Mix Pa' Llorar en Tu Cuarto, and the gold record for "Siempre Estoy Pa' Ti" and "WRU".[17] In addition to the release of his first extended play Esto No Tiene Nada Que Ver con Eduardo.
During 2021, Maverick released his third studio album titled Eduardo, in which the events of the harassment episode in his life were reflected in the songs "Gente", "Niño," and "Gracias". The Rolling Stone magazine ranked it 26 at the 35 best Spanish-language albums of 2021.[18] In the same year he collaborated with C. Tangana, on the song "Párteme la cara" included in the successful album El Madrileño (2021) reaching number 3 on the list of songs in Spain, he obtained his first certification outside of Mexico with a platinum single by the Productores de Música de España (PROMUSICAE)[6] and a gold single in Brazil.[7] This collaboration credited him as album engineer and earned him his first Latin Grammy Award for Best Engineered Album at the 22nd ceremony.[19][20]
In 2022 he won the Odeon Award from the Intellectual Rights Management Association (AGDI) for the Best Alternative Song of 2022 in Spain, being the first Mexican artist awarded at that ceremony. In April he performed for the first time at the Coachella music festival,[21] in May he released a series of demos from the Eduardo album.[22]
In July, the Cartagena City Council recognized him at the Spanish festival "La Mar de Músicas" with the 2nd Paco Martín Award for "Breakout Artist of Global Music" at the proposal of the jury made up of different Spanish journalists from the Paco Martín Cultural Association, explaining them choice for Maverick «He represents like nobody else the new wave of singers who dazzle with their sensitivity, simplicity and naturalness. His voice, deep, melancholy, warm and full of nuances, is one of the most special on the international scene. He provokes emotion, intimacy and pause from the first verse, as if he were singing to us a few meters away accompanied by his young guitar».[23][24][25] In the same month he announced his first world tour entitled "Tour Eduardo", with which he will perform in cities from Latin America and the United States, and for the first time in European countries such as the United Kingdom, Spain and the Netherlands.[26]
Title | Album details |
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Mix Pa' Llorar en Tu Cuarto |
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Transiciones |
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Eduardo |
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Award | Year | Category | Recipient(s) | Result | Ref. |
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La Mar de Músicas | 2022 | Breakout Artist | Himself | Won | [30] |
Latin Grammy Awards | 2021 | Best Engineered Album | El Madrileño | Won | [31] |
Lunas del Auditorio | 2019 | Best New Artist | Himself | Won | [32] |
MTV Europe Music Awards | 2019 | Best Latin America North Act | Nominated | [33] | |
MTV Millennial Awards | 2019 | Emerging Artist | Nominated | [34] | |
Music-ship of the Year | "Niño" | Nominated | [35] | ||
2021 | Video of the Year | "Párteme la Cara" | Nominated | ||
GQ Men of the Year Awards | 2021 | Mexican Singer of the Year | Himself | Won | [36] |
Odeon Awards | 2022 | Best Alternative Song | Won | [37] | |
Telehit Awards | 2019 | Best Mexican Act | Nominated | [38] | |
Breakout Artist | Won | ||||
YouTube Creator Awards | 2019 | Silver Creator Award | Won | [39] | |
2020 | Gold Creator Award | Won |