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Eduardo Hernández Saucedo (born January 19, 2001), known professionally as Ed Maverick is a Mexican singer, songwriter, musician, producer and multi-instrumentalist of folk, alternative and rock music.[1][2] He started his music career by sharing his songs on social media platforms.[3]

Ed Maverick
Maverick performing in 2021
Born
Eduardo Hernández Saucedo

(2001-01-19) 19 January 2001 (age 21)
Other names
  • Eddie
  • El Niño de Oro
Occupation
  • Singer
  • songwriter
Years active2018–present
AwardsFull list
Musical career
Genres
  • Folk
  • folk rock
  • indie rock
  • neo psychedelia
Instrument(s)
  • Vocals
  • acoustic guitar
  • electric guitar
  • synthesizer
  • electric bass
  • drums
LabelsUniversal Mexico
Member ofLos Milagro
Signature

Maverick gained fame as a musician after the release of his debut album, Mix Pa' Llorar en Tu Cuarto (2018) and his hit single in Mexico "Fuentes de Ortiz", later certified diamond by the Asociación Mexicana de Productores de Fonogramas y Videogramas. After signing a record deal with Universal Music Mexico in 2019, his debut album was reissued and previously reached the top of the Mexican album charts, followed by the albums Transiciones (2019) and the acclaimed self-titled Eduardo (2021).

Maverick has collaborated with artists such as Bratty, Señor Kino and C. Tangana, he has received a Latin Grammy Award and an Odeon Award,[4] and has also received multiple nominations at the MTV Millennial Awards and the MTV Europe Music Awards. By April 2022, Maverick had already sold 790,000 records worldwide.[lower-alpha 1]


Bio



2001-2017: early years


Eduardo was born on January 19, 2001, in Delicias, a town located in the Mexican state of Chihuahua. He taught himself to play the guitar. The first song he learned to play was Jake Bugg's "Simple As This".[8] He began composing in his hometown in addition to performing at parties, events and other public places in mid-2017. Among his influences to start composing are some Mexican artists such as Dromedarios Mágicos, Juan Cirerol and Little Jesus.[9]


2018-2020: MPLLETC, Transiciones and rise to fame


Maverick on the set of the music videos of Acurrucar and Fuentes de Ortiz
Maverick on the set of the music videos of "Acurrucar" and "Fuentes de Ortiz"

In 2018, Maverick released his debut studio album entitled Mix pa' llorar en tu cuarto through the independent record label Eidan Box Records.[8] The song "Fuentes de Ortiz", his second song written by himself was included on the album;[10] and with the passing of the months went viral on social media and would end up becoming his first commercial success, after signing a contract with Universal Music Mexico and GST Talent in 2019,[11] his debut album was reissued and published in physical and digitals stores under the Universal label reaching number 2 on the Mexican albums chart, "Acurrucar" was released as the second single from the album.

By May 2019, Maverick had already become one of the most viral Mexican artists on Spotify.[12] That same year he performed for the first time at the National Auditurium's "Lunario" and the Teatro Metropolitán in Mexico City, setting the record for being the Mexican artist who sold out his dates at the venue the fastest.[13][10][14] In the same year his debut album Mix Pa' Llorar en Tu Cuarto received a gold record from the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON).[15] He quickly released his second studio album Transiciones (2019).

Through his rapidly growing fame in Mexico, Maverick suffered from a massive attack perpetuated by fans and some digital creators on social networks, receiving almost daily messages inciting hate, suicide and death threats directly towards him and his family. In November 2019, he released a statement through Twitter in which he explained that he would close his account and stay away of the media for a while.[16] In the external statement:

"I don’t want to go too far, I just want to clarify one thing about it: if at first I was joking and following your bullying, it was because I didn’t know how to react so that all of you would stop. Literally if I complained you guys were going to throw me more, but if I said it didn’t affect me it could be the same, so I’m at a point where I don’t know if I had to react or if what I did was right, it’s weird. And it’s not like I want to normalize that you guys crossed the line between joking and bullying. I’m so confused, I’m thinking too many things at the same time and I need to rest."

Ed Maverick, on Twitter

In 2020 he reappeared with his first live album Ed Maverick en el Metropólitan (2020) performing the hits of the first two albums and included the song "Ropa de Bazar" with Bratty, and at the beginning of the same year the AMPROFON gave him the diamond record for "Fuentes de Ortiz" for selling 300,000 digital copies, double platinum for "Acurrucar", platinum and gold for "Del Río" and "Ropa de Bazar", platinum for "Quiero" and Mix Pa' Llorar en Tu Cuarto, and the gold record for "Siempre Estoy Pa' Ti" and "WRU".[17] In addition to the release of his first extended play Esto No Tiene Nada Que Ver con Eduardo.


2021-present: Eduardo


During 2021, Maverick released his third studio album titled Eduardo, in which the events of the harassment episode in his life were reflected in the songs "Gente", "Niño," and "Gracias". The Rolling Stone magazine ranked it 26 at the 35 best Spanish-language albums of 2021.[18] In the same year he collaborated with C. Tangana, on the song "Párteme la cara" included in the successful album El Madrileño (2021) reaching number 3 on the list of songs in Spain, he obtained his first certification outside of Mexico with a platinum single by the Productores de Música de España (PROMUSICAE)[6] and a gold single in Brazil.[7] This collaboration credited him as album engineer and earned him his first Latin Grammy Award for Best Engineered Album at the 22nd ceremony.[19][20]

In 2022 he won the Odeon Award from the Intellectual Rights Management Association (AGDI) for the Best Alternative Song of 2022 in Spain, being the first Mexican artist awarded at that ceremony. In April he performed for the first time at the Coachella music festival,[21] in May he released a series of demos from the Eduardo album.[22]

In July, the Cartagena City Council recognized him at the Spanish festival "La Mar de Músicas" with the 2nd Paco Martín Award for "Breakout Artist of Global Music" at the proposal of the jury made up of different Spanish journalists from the Paco Martín Cultural Association, explaining them choice for Maverick «He represents like nobody else the new wave of singers who dazzle with their sensitivity, simplicity and naturalness. His voice, deep, melancholy, warm and full of nuances, is one of the most special on the international scene. He provokes emotion, intimacy and pause from the first verse, as if he were singing to us a few meters away accompanied by his young guitar».[23][24][25] In the same month he announced his first world tour entitled "Tour Eduardo", with which he will perform in cities from Latin America and the United States, and for the first time in European countries such as the United Kingdom, Spain and the Netherlands.[26]


Discography


Title Album details
Mix Pa' Llorar en Tu Cuarto
  • Released: March 2, 2018[27]
  • Label: Universal Music Mexico
  • Formats: Digital download, CD, LP, streaming
Transiciones
  • Released: May 31, 2019[28]
  • Label: Universal Music Mexico
  • Formats: Digital download, CD, LP, streaming
Eduardo
  • Released: April 30, 2021[29]
  • Label: Universal Music Mexico
  • Formats: Digital download, CD, streaming

Accolades


Award Year Category Recipient(s) Result Ref.
La Mar de Músicas 2022 Breakout Artist Himself Won [30]
Latin Grammy Awards 2021 Best Engineered Album El Madrileño Won [31]
Lunas del Auditorio 2019 Best New Artist Himself Won [32]
MTV Europe Music Awards 2019 Best Latin America North Act Nominated [33]
MTV Millennial Awards 2019 Emerging Artist Nominated [34]
Music-ship of the Year "Niño" Nominated [35]
2021 Video of the Year "Párteme la Cara" Nominated
GQ Men of the Year Awards 2021 Mexican Singer of the Year Himself Won [36]
Odeon Awards 2022 Best Alternative Song Won [37]
Telehit Awards 2019 Best Mexican Act Nominated [38]
Breakout Artist Won
YouTube Creator Awards 2019 Silver Creator Award Won [39]
2020 Gold Creator Award Won

References


  1. Escobar, Elizabeth. "Ed Maverick se vuelve el artista más viral en Spotify (Ed Maverick became the most viral artist on Spotify)". El Universal (Mexico City). Archived from the original on November 23, 2019. Retrieved September 13, 2019.
  2. "Ed Maverick, estrena video musical "Acurrucar" (Ed Maverick, premieres music video of "Acurrucar")". Reactor 105.7 FM (in Spanish). Archived from the original on June 20, 2019. Retrieved September 13, 2019.
  3. Rozales, Berenice (September 4, 2019). "Un fenómeno llamado "Ed Maverick" (A phenomenon called Ed Maverick)". LifeBoxset (in Spanish). Archived from the original on September 8, 2019. Retrieved September 13, 2019.
  4. "Latin GRAMMYs". Latin GRAMMYs (in Spanish). Retrieved August 21, 2022.
  5. «To visualize the certitfications, in ARTISTA type "Ed Maverick"». "AMPROFON" (url). amprofon.com.mx. Retrieved September 13, 2022.
  6. Música, El portal de, PÁRTEME LA CARA - C. TANGANA / ED MAVERICK | EPDM, retrieved August 21, 2022
  7. "CERTIFICADOS – Pro-Música Brasil". pro-musicabr.org.br. Retrieved October 4, 2022.
  8. TIM, Televisa. "Ed Maverick cuenta las dificultades de saltar de lo independiente a lo mainstream". Telehit (in Spanish). Retrieved August 21, 2022.
  9. Ed Maverick - Fuentes de Ortíz y Ropa de bazar (EN VIVO), pp. EXA FM, retrieved August 21, 2022
  10. González, Jesús (September 6, 2019). "La noche en que Ed Maverick se consolidó en el Teatro Metropólitan". Sopitas.com (in Mexican Spanish). Retrieved August 21, 2022.
  11. Redacción (February 28, 2019). "Ed Maverick firma con Universal Music México". Noticias de hoy en Querétaro y el mundo (in Mexican Spanish). Retrieved August 21, 2022.
  12. "Ed Maverick se vuelve el artista más viral en Spotify". El Universal (in Spanish). May 24, 2019. Retrieved August 21, 2022.
  13. "Universal Music Publishing México | Artist, Ed Maverick". www.umusicpub.com. 2019. Retrieved August 21, 2022.
  14. "Enamora Ed Maverick a 3 mil fanáticos". www.elnorte.com. Retrieved August 21, 2022.
  15. Staff (September 6, 2019). "Ed Maverick estrenó nuevo video y recibió un disco de oro". Revista Marvin (in Mexican Spanish). Retrieved August 21, 2022.
  16. "El día que Ed Maverick desapareció por el cyberbullying que le hacían". culturacolectiva.com (in Spanish). April 23, 2021. Retrieved August 21, 2022.
  17. Ed Maverick. "AMPROFON Certifications".
  18. Vozick-Levinson, Verónica Bayetti Flores,Ricardo Durán,Elias Leight,Julyssa Lopez,Jennifer Mota,Diego Ortiz,Richard Villegas,Simon; Flores, Verónica Bayetti; Durán, Ricardo; Leight, Elias; Lopez, Julyssa; Mota, Jennifer; Ortiz, Diego; Villegas, Richard; Vozick-Levinson, Simon (December 16, 2021). "The 35 Best Spanish-Language and Bilingual Albums of 2021". Rolling Stone. Retrieved August 21, 2022.
  19. "Estos son todos los ganadores de los Latin Grammy 2021". Los Angeles Times en Español (in Spanish). November 18, 2021. Retrieved August 21, 2022.
  20. "Ed Maverick, el joven cantante mexicano que sufrió ciberbullying y triunfa con C. Tangana". abc (in Spanish). February 28, 2021. Retrieved August 21, 2022.
  21. "Coachella 2022: Grupo Firme, Ed Maverick, Natanael Cano y Banda MS integran el cartel". El Universal (in Spanish). January 13, 2022. Retrieved August 21, 2022.
  22. Durango, El Siglo de (May 3, 2022). "Ed Maverick lanza nuevas versiones de Eduardo". www.elsiglodedurango.com.mx (in Spanish). Retrieved August 21, 2022.
  23. "El mexicano Ed Maverick recibe en Cartagena el Premio Paco Martín al artista revelación de las músicas globales". LA NACION (in Spanish). July 16, 2022. Retrieved August 22, 2022.
  24. "El mexicano Ed Maverick, Premio Paco Martín del festival La Mar de Músicas". La Verdad (in Spanish). May 8, 2022. Retrieved August 22, 2022.
  25. l.o (May 7, 2022). "Cartagena concede al mexicano Ed Maverick el Premio Paco Martín". La Opinión de Murcia (in Spanish). Retrieved August 22, 2022.
  26. practicas (August 8, 2022). "Ed Maverick comparte detalles del 'Tour Eduardo 2022'". Indie Rocks! (in Spanish). Retrieved August 21, 2022.
  27. Garlem 24/06/2019, Jenn. "Ed Maverick y su "Mix Pa Llorar En Tu Cuarto"" (in Mexican Spanish). Retrieved August 22, 2022.
  28. Diego, Alan A. Luis. "Comparte Ed Maverick sus Transiciones musicales y personales". El Sol de Puebla | Noticias Locales, Policiacas, sobre México, Puebla y el Mundo (in Spanish). Retrieved August 22, 2022.
  29. Torreón, El Siglo de (May 3, 2022). "Ed Maverick lanza nuevas versiones de Eduardo". www.elsiglodetorreon.com.mx (in Spanish). Retrieved August 22, 2022.
  30. l.o (May 7, 2022). "Cartagena concede al mexicano Ed Maverick el Premio Paco Martín". La Opinión de Murcia (in Spanish). Retrieved August 22, 2022.
  31. "Latin GRAMMYs, Categories". Latin GRAMMYs (in Spanish). Retrieved April 28, 2022.
  32. "2019 Lunas del Auditorio, full list of WINNERS". Lunas del Auditorio (in Spanish). Retrieved April 28, 2022.
  33. "ESTOS SON LOS GANADORES DE LOS MTV EMA 2019". www.mtvema.com (in Spanish). Retrieved April 28, 2022.
  34. Merol, Vero (June 25, 2019). "¡Lista completa de ganadores MTV MIAW 2019 + Entrevistas en Pink Carpet!". Vero Merol (in Mexican Spanish). Retrieved April 28, 2022.
  35. "MTV MIAW 2021: Estos son los ganadores a lo más viral". www.milenio.com (in Mexican Spanish). Retrieved April 28, 2022.
  36. "Hombres del Año 2021: los ganadores de la noche más esperada". GQ (in Mexican Spanish). November 4, 2021. Retrieved April 28, 2022.
  37. "Ganadores 2022 – Premios Odeón" (in Spanish). Retrieved August 22, 2022.
  38. TIM, Televisa. "¡Conoce a los ganadores de los Premios Telehit 2019!". Telehit (in Spanish). Retrieved April 28, 2022.
  39. "ed maverick - YouTube". www.youtube.com. Retrieved April 28, 2022.

Notes


  1. This figure is the sum of his albums and singles certifications
    • In Mexico, Maverick has sold 720,000 copies, with the sum of his 10 gold, platinum and diamond singles & albums.[5]
    • In Spain, Maverick has a platinum single for 40,000 copies.[6]
    • In Brasil, Maverick has a gold single for 30,000 copies.[7]



На других языках


- [en] Ed Maverick

[es] Ed Maverick

Eduardo Hernández Saucedo (Delicias, Chihuahua, 19 de enero de 2001), conocido como Ed Maverick, es un cantante, compositor y músico mexicano. Como intérprete, se especializa en los géneros de música folk, alternativa y rock.[1][2]



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