"24's" (pronounced "24 inches") is a song performed by R&B girl group RichGirl featuring United States rapper Bun B. of UGK. The song was produced by Rich Harrison, and was released as a promotional single from their self-titled debut album on February 6, 2009 on iTunes. The song garnered critical acclaim for its low-slung Southern-touch, and gained multiple comparisons to former R&B girl-group Destiny's Child. The song was performed multiple times by the group, and managed to peak at number sixty-eight on Billboards Hot R&B/Hip-Hop Songs.

"24's"
Promotional single by RichGirl featuring Bun B
from the album RichGirl
Released	February 6, 2009
Recorded	2007-2008
Genre	R&B, Hip hop
Length	4:31 3:51 (Alternate version)
Label	Richcraft/Jive
Songwriter(s)	Rich Harrison[1]
RichGirl singles chronology
24s (2009) He Ain't wit Me Now (Tho) (2009)

Background

"24's" was released on American iTunes Store's on February 5, 2009.[2] The song credits featured rapper Bun B from UGK.[3] The song was written and produced by the group's founder, Rich Harrison, who also penned the group's lead single "He Ain't wit Me Now (Tho)".[1] Following the song's release, separate remixes were created by rappers Jim Jones and Lloyd Banks[4] and were expected to be released. In an interview with Billboard, Brave revealed that her rapping alter-ego, Kiki Bravery, created an additional remix,[4] which is also currently awaiting release.

Critical reception & composition

"24's" garnered positive reviews from critics, most of whom acclaimed the song's thumping beat, and true R&B grit. Andy Kellman of AllMusic compared the song to Harrison's previously produced "Soldier" (2004) by Destiny's Child, with an added touch of elegance by the group's harmonization.[5] Noting an influence from David Banner and Lil Flip's "Like a Pimp," Felipe Delerme of FADER favored the " multi-culti foursome" for their ability to revive "Glam&B".[6] Jermy Leeuwis of MusicRemedy awarded the song five out of five stars, praising the song as a classic and noted the group's ability to stand out from other groups previously formed, as "each of them individually is just talented as the girl to their right and left."[7] NewMusicReviews complimented Bun B's addition to the song as fantastic, and continued to compliment the girl's performance in the song as similar to Beyoncé.[8] Burmy of DJBooth described the group as a "Voltron of sorts," praising the group's ability to change the game with their style, sass, and swagger "24's".[9]

"24's" has been described as a low-slung Southern-touched single with an elegant spin on a Destiny's Child-inspired track.[5] Harrison creates a throwback production for the track.[9] Lyrically, RichGirl aim to please their man.[9] The song's title references the twenty-four inches that a man's car hovers from the ground, which would involve the act of sex.[9]

Live performances

The song was first performed live at the Kiss FM Concert,[10] where the girls wore simple, casual clothing. The girls later performed at the BK FamFest Atlanta and have more recently performed at the WNBA All Star Game.[11] The song was also performed at Beyoncé Knowles's I Am... Tour as an opening act.

Chart performance

"24's" debuted on Billboard's Hot R&B/Hip-Hop Songs at number ninety-two.[5] After a couple weeks stalling on the charts, the song climbed up the charts at number eighty-three.[4] The song later peaked on its third week on the U.S. R&B/Hip-Hop at number 68.[12]

References