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"28 Reasons" is the debut single by South Korean singer Seulgi for her debut extended play of the same name. Composed by Sean Kennedy, Johan Fransson, Henrik Goranson, Yoo Young-jin and Kriz, it is a dance-pop song with trap and heavy-synths elements featuring whistling sound. It was released on October 4, 2022, by SM Entertainment while distributed by Dreamus, along with an accompanying music video.[1][2]

"28 Reasons"
Single by Seulgi
from the EP 28 Reasons
LanguageKorean
ReleasedOctober 4, 2022 (2022-10-04)
Recorded2022
StudioSM Booming System (Seoul)
Genre
  • Dance-pop
Length3:09
Label
  • SM
  • Dreamus
Composer(s)
  • Sean Kennedy
  • Johan Fransson
  • Henrik Goranson
  • Yoo
  • Kriz
Lyricist(s)
Music video
"28 Reasons" on YouTube

Background


On September 6, 2022, SM Entertainment announced that Seulgi would be releasing her first solo album in October 2022.[3] On September 13, it was announced that she will be releasing her first extended play titled 28 Reasons on October 4.[4] On September 19, a schedule poster was released.[5] On September 26, a mood sampler was released through Red Velvet's social media accounts.[6]


Composition


"28 Reasons" was composed by Sean Kennedy, Johan Fransson, Henrik Goranson, Yoo Young-Jin and Kriz, the lyrics were written by Jeon Ji-eun, January 8, Jo Yoon-kyung, and Yoo Young-Jin.[7]

The song is composed in the key of F Minor with a tempo of 122 beats per minute.[8] It described as a dance-pop track characterized by groovy and heavy bass sounds and featuring a whistling sound. Lyrically, it depict a character who is both "good and evil" and the way this affects the relationship they're in.[9] In the lyrics, Seulgi show off "the menacing" side of herself, where she enjoys the power she has to "crush" those who are attracted to her or obsessed with her.[10]


Promotion


The promotion for the single started with Mnet's M Countdown on October 6, followed by KBS2TV's Music Bank on the 7th, MBC's Show! Music Core, and SBS's Inkigayo on the 9th, followed by a performance and an interview on JTBC's show named Music Universe K-909.[11]


Music video and concept


On September 13, a trailer video was released.[12] On October 3, a music video teaser was released.[13] The following day the official music video was released alongside the EP.[14]

The music video and in its teaser images showed Seulgi portrays Snow White (as the good character) and Grimhilde (as the Evil character).[15] On a press conference with "Tong Tong Culture," Seulgi explained that the dance performance and the music video concept was Inspired by the Marvel Universe character, Wanda Maximoff, known as the Scarlet Witch, she furthermore explained: "There are a lot of gorgeous hand movements. There are many grotesque and manipulative choreography with the dancers so that you can look like a witch."[16] She added: "It was filmed outside of England. It captured the old-fashioned and cool feeling well. Snow White and the Queen were my concept and motif this time. Snow White, who is not too good, and the Queen who is not too evil."[17]


Charts



Release history


Release dates and formats for "28 Reasons"
Region Date Format(s) Label(s) Ref.
Various October 4, 2022
  • Digital download
  • streaming
  • SM Entertainment
  • Dreamus
 [22]

References


  1. Jo, Seong-woon (October 3, 2022). "레드벨벳 슬기, 솔로 데뷔곡 '28 Reasons' MV 티저 공개" [Red Velvet's Seulgi releases MV teaser for her solo debut song '28 Reasons']. Sports Club (in Korean). Retrieved October 8, 2022.
  2. Chakraborty, Riddhi (October 4, 2022). "Red Velvet's Seulgi Makes Solo Debut with The Unsettling '28 Reasons'". Rolling Stone India. Retrieved October 9, 2022.
  3. Hwang, Hye-jin (September 6, 2022). "SM 측 "레드벨벳 슬기, 10월 솔로 데뷔 준비 중"[공식]" [SM side “Red Velvet Seulgi, preparing for solo debut in October” [Official]]. Newsen (in Korean). Retrieved September 20, 2022.
  4. "Red Velvet's Seulgi to make solo debut with EP '28 Reasons' next month". koreajoongangdaily.joins.com. September 13, 2022. Retrieved September 20, 2022.
  5. Park, Seohyun (September 19, 2022). "레드벨벳 슬기, 첫 솔로 '28 Reasons' 스케줄 포스터 공개..기대↑" [Red Velvet's Seulgi, first solo '28 Reasons' schedule poster released Expectations↑]. HeraldPOP (in Korean). Retrieved September 20, 2022.
  6. Kim, Jinseok (September 26, 2022). "10월 4일 솔로 데뷔 슬기, 타이틀곡은 '28 Reasons'" [Seulgi debuted as a solo artist on October 4, and the title song was '28 Reasons'.]. JTBC (in Korean). Retrieved September 27, 2022.
  7. "28 Reasons - 슬기 (SEULGI)". Melon (in Korean). Retrieved October 9, 2022.
  8. "Key & BPM for 28 Reasons by Soulgi". Tunebat. Retrieved October 9, 2022.
  9. Park, Dong-seon (September 26, 2022). "레드벨벳 슬기, 첫 솔로곡 '28 Reasons' 프리뷰 공개…'퓨어&다크 러브빌런'" [Red Velvet's Seulgi releases her first solo song '28 Reasons' preview... 'Pure & Dark Love Villain']. etnews (in Korean). Retrieved October 9, 2022.
  10. Chakraborty, Riddhi (October 4, 2022). "Red Velvet's Seulgi Makes Solo Debut with The Unsettling '28 Reasons'". Rolling Stone India. Retrieved October 9, 2022.
  11. Park, Seo-hyun (October 6, 2022). "레드벨벳 슬기, 아이튠즈 전 세계 38개 지역 1위..'28 Reasons' 음방 출격" [Red Velvet Seulgi, iTunes No. 1 in 38 regions worldwide '28 Reasons' soundtrack]. Herald POP (in Korean). Retrieved October 8, 2022.
  12. Lee, Seung-rok (September 13, 2022). "와, 美쳤다…슬기, 생애 첫 솔로 데뷔 이런거였어? 파격 그자체" ["Wow, it was beautiful" Seulgi, was this her first solo debut? shocking body]. mydaily. Retrieved October 9, 2022.
  13. Jo, Seong-woon (October 3, 2022). "레드벨벳 슬기, 솔로 데뷔곡 '28 Reasons' MV 티저 공개" [Red Velvet's Seulgi releases MV teaser for her solo debut song '28 Reasons']. Sports Club (in Korean). Retrieved October 9, 2022.
  14. Sun, Mi-kyung (October 4, 2022). "레드벨벳 슬기, 오늘(4일) 솔로 데뷔..'28 Reasons' 발매" [Red Velvet Seulgi, solo debut today (4th) '28 Reasons' release]. OSEN (in Korean). Retrieved October 9, 2022.
  15. Assis, Tássia. "Seulgi Finds Her Own Lane With '28 Reasons'". Nylon. Retrieved October 9, 2022.
  16. Jeong, Byung-geun (October 5, 2022). ""이 곡이 적격"…슬기, 지난 8년이 보증하는 솔로 출격(종합)" ["This song is suitable"... Seulgi, a solo sortie guaranteed by the past 8 years (comprehensive)]. N,news (in Korean). Retrieved October 9, 2022.
  17. Lee, Ho-Young (October 4, 2022). "레드벨벳 슬기 출격 #비오 #백설공주와 왕비 #마녀 완다" [Red Velvet Seulgi sortie #Pio #Snow White and the Queen #Witch Wanda]. IMBC News (in Korean). Retrieved October 9, 2022.
  18. "RIAS Top Charts Week 41 (7 - 13 Oct 2022)". RIAS. Archived from the original on October 18, 2022. Retrieved October 18, 2022.
  19. "Digital Chart – Week 41 of 2022". Circle Chart (in Korean). Retrieved October 13, 2022.
  20. "Billboard Vietnam Hot 100, CHART DATE 2022-10-20". Billboard Việt Nam (in Vietnamese). Archived from the original on October 20, 2022. Retrieved October 20, 2022.
  21. "Digital Chart – October 2022". Circle Chart (in Korean). Retrieved November 10, 2022.
  22. "28 Reasons - The 1st Mini Album - EP by SEULGI". Apple Music. October 4, 2022. Retrieved October 9, 2022.


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