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Aai Kuthe Kay Karte! (transl. What Does a Mother Ever Do?) is an Indian Marathi language drama which airs on Star Pravah.[3] It is based on the Bengali series Sreemoyee on Star Jalsha. The show premiered on 23 December 2019 and stars Madhurani Gokhale Prabhulkar in the titular role of Arundhati.[4][5] It is also digitally available on Disney+ Hotstar. The show is produced by Rajan Shahi's Director's Kut Productions.[6]

Aai Kuthe Kay Karte
GenreDrama
Written byMugdha Godbole
Directed byRavindra Karmakar
StarringSee below
Opening themeAarya Ambekar
ComposerAvadhoot Gupte[1]
Country of originIndia
Original languageMarathi
No. of episodes828
Production
ProducerRajan Shahi
Camera setupMulti-camera
Running time22 minutes
Production companyDirector's Kut Productions
DistributorDisney Star
Release
Original networkStar Pravah
Picture format576i (SDTV)
1080i (HDTV)
Audio formatDolby Digital
Original release23 December 2019 (2019-12-23) –
present
Chronology
RelatedSreemoyee[2]
Anupamaa

Plot


A middle-aged housewife, Arundhati, has dedicated her life to her husband and children. Her husband Anirudh has an affair with his colleague, Sanjana. Arundhati's elder son, Abhishek marries Ankita while Arundhati's younger son, Yash falls in love with Sanjana's niece, Gauri.

Arundhati's friend, Devika tells her that her family is taking her for granted. The family plans a remarriage of Arundhati and Anirudh, to mark their 25th anniversary. Sanjana tries to marry Anirudh on his wedding day with Arundhati, but in vain. In anger, she comes to tell Arundhati the truth about her and Anirudh's affair on their wedding day. However, Anirudh stops her and expresses his love towards her in his bedroom and Arundhati sees. Arundhati breaks down and decides to retaliate against Anirudh for his betrayal.

Arundhati changes herself and learns all the things that she remained to learn. Soon, Anirudh and Sanjana's relationship is exposed to the Deshmukh family, while Anirudh proposes to Sanjana on her birthday. The Deshmukhs blame on Anirudh, who later moves to Sanjana's house. Later, Arundhati's daughter, Isha becomes depressed, which makes Anirudh to return his family.

Anirudh and Arundhati finally get divorced. Sanjana divorces Shekhar and marries Anirudh. Sanjana continuously taunts Arundhati, trying to humiliate her and fails in her attempts to turn the family against her. Arundhati's college friend, Ashutosh, enters and gives Arundhati moral support. Abhishek divorces Ankita and decides to marry his fiancée, Anagha. But before their marriage Anagha's obsessive lover, Girish, arrives and disrupts their lives even attempting Yash, Abhishek and Arundhati's murders but is caught in the act by Ashutosh. The couple gets married. Later Arundhati leaves the Samridhhi Mansion due to repetitive character assassination by Kanchan, Aniruddh, Abhishek and Sanjana while Yash also decides to leave with her. They move to a rented house while Sanjana tricks everyone into signing property papers on her name.


Cast



Main



Recurring



Others



Cameo appearance



Production



Development


Rajan Shahi, who produces the series, decided to remake it in Hindi as Anupamaa for StarPlus stating, "This interesting concept around a mother's journey has been so inspirational that Star wants to bring it in Hindi too."[8][9]

The production and broadcasting of the series was halted in late March 2020 due to the COVID-19 pandemic in India. After more than 3 months, the filming resumed in late June 2020 and the broadcast resumed on 13 July 2020.[10][11] On 13 April 2021, Chief Minister of Maharashtra, Uddhav Thackeray announced a sudden curfew due to increased Covid cases, while the production halted from 14 April 2021 in Mumbai.[12] Hence, the production location was soon shifted temporarily to Silvassa.[13]


Casting


Madhurani Gokhale-Prabhulkar is cast as the lead role. Milind Gawali, Gauri Kulkarni, Deepali Pansare, Rupali Bhosale, Mayur Khandage, Kishore Mahabole, Archana Patkar, Poonam Chandokar, Apurva Gore, Seema Ghogale, Abhishek Deshmukh, Niranjan Kulkarni, Ashish Kulkarni and Radha Kulkarni were also cast.[14] It was post COVID-19 pandemic lockdown when production resumed in June 2020. Deepali Pansare quit the series because of the pandemic and was replaced by Rupali Bhosale. In November 2021, Omkar Govardhan entered the show as the new main lead Ashutosh Kelkar.[15]


Reception


The show became one of the most watched Indian Marathi television programs.[16][17]


Ratings


Week Year BARC viewership Ref.
TRP Rank
Week 45 2020 3.3 5 [18]
Week 19 2021 3.8 5 [19]

Mahaepisode (1 hour)


  1. 19–26 January 2020 (Mahasaptah)
  2. 16 August 2020
  3. 8 November 2020
  4. 13 December 2020
  5. 24 January 2021
  6. 28 February 2021
  7. 28 March 2021
  8. 11 July 2021
  9. 19 September 2021
  10. 31 October 2021
  11. 12 December 2021
  12. 20 March 2022
  13. 26 June 2022
  14. 14 August 2022
  15. 25 September 2022
  16. 20 November 2022

Awards


Star Pravah Parivar Awards
Year Category Recipient Roles
2021 Best Character Madhurani Gokhale Prabhulkar Arundhati
Best Serial Rajan Shahi Producer
2022 Best Mother Madhurani Gokhale Prabhulkar Arundhati
Best Father-in-law Kishor Mahabole Appa
Best Villain Rupali Bhosale Sanjana

Soundtrack


Aai Kuthe Kay Karte!
Original Sound Track
Soundtrack album by
Avdhoot Gupte
Released23 December 2019
Genre
  • Romance
  • Family
  • Drama
    Soundtrack
LanguageMarathi
LabelDisney Star
ProducerRajan Shahi
Aai Kuthe Kay Karte!: Tracklisting
No.TitleArtistLength
1."Aai Kuthe Kay Karte! (Version 1)"Aarya Ambekar2:52
2."Aai Kuthe Kay Karte! (Version 2)"Vaishali Samant2:51
3."Sukhache Chandane"Vidya Karalagikar Nilesh Moharir4:50
4."Sobatis Halke"Vidya Karalagikar Mandar Apte3:49
Total length:13:22

The lyrics of both versions of the song are penned by Guru Thakur Music.


Adaptations


Star Pravah's Aai Kuthe Kay Karte! is an official Marathi remake of Star Jalsha's Sreemoyee.[20]


References


  1. "Sa Re Ga Ma Pa Lil Champs winner Aarya Ambekar sings for mentor Avadhoot Gupte; shares his excitement with fans". The Times of India.
  2. "Bengali daily soap 'Trinayni' gets dubbed in Bhojpuri; actor Gourab Roy Chowdhury calls it a 'collective success'". The Times of India. Archived from the original on 6 March 2022.
  3. "'Doctor Don' to 'Maharashtracha Superstar': Promising Marathi TV shows in 2020". The Times of India.
  4. "नवी मालिका, 'आई कुठे काय करते'". Zee 24 Taas (in Marathi). Archived from the original on 21 September 2021.
  5. "आईच्या भावविश्वाचा शोध घेणारी मालिका 'आई कुठे काय करते'". Loksatta (in Marathi). Archived from the original on 25 February 2020.
  6. "Rajan Shahi's Marathi venture 'Aai Kuthe Kay Karte!' is all about discovering mother's unconditional love". The Times of India. Archived from the original on 18 February 2022.
  7. "Deepali Pansare misses playing 'Sanjana' in 'Aai Kuthe Kay Karte!'". The Times of India.
  8. "Aai Kuthe Kay Karte!: Show would be remade in Hindi". ABP News. Archived from the original on 8 February 2020.
  9. "Yeh Rishta Kya Kehlata Hai maker Rajan Shahi to remake his Marathi show Aai Kuthe Kay Karte! for Star Plus". Archived from the original on 25 February 2020.
  10. "Shoots of Aai Kuthe Kay Karte!, Molkarin Bai and Dr. Babasaheb Ambedkar resume; here's what the actors have to say". The Times of India. Archived from the original on 15 December 2020.
  11. "Aai Kuthe Kay Karte!, Rang Majha Vegla, Dr.Babasaheb Ambedkar to air fresh episodes from July 13". The Times of India. Archived from the original on 15 August 2020.
  12. "TV shoots stalled in Mumbai for next 15 days, shows to be shot in Goa, Hyderabad". India Today. Archived from the original on 14 April 2021.
  13. "मनोरंजन थांबणार नाही; महाराष्ट्राबाहेर 'या' ठिकाणी केले जाणार मराठी मालिकांचे शूटिंग". Loksatta (in Marathi). Archived from the original on 25 April 2021.
  14. "Deepali Pansare returns to acting after three years". The Times of India. Archived from the original on 24 December 2019.
  15. "Savitrijoti fame Omkar Govardhan to feature in Aai Kuthe Kay Karte". The Times of India.{{cite web}}: CS1 maint: url-status (link)
  16. "'Anupamaa', 'Aai Kuthe Kay Karte!' record highest ever TRPs". Archived from the original on 7 December 2020.
  17. "Aai Kuthe Kay Karte! No.1 in TRP". Dainik Prabhat. Archived from the original on 2 February 2021.
  18. "WEEK 45 - DATA: Saturday, 7th November 2020 To Friday, 13th November 2020". BARC India. Archived from the original on 23 November 2020.
  19. "WEEK 19 - DATA: Saturday, 8th May 2021 To Friday, 14th May 2021". BARC India. Archived from the original on 25 March 2021.
  20. "What makes Sreemoyee, Anupamaa and Aai Kuthe Kay Karte! viewers' favourite in their respective languages". News18. Retrieved 3 March 2022.




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