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Forevher (stylized in lowercase) is the second studio album by British musician Shura. It was released on 16 August 2019 by American independent record label Secretly Canadian. The album follows Shura's critically acclaimed debut album, Nothing's Real (2016). The album artwork of Forevher is a reference to the 1882 marble sculpture The Kiss, by French sculptor Auguste Rodin.[6][7]

Forevher
Studio album by Shura
Released	16 August 2019 (2019-08-16)
Studio	Hush Hush Studios (London) RAK Studios (London)
Genre	Electropop[1] pop[2]
Length	44:00
Label	Secretly Canadian
Producer	Shura Joel Pott
Shura chronology
Nothing's Real (2016) Forevher (2019)
Singles from Forevher
"Bklynldn" Released: 11 March 2019[3] "Religion (u can lay your hands on me)" Released: 12 June 2019[4] "The Stage" Released: 15 July 2019[5]

The album was preceded by three singles: "Bklynldn", "Religion (U Can Lay Your Hands on Me)" and "The Stage". "Religion" was supported by a music video; directed by Chloe Wallace.

A deluxe edition of the album was released on 26 March 2021, which contained three new tracks, one demo previously released on Bandcamp in 2020 and five acoustic versions of songs that appeared on the standard edition. A music video was released on 17 February 2021 to accompany one of the deluxe tracks "Obsession".

Composition

Forevher has been described as spacey, super-melodic, immaculately produced pop.[2] It is primarily an electropop[1] and pop[2] record featuring elements of R&B,[8] funk,[9] psychedelic pop,[10] and soul.[11]

Critical reception

Forevher received critical acclaim from music critics. At Metacritic, the album received an average score of 83, based on 15 reviews.[12] Aimee Cliff of Pitchfork stated that Forevher is "looser, livelier and more ecstatic than her debut, detailing the headlong rush of falling in love"; whilst also noting "string flutters mimicking skipped heartbeats, and basslines settling into deep, well-worn grooves."[11] Callum Bains of PopMatters viewed Forevher as an "enjoyably varied album of catchy dance songs, summer jams, and introspective ballads."[10] John Murphy of musicOMH described the sound of the album as "laid-back funk", concluding that the album "is the sound of a woman happy, in love, and going from strength to strength as a songwriter".[8] Writing for NME, El Hunt comments that the record "queers up and skewers the traditional love song, beautifully articulating the giddiness of romance", adding that it "has the feel of a wonkily altered classic, drifting from warm blue pop that colours the sleeve, to quieter interludes."[13] Sophia Simon-Bashall of The Line of Best Fit remarked that the record is "equally insular and nostalgic", adding that the content "feels like an endless dreamscape". They conclude that "Shura has created something hopeful and delightfully light" in Forevher, "setting it apart from much of pop's current offerings."[14]

Accolades

Publication	Accolade	Rank	Ref.
The Independent	The 50 Best Albums Of 2019	29	[15]
The Line of Best Fit	The Best Albums of 2019 Ranked	32	[16]
Albumism	The 50 Best Albums of 2019	37	[17]
Rough Trade	Albums Of The Year - 2019	50	[18]

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.7/10[19]
Metacritic	83/100[20]
Review scores
Source	Rating
Albumism	[21]
AllMusic	[22]
Clash	8/10[23]
DIY	[24]
The Line of Best Fit	9/10[25]
Loud and Quiet	7/10[26]
NME	[27]
Pitchfork	7.8/10[28]
The Skinny	[29]
Sputnikmusic	4.3/5[30]

Track listing

• All tracks produced by Shura and Joel Pott.
• All track titles are stylized in all lowercase, except track 5, whose title is stylized in all uppercase.

Personnel

Credits are adapted from the liner notes of Forevher.

Musicians

Technical

Artwork

• Hollie Fernando – photography
• Ellen Blocksidge - modelling
• Milly Cope - modelling
• Katie Evans - printing
• Miles Johnson - design

Charts

Chart (2019)	Peak position
Scottish Albums (OCC)[31]	32
UK Albums (OCC)[32]	61
US Independent Albums (Billboard)[33]	44
US Heatseekers Albums (Billboard)[34]	19

References

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