"It's Everyday Bro" is a song by American YouTube personality Jake Paul, featuring a guest appearance from American social media collective Team 10. The members of Team 10 consist of Paul himself, Nick Crompton, Chance Sutton, Ivan and Emilio Martinez (Martinez Twins), and Tessa Brooks. The song was released on May 30, 2017, along with the music video. As of October 2021, the music video has over 286 million views and 5.4 million dislikes, making it one of the most disliked YouTube videos.
"It's Everyday Bro" | ||||
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Single by Jake Paul featuring Team 10 | ||||
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Released | May 30, 2017 (2017-05-30) | |||
Recorded | May 30, 2017 | |||
Length | 3:40 | |||
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Jake Paul singles chronology | ||||
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Team 10 singles chronology | ||||
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Music video | ||||
It's Everyday Bro on YouTube | ||||
The song is a diss track that took aim primarily at fellow American Vine personality and Paul's former girlfriend, Alissa Violet, also partly taking shots at Swedish YouTuber PewDiePie, and American social media crews DigiTour and Magcon. He also takes a shot at Disney referencing his time as a cast member on Bizaardvark.[1]
The song was produced by Paul and the now-late[2] Diego Farias, former lead guitarist of Los Angeles-based progressive metalcore band Volumes.[3]
The song was released to a strongly negative reception, with criticism directed at its lyrics and rapping style. It is considered to be one of the worst songs of all time and to have kickstarted an era on the platform in which internet feuds were played out through diss tracks.
The song was panned, earning it the rank of 14th-most disliked YouTube video of all time. It was especially ridiculed for distinctive lyrics including "I just dropped some new merch and it's selling like a god church" as well as "England is my city" and "I Usain Bolt and run".[4][5] The Musical Hype rated the song 1 out of 5 stars and described it as an "atrocious, god awful single".[6] Despite the negative reception, the music video accumulated 292,780,800 views on Youtube as of 15/9/2022,[7] propelling the song to number two on the U.S. iTunes chart,[8] No. 91 on the Billboard Hot 100,[9] and a platinum RIAA certification.[10]
The music video ignited a wave of feuds that played out through diss tracks.[11] Among the most notable, on June 6, 2017, YouTuber and amateur rapper RiceGum and Alissa Violet replied with a diss track of their own called "It's Every Night Sis", which charted as high as 80 on the Billboard Hot 100 and also earned a platinum RIAA certification.[12][13][1]
On November 22, 2017, Paul released a remix of "It's Everyday Bro", featuring American rapper Gucci Mane, in place of Team 10. The remix came to a similarly negative reception (albeit on a smaller scale). It was released with another music video.[14][15]
Chart (2017) | Peak position |
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Canada (Canadian Hot 100)[16] | 56 |
Scotland (OCC)[17] | 42 |
UK Singles Downloads (OCC)[18] | 58 |
UK Indie (OCC)[19] | 25 |
US Billboard Hot 100[20] | 91 |
Region | Certification | Certified units/sales |
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United States (RIAA)[10] | Platinum | 1,000,000![]() |
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