It's Time is the fourth extended play (EP) by American pop rock band Imagine Dragons, released on March 12, 2011. It was recorded inside of Studio X at the Palms Hotel and Casino during the autumn of 2010.[1] All songs were written and produced by Imagine Dragons and mixed by Grammy-nominated engineer Mark Needham.[2]
It's Time | ||||
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EP by | ||||
Released | March 12, 2011 | |||
Recorded | Autumn 2010 | |||
Studio | Studio X | |||
Genre |
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Length | 31:59 | |||
Label | Self-released | |||
Producer | Imagine Dragons | |||
Imagine Dragons chronology | ||||
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To promote the EP, the band toured with The Parlotones and performed at Bergenfest 2011, SSMF 2011, and Bite of Las Vegas 2011. The track "America" was also promoted via AOL Jobs.[3] The album was awarded "Best CD of 2011" by Vegas Seven Magazine.[4] Title track "It's Time" was also a #1 MIX Most Requested Song on MIX 94.1FM in Las Vegas during October 2011 and charted on the Billboard Heatseekers chart in the Mountain Range. "It's Time" and "Amsterdam" were included on the band's debut album Night Visions, while "Tokyo", "The River", and "America" appear on various deluxe editions of the album.
On October 15, 2021, the EP was re-released onto streaming platforms with the previously unreleased bonus track "Dolphins".
On 9 March 2010, the band announced the name of the EP on Twitter.[5]
On 22 May, the band posted a video featuring 4 snippets of new demos they were working on. Out of these, only "Pantomime" managed to get a release on the EP.
On 23 June, they released a music video for the song "America".
On 6 August, they performed a live debut of 3 songs off the EP: "The River", "Amsterdam", "Tokyo" at the venue Provo at Utah[6] and later debuted "Leave Me" and "Look How Far We've Come" live on 7 September and 6 November respectively.
On 16 September, the band posted a video[7] of them working at the Palms Studio, Las Vegas with the instrumental demos of "Amsterdam" and "It's Time" played in the background. The video also features the band playing around with a high-pitched version of their song "The River".
A music video for "The River" was soon uploaded on their YouTube channel on 19 December.[8] "It's Time" too got a visuals video two days later.[9] "Amsterdam" got a music video on New Year's Eve.[10] A preview of "Tokyo" was posted on the same day.[11] "Look How Far We've Come" got a music video on 3 January 2011.[12] A video featuring a compilation of dance clips from fans was made for "Tokyo" on 10 January.[13] The final music video was made for "Pantomime" on 14 February featuring the band performing a lyric prank on a lady.[14]
The EP was finally released on iTunes and CDBaby on 12 March 2011,[15] "Leave Me" being the only previously unreleased song on it.
All songs are produced by Imagine Dragons (Dan Reynolds, Wayne Sermon, Ben McKee, Andrew Tolman, Brittany Tolman).
No. | Title | Writer(s) | Length |
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1. | "It's Time" |
| 4:00 |
2. | "Amsterdam" |
| 4:05 |
3. | "Tokyo" |
| 3:16 |
4. | "The River" |
| 3:25 |
5. | "Leave Me" |
| 3:31 |
6. | "Pantomime" |
| 5:02 |
7. | "Look How Far We've Come" |
| 4:07 |
8. | "America" |
| 4:33 |
Total length: | 31:59 |
No. | Title | Writer(s) | Length |
---|---|---|---|
9. | "Dolphins" |
| 3:32 |
Total length: | 35:31 |
Review scores | |
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Source | Rating |
Las Vegas Review-Journal | (very favorable)[19] |
Vegas SEVEN | (very favorable)[20] |
The record was released to largely positive critical and fan reaction. Las Vegas Review-Journal gave the record a very positive review, quipping "The craftsmanship here is impeccable, hard to believe this band is still unsigned".[21] Vegas SEVEN also gave the record a very positive review and wrote that "...It's Time contains eight of the best rock songs I’ve heard this year, particularly the soaring, guitar-chiming 'Amsterdam', which gives Coldplay a run for their epic, anthemic pop songwriting money. Dan Reynolds and Brittany Tolman's harmonizing on the chorus makes the hair on my neck stand up, and I just can't understand what's left for this remarkable quintet to accomplish locally. They've won every battle of the bands, been featured in every newspaper and earned every distinction. Damn, they've even opened for Weezer and Interpol. If Universal doesn't sign these guys, then I give up."[22] Vegas SEVEN magazine also awarded the album "Best CD of 2011" in their Best Of issue.
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