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"Naatu Naatu" (transl.Spice) is an Indian Telugu-language song composed by M. M. Keeravani for the soundtrack of RRR.[1] The lyrics are written by Chandrabose and it is sung by Rahul Sipligunj and Kaala Bhairava. The song was released on 10 November 2021,[2][3] through the record labels Lahari Music and T-Series.

"Naatu Naatu"
Single by Rahul Sipligunj and Kaala Bhairava
from the album RRR
LanguageTelugu
Released10 November 2021
Recorded2021
StudioJB Studios, Hyderabad
Genre
  • Dance
  • pop
  • Indian folk
  • Western classical
Length3:36
LabelLahari Music
T-Series
Composer(s)M. M. Keeravani
Lyricist(s)Chandrabose
Producer(s)M. M. Keeravani
RRR track listing
  1. "Dosti"
  2. "Naatu Naatu"
  3. "Janani"
  4. "Komuram Bheemudo"
  5. "Raamam Raaghavam"
  6. "Etthara Jenda"
  7. "Komma Uyyala"
Music video
"Naatu Naatu" on YouTube

The song was also released in Hindi as "Naacho Naacho",[4] in Tamil as "Naattu Koothu",[5] in Kannada as "Halli Naatu" and in Malayalam as "Karinthol".[6] The hook step involving NTR Jr. and Ram Charan dancing together became popular.[7][8]


Music video


The music video is a direct clip from a scene in RRR, which features Ram (Ram Charan) and Bheem (N. T. Rama Rao Jr.) singing the lyrics and out-dancing the rich British men at a fancy British party, encouraged by Bheem's love interest Jenny (Olivia Morris). By the song's climax, Ram and Bheem ignite a dance battle between themselves and the British men, who each fall down one by one as they fail to keep up; and despite being cheered for, Ram pretends to injure his leg and falls over to allow Bheem to win the battle and impress Jenny. The dance was choreographed by Prem Rakshith.[9]


Production


Naatu Naatu was shot at the Mariinskyi Palace, Ukraine
"Naatu Naatu" was shot at the Mariinskyi Palace, Ukraine

"Naatu Naatu" was shot in August 2021 in Ukraine as a part of the final leg of shooting of the film RRR.[10][11] Filming took place at the Mariinskyi Palace (Ukraine Presidential Palace) in Kyiv, a few months before the onset of the Russian invasion of Ukraine.[12][13]


Reception



Audience response


The song received positive reception from audiences, praising the music.[14] The hook step, performed by Rama Rao and Charan, went viral on social media.[15][16][17] Charan and Rama Rao often recreated the viral portion of the dance in the film's promotions,[18][19] as did director Rajamouli at the film's success party with encouragement from Rama Rao.[20]


Critical reception


OnManorama praised the song and stated that "The mood-lifting beats and the perkiest actors dancing to those beats is just what the fans have been waiting for, ever since the makers announced the magnum opus."[21] A. Kameshwari of The Indian Express wrote "Naatu Naatu offer double the fun as the two actors perform together on screen and create an insane energy, which makes you want to dance too. The RRR song can sure be titled as the best mass track of the year."[22] A review from Mirchi9 criticized the song itself for being ordinary, calling it as "an old-school, serviceable number". However, they praised Rama Rao and Charan's choreography and rapport, calling it as a "visual feast".[23]


Records


Within 24 hours of its release, the song crossed over 17 million views in Telugu (becoming the most-viewed Telugu song), and 35 million views in all five languages.[24] It also became the fastest Telugu song to cross 1 million likes,[24] In February 2022, the song crossed over 200 million views in all languages.[25]


Chart performance


Year Chart Peak Position Time Span on Chart Ref.
2021-2022 Mirchi Music Top 20 Countdown 1 24 weeks [26]

References


  1. "Indian action blockbuster 'RRR' roars back to theaters for one-night event". Los Angeles Times. 14 May 2022.
  2. "Second Song of SS Rajamouli's RRR to be Out on November 10". News18. 6 November 2021. Retrieved 18 April 2022.
  3. "RRR Update: Jr NTR & Ram Charan to perform on a high voltage dance number; Single to release on 10 November". PINKVILLA. 5 November 2021. Retrieved 18 April 2022.
  4. "Aly Goni finds it difficult to follow the hook steps of Ram Charan and Jr. NTR's song 'Naacho Naacho'; VIDEO". 18 May 2022.
  5. "SS Rajamouli's iconic dance for 'Naattu Koothu' sets the stage on fire! - Video viral". 5 April 2022.
  6. "RRR: Viral song Naatu Naatu starring Ram Charan and NT Rama Rao leaves audience galvanized, know about the choreographer here". 11 April 2022.
  7. "SS Rajamouli gifts himself a swanky car worth Rs 44 lakhs after the glorious success of RRR, PICS".
  8. Ramanujam, Srinivasa (14 April 2022). "'RRR' to 'Beast': Why filmmakers are creating a hook step". The Hindu.
  9. "Choreographer Prem Rakshith on Naatu Naatu, RRR's success & working with Rajamouli". The New Indian Express. Retrieved 18 April 2022.
  10. "'RRR' team reaches Ukraine for last leg of shooting". The News Minute. 3 August 2021.
  11. "Rajamouli and team to shoot a song in Ukraine". The New Indian Express. 6 July 2021.
  12. "Zelenskyy Offered Ukrainian President's Palace for RRR". indiaherald.com. Retrieved 26 May 2022.
  13. Rosser, Michael (7 April 2022). "India's S.S. Rajamouli on filming hit 'RRR' in Ukraine, next project with Mahesh Babu". Screen.
  14. Adlakha, Siddhant (8 April 2022). "The Electrifying Star Power and Joy of RRR's 'Naatu Naatu' Dance Sequence". Vulture. Retrieved 18 April 2022.
  15. "RRR Director Rajamouli Promised Jr NTR He Would Dance To Naatu Naatu And He Did". NDTV.com. Retrieved 18 April 2022.
  16. "French men groove to Telugu song Naatu Naatu, video wows people". Hindustan Times. 12 December 2021. Retrieved 18 April 2022.
  17. "'Anupamaa' Rupali Ganguly, Aneri Vajani Groove To RRR's Naatu Naatu & It's An Instant Blockbuster - Watch". Koimoi. 24 January 2022. Retrieved 18 April 2022.
  18. MumbaiMarch 21. "Aamir Khan hesitates to do Naatu Naatu step with Jr NTR, Ram Charan. Alia Bhatt says it's easy". India Today. Retrieved 18 April 2022.
  19. "Viral: Aamir Khan Dances To RRR's Naatu Naatu With Alia Bhatt, Jr NTR And Ram Charan". NDTV.com. Retrieved 18 April 2022.
  20. "SS Rajamouli dances to Naatu Naatu at RRR success party". filmfare.com. Retrieved 18 April 2022.
  21. "'Naatu Naatu' song from 'RRR' has fans on their feet". OnManorama. Retrieved 18 April 2022.
  22. "RRR song Naatu Naatu: Ram Charan, Jr NTR raise a storm. Watch". The Indian Express. 11 November 2021. Retrieved 18 April 2022.
  23. "RRR's Naatu Naatu Is An Eye Feast, But Disappoints Musically". mirchi9.com. 10 November 2021. Retrieved 18 April 2022.
  24. Telanganatoday (16 November 2021). "'Naatu Naatu' mania everywhere". Telangana Today. Retrieved 18 April 2022.
  25. "RRR's Naatu Naatu Song Creates This New Record on YouTube, Fans Can't Wait for Film Now". News18. 26 February 2022. Retrieved 18 April 2022.
  26. ""Mirchi Top 20 Telugu Songs"". {{cite web}}: Missing or empty |url= (help)





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