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Platform is the second studio album by American electronic producer Holly Herndon, released on May 19, 2015, via 4AD. The album received wide critical acclaim upon its release.[1] It is the first commercially released album to include a track intended to trigger autonomous sensory meridian response (ASMR), "Lonely at the Top".[2][3][4][5][6]

Platform
Studio album by Holly Herndon
Released	May 19, 2015 (2015-05-19)
Genre	Electronic experimental pop sound collage
Length	49:36
Label	4AD
Producer	Holly Herndon, Amnesia Scanner, Mat Dryhurst
Holly Herndon chronology
Chorus EP (2014) Platform (2015) Proto (2019)

Critical reception

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.9/10[7]
Metacritic	81/100[1]
Review scores
Source	Rating
AllMusic	[8]
The Guardian	[9]
The Irish Times	[10]
NME	8/10[11]
Pitchfork	8.7/10[12]
Q	[13]
Resident Advisor	4.0/5[14]
Rolling Stone	[15]
Spin	7/10[16]
Uncut	9/10[17]

Winston Cook-Wilson of Pitchfork wrote that "Platform may turn out to be the most thought-provoking experimental electronic music release of the year."[12] Laurie Tuffrey of The Quietus wrote that "in so solidly refuting musical clichés, it can genuinely lay claim to the oft-used description forward-facing."[18] The Guardian's Tshepo Mokoena wrote that "[Herndon] turns cold, lifeless synthetic beats into disconcerting, disjointed rhythms that glitch and collapse on each other", describing the album as "gloriously avant garde and fiercely inventive."[9] Drowned in Sound wrote that "at once Herndon’s most accessible and most adventurous record, this is digital age avant-garde sound art put through a pop prism, and it’s all the more exciting as a result."[19] Heather Phares of AllMusic described the album as "nuanced in how it combines political, technological and structural and ideological concepts."[8] In naming Platform among 2015's best experimental albums, PopMatters wrote: "It’s fair to say if you're unfamiliar with [Herndon's] work, you've never heard anything like it: EDM-streaked sound collage, at once robotic and deeply personal."[20]

Accolades

Publication	Accolade	Year	Rank
The Guardian	The Best Albums of 2015	2015	24[21]
NME	NME's Albums of the Year 2015	2015	26[22]
Pitchfork	The 50 Best Albums of 2015	2015	39[23]
PopMatters	The 10 Best Experimental Albums of 2015	2015	6[20]
The Wire	Top 50 Releases of 2015	2015	6[24]

Track listing

All songs written and produced by Holly Herndon; except where noted

Charts

Charts (2015)	Peak position
Belgian Albums (Ultratop Flanders)[26]	183
US Heatseekers Albums (Billboard)[27]	20
US Top Dance/Electronic Albums (Billboard)[28]	13

References

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