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Sembaruthi (transl.Hibiscus) is an Indian Tamil language drama airing on Zee Tamil and streams on digital platform ZEE5. It premiered on 16 October 2017 and ended on 31 July 2022.[1] The show stars debutante Shabana Shajahan and Tamil TV actor Karthik Raj along with actress Priya Raman, her comeback on television after years ago.[2] It is an official remake of Zee Telugu series Muddha Mandaram. In December 2020, Karthik was replaced by presenter VJ Agni.[3]

Sembaruthi
GenreSoap opera
Written byDialogues
P. Narayanan
R. Dharmalingam
Screenplay byG.Sabarinathan
Directed by
  • Ram Kumaradhas (episodes 1-49)
  • Sulaiman. K. Babu (episodes 50-455)
  • P. Neeravi Pandian (episodes 456-852)
  • M. Shankar (episode 853-997)
  • A. Manjunathan (Episode 998-1431)
Starring
Theme music composerKiran
Country of originIndia
Original languageTamil
No. of episodes1433
Production
ProducersBala Sundaram and Dinesh Ramana
CinematographyK.C Ramesh
Maartin Jo
Balaji
EditorSajin. C
Camera setupMulti-camera
Running time22 minutes
Production companiesMindset MEDIA (episodes 1-450)
Insidues Media (episodes 451-1431)
DistributorZee Entertainment Enterprises
Release
Original networkZee Tamil
Picture formatSDTV 576i
HDTV 1080i
Original release16 October 2017 (2017-10-16) 
31 July 2022 (2022-07-31)
Chronology
Followed byMeenakshi Ponnunga

The story is about Parvathi, who comes from a village and joins as a maid for the wealthy 'Aadhikadavur' Akhilandeshwari's (Akhila). Then Parvathi falls in love with Akhila's son Adhitya and they secretly marry. Finally, the marriage is known by Akhila and she hates Parvathi. Then Adhi and Parvathi leave the house and start a new life in a rented house. Finally, Adhi and Parvathi are accepted and invited by Akhilandeshwari.


Plot


"Aadhikadavur" Akhilandeshwari is a rich woman. After the death of her grandmother, Parvathi decides to work as a maid at Akhilandeshwari's house. Meanwhile, Akhilandeshwari is a strong-willed, stubborn lady who wants perfection in everything. The major u-turn comes when Adhitya, Akhilandeshwari's son, marries Parvathi without his mother's knowledge. Parvathi's father Sundaram was Akhilandeshwari's family's driver for 21 years. He is very loyal to Akhilandeshwari but is unaware of Parvathi's love with Adhitya. On the other side, they secretly get married, and this marriage is only known Adhitya's father Purshothaman, Aadhitya's brother Arun, and Arun's wife Aishwariya. Akhilandeshwari's father supports this marital relation. The three of them hide the truth from Akhilandeshwari. Adhitya and Parvathi face turmoils in their marital love life due to the evil woman Vanaja, who is the sister of Akhilandeshwari.

Vanaja is an evil and cunning women, and she plans many times to split up the family and bring shame to Akhilandeshwari. But again and again, Parvathi turns savior to Akhilandeshwari and her family's dignity. But in the couple's passionate love story, who stands out to be the biggest enemy is Adhitya's ex-fiancée Nandhini. Earlier, Adhitya became engaged to Nandhini, but Akhilandeshwari breaks the wedding by finding Nandhini's evil truth as she belongs to Nagapuri Vamsam. So Nandhini seeks revenge on Akhilandeshwari by collaborating with Vanaja to ruin Akhilandeshwari and family. Will Adhitya and Parvathi come against these crafty villains, stay strong to fight back for their love and win Akhilandeshwari's blessings forms rest of the story.


Cast



Main



Recurring



Others



Special appearances



Reception



Viewership


The series gradually gained more popularity and viewership on April 2018 by its screenplay and mainly for the on-screen pair Adhi-Parvathy and their romance in every episode.[13] Also the series made the channel to number one position and becoming the first Zee Tamil program to enter the top five. The series praised, as it was the first non-Sun TV Tamil series to top the TRP charts maintaining its 1st position in top 5 until the COVID-19 break in April 2020 and after also.[14] However Sembaruthi creates a record by garnered 16.23 million impressions, which was the highest rating ever in overall Tamil television dramas and in Currently Running Serial also, Sembaruthi is the Highest TRP serial in Tamil Nadu. In week 7 of 2020, it garnered 13.5 million impressions in Urban+Rural areas and 12.56 million impressions in Urban areas.[15] The series maintained its No.1 position in Tamil Nadu for 24 weeks by defeating 9:00pm slots of Sun TV and Vijay TV television dramas and it repeatedly leading the slot in Urban and Urban+Rural markets in 2018 to 2020.[16][17] Sembaruthi gave tough competition in TRP to its rival channel's top rated soap Nayagi, which was aired at 8:00pm slot.[18] In the week ending 28 December 2018, it became the most watched Tamil television program by garnering 10.79 million impressions and in week 49 of 2019, it maintained top four position with 9.27 million impressions in overall watch television programs as per BARC viewership.[19][20]

Southern Audience best-loved Adhi-Parvathi marriage which was aired on 10 February 2019, delivered 13.28 million impressions and becoming the most watched television program during week 5 of 2019. Sembaruthi success meet program named Sembaruthi Oru Sathanaipayanam delivered 6.88 million impressions.[21]


Ratings


2018
Week and year BARC ratings (Overall Tamil GEC) Ref(s)
Impressions (in millions) Ranking
Week 42, 2018 12.9 2
Week 43, 2018 14.4 2
Week 44, 2018 13.8 2
Week 45, 2018 12.85 2
Week 46, 2018 14.35 1
Week 47, 2018 14.41 1
Week 48, 2018 14.7 1
Week 49, 2018 14.4 2
Week 50, 2018 14.3 1
Week 51, 2018 14.6 1
Week 52, 2018 15.7 1 [22]
2019
Week and year BARC ratings (Overall Tamil GEC) Ref(s)
Impressions (in millions) Ranking
Week 1, 2019 14.6 1
Week 2, 2019 16.23
(highest rating ever in Tamil serials)
1
Week 3, 2019 11.5 1
Week 4, 2019 14.2 1
Week 5, 2019 13.7 1
Week 6, 2019 14.0 1
Week 7, 2019 14.9 1
Week 8, 2019 13.4 1
Week 9, 2019 14.75 1
Week 10, 2019 13.9 1
Week 11, 2019 14.3 1
Week 12, 2019 13.9 1
Week 13, 2019 12.7 2
Week 14, 2019 13.71 1
Week 15, 2019 13.6 1
Week 16, 2019 12.6 1
Week 17, 2019 12.8 1
Week 18, 2019 12.4 2
Week 19, 2019 12.2 1
Week 20, 2019 12.8 1
Week 21, 2019 11.9 1
Week 22, 2019 10.6 1
Week 23, 2019 9.48 2
Week 24, 2019 10.0 2 [23]
Week 25, 2019 11.1 2
Week 26, 2019 11.3 2
Week 27, 2019 10.3 2
Week 28, 2019 11.2 1
Week 29, 2019 10.5 2
Week 30, 2019 10.8 2
Week 33, 2019 9.34 2 [24]
Week 34, 2019 11.96 1
Week 35, 2019 12.4 1 [25]

Special events and Crossover episodes



Adaptations


Language Title Original release Network(s) Last aired Notes
Telugu Muddha Mandaram
ముద్ద మందిరం
17 November 2014 Zee Telugu 27 December 2019 Original
Tamil Sembaruthi
செம்பருத்தி
16 October 2017 Zee Tamil 31 July 2022 Remake
Malayalam Chembarathi
ചെമ്പരത്തി
26 November 2018 Zee Keralam 25 March 2022
Kannada Paaru
ಪಾರು
21 December 2018 Zee Kannada Ongoing

Music


Sembaruthi's melody wedding song Nenjodu Kalanthavale was composed by Sekar Sai Bharath[29]

Sembaruthi
Soundtrack album by
Kiran,
Sekar Sai Bharath
Released11 January 2019
Recorded2019
GenreTV serial soundtrack
LanguageTamil
Songs
No.TitleLength
1."Nenjodu Kalanthavale" (Wedding song)3:13
2."Unnale Meendum Pirandhen" (Wedding Day Episode song)1:10
3."Ragasiyamai Oru Kadhal" (Title Track)4:00
4."Kadhal Vazhume" (Wedding Episode Song)3:10
5."Un Peyaril En Peyar Serum" (Wedding Episode song)3:13
6."Oor Potridum Engal Kulamagal"1:06
7."Mannavane Kalangaathey" (Aditya Left Home)4:37
8."Eeshwari.. Akilandeswari" (Boost Song For Akilandeswari)1:03
9."Enga Ooru Pannaiyapuram" (Climax Dance Song)4:33
10."Parvathi Pattabishegam Gana Song" (Gang Song for about Sembaruthi Characters and Scenes)4:57

COVID-19 outbreak in India


Due to the COVID-19 pandemic situation, Sembaruthi and other serials stopped from 28 March 2020. Months later, TV serial shooting was permitted in India. So, from 27 July 2020, Zee Tamil serials resumed with fresh episodes.[30]


Lockdown crisis


Due to the COVID-19 pandemic in India, Tamil Nadu government made a lock down from 10 May 2021 to 24 May 2021, but it was extended 7 June 2021. In shortage of footage, the cast and crew went to Hyderabad for shooting.


Notes



References


  1. "TV Serial Sembaruthi completes 150 episodes". The Times of India. 16 May 2018. Retrieved 23 August 2020.
  2. "Here's how Team Sembaruthi surprised Priya Raman on her birthday". The Times of India.
  3. "கார்த்திக் நீக்கம்: ஜீ தமிழ் அறிவிப்பால் 'செம்பருத்தி' ரசிகர்கள் அதிர்ச்சி". Hindutamil (in Tamil).
  4. "10-12 years ago, acting in a soap was the death knell for a movie star: Priya Raman". The Times of India. Retrieved 4 February 2018.
  5. "Sembaruthi: Karthik Raj to be replaced in the role of Adithya". The Times of India.
  6. "Sembaruthi Serial: செம்பருத்தி சீரியலில் புதிதாக இணைந்த நடிகை". Tamilnews18 (in Tamil).
  7. "Usha Elizabeth Suraj joins the cast of Sembaruthi". The Times of India.
  8. "Sembaruthi: Actor Saif Ali Khan replaces Shyam". The Times of India.
  9. "Vidhush Chowdhry joins the cast of the show 'Sembaruthi'; details inside". The Times of India.
  10. "Actress Nisha Ganesh to make a comeback after maternity break; bags a meaty role in 'Sembaruthi'". The Times of India.
  11. "Robo Shankar to join the cast of 'Sembaruthi'; deets inside". The Times of India.
  12. "செம்பருத்தி தொடரில் இணைந்த பிரபல சீரியல் நடிகை யார் தெரியுமா?". Tamil Indian Express (in Tamil).
  13. "செம்பருத்தியின் சாதனை பயணம் | Sembaruthi becomes no 1 serial by getting highest trp ever". 6 February 2022.
  14. "Zee Tamil's Sembaruthi bolsters its dominance". Dinamani.
  15. "The most twist and turn storyline of Sembaruthi becomes the trendsetter in Tamil Nadu". Archived from the original on 18 July 2022.
  16. "Zee Tamil celebrates the success of Sembaruthi". Zee News.
  17. "ஒரே ஒரு சீரியலின் மூலம் சன் டிவியை பின்னுக்கு தள்ளிய ஜீ தமிழ்.! இதான் முதல் முறை.!". Tamil Behind Talkies (in Tamil).
  18. "Sembaruthi Vs Nayagi | வென்றது எது? Week 33 TRP ratings 2019". 22 August 2019.
  19. "Sye Raa Tamil Registers Record TRPs: This Is What Sudeep Has To Say About Poor Box Office Collection". International Business Times. Archived from the original on 22 January 2021. Retrieved 22 January 2021.
  20. "Zee Tamil's 'Sembaruthi' series beats Sun TV series in ratings!". Dinamani.
  21. "அகிலா சம்மதத்தோடு பார்வதி கழுத்தில் தாலி கட்டிய ஆதி...செம ட்விஸ்ட்". Tamil.samayam (in Tamil).
  22. "SunTV நாயகி தொடரை பின்னுக்கு தள்ளிய ZeeTamil செம்பருத்தி". 28 December 2018.
  23. "TRP Of This Week | TRP Of This Week Tamil Serials | Sembaruthi Serial". 20 June 2019.
  24. "Sembaruthi Vs Nayagi | வென்றது எது? Week 33 TRP ratings 2019". 22 August 2019.
  25. "Again Sembaruthi Back In TRP". 6 September 2019.
  26. "Watch new serial Paaru from Monday". The Times of India.
  27. "Watch Sadhanai Sangamam on Zee Tamil". English.sakshi.com.
  28. "Sembaruthi Sunday Kondattam".
  29. "Nenjodu Kalanthavale song from Sembaruthi". Tamilbeatslyrics.com.
  30. "Fresh episodes of Sembaruthi and other Zee shows to go on-air from Monday". The Times of India.





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