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The Lead is the debut extended play by English girl group FLO. It was released on 8 July 2022 by Island Records.[1] The EP was supported with four singles: "Cardboard Box", "Immature", "Summertime", and "Not My Job", all produced by MNEK.

The Lead
EP by
FLO
Released8 July 2022 (2022-07-08)
Genre
  • R&B
  • pop
Length14:24
LabelIsland
Producer
  • Uzoechi Emenike
  • Jamal Woon
  • Joe Gossling
  • RELYT
  • Maths Time Joy
  • LOXE
  • Joe Hartwell Jones
Singles from The Lead
  1. "Cardboard Box"
    Released: 24 March 2022
  2. "Immature"
    Released: 6 July 2022
  3. "Summertime"
    Released: 14 August 2022
  4. "Not My Job"
    Released: 24 September 2022

Background


The Lead was supported by two singles. "Cardboard Box" was their debut single and acted as the lead single of the EP;[2] the song was produced by MNEK.[3][4] The single went viral through the social media platforms Twitter and TikTok.[5] The single was released on 24 March 2022, with the music video being released on 1 April 2022.[6][7] Many artists, such as SZA and Missy Elliott posted praise for the song.[8] The trio described the song as "getting yourself together after a breakup".[9] On 6 May 2022, an acoustic version of this single was released.[10]

The second single, "Immature", was released on 6 July 2022, the same day as the announcement of their debut EP.[11][12][13] Pitchfork described the trio's vocals as "an icy edge, while the trio's golden harmonies at the bridge keep things crisp".[14] A music video for this single was released on the same day as the EP.[15] The trio performed both singles live for Vevo DSCVR on 5 August 2022.[16]

In September 2022, the trio re-released the EP with an additional track, "Not My Job", which was released as a single.[17]


Critical reception


The EP received generally favorable reviews from critics. Complex called it "an essential listen".[18] Hype Magazine noted that the EP represents a revival of girl group sounds in the British R&B scene, which have not been heard for many years,[19] with Nylon making a similar assessment.[20] Rolling Stone predicted that the EP would vault FLO to stardom.[21] MuuMuse noted that the EP displays the confidence and authority of a long-establish star act, despite being FLO's first full release.[22] The EP also received positive reviews from The Honey Pop,[23] 360,[24] and Soul Bounce.[25]


Track listing


Credits adapted from Tidal and Genius.[26][27]

Standard edition
No.TitleWriter(s)Producer(s)Length
1."Cardboard Box"
MNEK2:41
2."Immature"
2:53
3."Summertime"
  • Emenike
  • Kabba
  • Woon
  • Rashaan Brown
  • Tyler Hotston
  • MNEK
  • Woon
  • RELYT
  • Joe Gosling
2:28
4."Feature Me"
  • Douglas
  • Kabba
  • LOXE
  • Maths Time Joy
  • Woon
  • Hannah Yadi
  • Quaresma
  • Downer
  • Maths Time Joy
  • LOXE
  • MNEK[a]
3:22
5."Another Guy" (Acoustic)
  • Aston Rudi
  • Brown
  • Quaresma
  • Downer
  • Douglas
  • Joe Hartwell Jones
  • Joshua Alamu[b]
3:03
Total length:14:24
September 2022 re-release
No.TitleWriter(s)Producer(s)Length
3."Not My Job"
  • Jean-Marie
  • MNEK[a]
2:55
4."Summertime"
  • Emenike
  • Kabba
  • Woon
  • Brown
  • Hotston
  • MNEK
  • Woon
  • RELYT
  • Gosling
2:28
5."Feature Me"
  • Douglas
  • Kabba
  • LOXE
  • Maths Time Joy
  • Woon
  • Yadi
  • Quaresma
  • Downer
  • Maths Time Joy
  • LOXE
  • MNEK[a]
3:22
6."Another Guy" (Acoustic)
  • Rudi
  • Brown
  • Quaresma
  • Downer
  • Douglas
3:03
Total length:17:18

Notes



Personnel


Credits adapted from Genius.[28]


Musicians



Production



Release history


Release dates and formats for The Lead
Region Date Format Version Label
Various 8 July 2022
  • Digital download
  • streaming
 Standard Island
14 September 2022 Deluxe

References


  1. Folk, Antwane (2022-07-08). "R&B Trio FLO Releases Debut EP 'The Lead'". Rated R&B. Retrieved 2022-07-31.
  2. "UK R&B Trio FLO Step Out With MNEK-Produced "Cardboard Box"". Complex. Retrieved 2022-07-06.
  3. "FLO Gift Us With More Smooth R&B Vibes On Debut EP 'The Lead'". GRM Daily. 2022-07-08. Retrieved 2022-08-10.
  4. Krol, Charlotte (2022-07-07). "FLO announce debut EP 'The Lead' dropping this Friday". NME. Retrieved 2022-08-10.
  5. Samuels, Keithan (2022-07-21). "Buzzing R&B Trio FLO Talks Debut EP 'The Lead': Interview". Rated R&B. Retrieved 2022-08-10.
  6. Gordon, Lauren (2022-04-20). "FLO: radiant London trio leading the next generation of girl groups". NME. Retrieved 2022-07-06.
  7. Ackroyd, Stephen (2022-03-24). "Brand new London-based trio FLO have shared their debut single, 'Cardboard Box' | Dork". readdork.com. Retrieved 2022-07-06.
  8. "FLO on Viral Hit 'Cardboard Box,' Reviving R&B and Striving to Go Down in 'Girl Group History'". Peoplemag. Retrieved 2022-08-05.
  9. "FLO Break Down Their Smash Hit "Cardboard Box" On Genius' 'Verified'". GRM Daily. 2022-07-07. Retrieved 2022-07-08.
  10. Logan, Philip (2022-05-11). "FLO Share 'Cardboard Box' Acoustic Video - WATCH HERE!". CelebMix. Retrieved 2022-08-05.
  11. "R&B girl group FLO release second single Immature". Mixtape Madness. 2022-07-06. Retrieved 2022-07-06.
  12. ""Immature": FLO Builds Their Case for Girl Group Greatness". MuuMuse. 2022-07-06. Retrieved 2022-07-06.
  13. "FLO Immature". 2022-07-06. Retrieved 2022-07-08.
  14. "FLO: "Immature"". Pitchfork. Retrieved 2022-07-08.
  15. "FLO – Immature - Discover New Music & Unsigned Talent". Alfitude. 2022-07-08. Retrieved 2022-07-08.
  16. "Watch: FLO Soar with 'Immature' Live on VEVO DSCVR - That Grape Juice". thatgrapejuice.net. Retrieved 2022-08-05.
  17. Wang, Steffanee (2022-09-21). "FLO's "Not My Job" continues their streak of '90s R&B excellence". Nylon. Retrieved 2022-09-29.
  18. "R&B Trio FLO's Debut Project, 'The Lead', Is An Essential Listen". Complex. Retrieved 2022-07-09.
  19. "R&B Girl Group FLO Shares Highly-Anticipated Debut EP The Lead". www.thehypemagazine.com. Retrieved 2022-08-10.
  20. June, Sophia. "Your Next Favorite Girl Group FLO Is About to Debut Their EP". Nylon. Retrieved 2022-08-10.
  21. Mier, Tomás (2022-07-08). "FLO Is the R&B Girl Group We Never Knew We Needed". Rolling Stone. Retrieved 2022-08-10.
  22. Stern, Bradley (2022-07-08). "With Their Debut EP, FLO Is Already in the 'Lead' (Review)". MuuMuse. Retrieved 2022-08-10.
  23. Heady, Taylor Alexis (2022-07-10). "FLO Has The Lead As Our New Favorite Thing!". The Honey POP. Retrieved 2022-08-10.
  24. "FLO - The Lead". 360 MAGAZINE. 2022-07-10. Retrieved 2022-08-10.
  25. D, Double (2022-07-14). "FLO Is Ready To Take 'The Lead' On Debut EP". SoulBounce. Retrieved 2022-08-10.
  26. "The Lead". Tidal. September 14, 2022. Retrieved September 25, 2022.
  27. "The Lead (Apple Music Up Next Film Edition) - EP". Genius. Retrieved September 25, 2022.
  28. "The Lead". Genius. Retrieved 8 July 2022.




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