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Raveena Aurora (born September 30, 1993),[3] mononymously known as Raveena, is an American singer-songwriter.[4][5] She gained a following after her first debut EP, Shanti, was released independently in 2017. Her first album, Lucid, was released independently in 2019 and distributed through Empire Distribution.[6] In 2020, she released her second EP, Moonstone.[7] After signing to Warner Records, she released her second album, Asha's Awakening, on February 11, 2022 which rose to acclaim.[8]

Raveena Aurora
Aurora performing in September 2019
Background information
Born (1993-09-30) September 30, 1993 (age 29)
Massachusetts, US
OriginQueens, New York City, US
GenresR&B, pop, experimental
Occupation(s)Singer-songwriter
Instrument(s)Vocals
Years active2012–present
Labels
  • Warner Records[1]
  • Moonstone Recordings LLC[2]
Websiteraveenaaurora.com

Early life


Raveena Aurora was born on September 30, 1993[3] in Massachusetts to Indian Punjabi immigrants[6] and grew up in both Queens, Stamford, Connecticut and moved and grew up in New York when she was 17.[9][6][5] Her mother, Reena Aurora, is a fashion designer.[10] Her family immigrated to Queens from Punjab, India, after the 1984 anti-Sikh riots in which her maternal uncle was killed, and her family's business was burned down. She was raised in a traditional Sikh household.[11][12] She became exposed to R&B, Soul, Jazz and Folk music in middle school, which piqued her interest in music and influenced her musical style later in life.[13]

As a child, she started writing poetry[14] and at the age of 11, she started singing and would sing in the bathroom for hours a day, also studying on how to use her voice and use it as an instrument.[9] Her first performance was at sixth grade in a talent show where she performed "Colors of the Wind" from Pocahontas.[14] Soon her passion eventually became a decision to pursue music professionally. She said, "I was pretty set on it, honestly. Since I was really young, I knew that there weren’t any other options for me." Although her parents were initially "very hesitant" that she wanted to purse a music career, they were always supportive of her developing her skills in music. She has stated that her father was interested in Indian Instruments such the harmonium and tabla and kept that in their house.[15] At the age of 12, she wrote her first song[16] and at age of 13, Aurora began songwriting and consequently started experimenting music with different genres. She studied at New York University Tisch School of the Arts.[5]


Career



2012-2019: Career beginnings, Shanti and Lucid


Aurora mentioned that she would always audition for Broadway musicals but she said that "there were no roles for little Indian girls". She also mentioned that people told her many times that she can't be expected to sign a record deal if she was an Indian woman and them saying that "It's not gonna work", but she said that "It never became about signing a deal at that point. I was just like, 'I don't need to rely on these things, it's gonna work if it's meant to happen.'"[15] When she was 18, Aurora independently released her first single and music video, "Grey Eyes" on December 4, 2012 in YouTube. Along with her old EP, Where We Wander which was released independently on February 19, 2013 but she later made them private.[17]

During her beginning of her career, she was denied by multiple record labels. She said, "I would have label meetings and people would be like 'we can't sign you, you’re brown', to my face they would tell me 'there's no space for you.' I was forced to build the infrastructure myself. I hope that the people who have control over that infrastructure start to support marginalized artists really early on. It's such a hard phase when you're in it, and it breaks a lot of people."[18][15]

She worked many full-time jobs, like nannying or being a sales associate, and saved to spend her money to self-fund her music projects.[19] When she was 21, she met and started working with record producer Everett Orr in 2015.[9] She and Orr continued releasing singles "You Give Me That",[20] "Johnny It's the Last Time"[21] and "Something's Gotta Give" on SoundCloud in 2016.[22] She amassed a sizable online following after the release of her first EP, Shanti in December 2017. Shanti explored themes of self-love and healing, and blended R&B, soul, and jazz music.[23] Her debut EP drew praise from Sidney Madden of NPR for her "cool delivery and chill-inducing falsetto runs" and "astute songwriting chops".[24] She directed several of her own music videos where she displayed her Indian heritage and "rich interiority of women of color like herself".[25]

Aurora performed her 2018 single "If Only" on the global music platform, COLORS, in January 2018 in which her popularity rapidly increased.[19] On June 6, 2018, Aurora announced in social media her first headling tour, Woman is Holy Tour, a reference to her own lyric from the 2018 single "If Only".[26][27]

In the summer of 2018, she was included in ModCloth's Say It Louder campaign, which aimed to celebrate individuality and strong female icons in music. She was featured alongside other outspoken female musicians like Lizzo, Awkwafina and Hayley Kiyoko.[28] In November 2018, she performed at Tyler, The Creator's Camp Flog Gnaw Carnival.[29]

In March 2019, Aurora co-headlined the Java Jazz Festival in Jakarta, Indonesia, with H.E.R and Toto.[30]

On May 31, 2019, she released her debut album Lucid, distributed through Empire Distribution.[31] Lyrically, she explored sensuality, healing from trauma, and spirituality; through tracks like "Stronger" and "Salt Water", she opened up about her experience as a sexual assault and abuse survivor between the age of 17 and 22.[9][32][16] Lucid was met with very positive reviews. Sidney Madden of NPR described Lucid as "comforting but nuanced, balancing cultures old and new by mashing up contemporary R&B with traditions from the South Asian diaspora".[33] In a track review for the penultimate track, "Petal", Vrinda Jagota from Pitchfork wrote: "over the course of 12 songs, her sound becomes bolder and clearer, finding strength in everything from sun showers to her mother’s resilience to her own femininity and womanhood".[34] To support her album, Aurora announced in social media that she embarked on her second headlined tour, Lucid Tour, in June 14, 2019.[35] "Lucid" was named one of the "Best Albums of 2019" by NPR.[36] Aurora's 2019 single "Stronger" was named one of the "100 Best Songs of 2019" by Noisey.[37]


2020-present: Moonstone and Asha's Awakening


On February 7, 2020, Aurora released her second four-track EP, Moonstone through Empire Distribution and Moonstone Recordings LLC, her own label.[2] It was released after a week of her single, "Headaches". The EP blends psychedelic indie pop with soul, she explores past relationships and her own identity.[7]

In 2022, she signed to Warner Records and she announced her sophomore album, Asha's Awakening, in January 2022.[8] The record was created as a concept album from the perspective of a Punjabi space princess.[1] The release was preceded by the singles "Rush" and "Secret," with the latter featuring American rapper Vince Staples.[38] Asha's Awakening was released on February 11, 2022 and received acclaim from music critics.[39] Eric Torres from Pitchfork said that it "a throat-clearing moment for the singer, drawing on both Western and South Asian inspirations and collaborations for a blend of dance-friendly R&B songs and soothing ballads, each of which stands on her distinctive, quiet strength."[40]

To promote Asha's Awakening, Aurora embarked on an Asha's Awakening national tour that lasted from 15 April 2022 to May 28, 2022.[41][10] She headlined of the 2022 Coachella Music Festival. She became the first woman of Indian descent to perform as a solo artist at Coachella Music Festival.[42] Asha's Awakening was included as the "Best Albums of 2022 So Far" by Rolling Stone[43] and also by Clash[44] and NPR.[45] "Rush" was included as the "The Best Songs of 2022 So Far" by Rolling Stone.[46] On November 5, 2022, she announced that she embarked a Latin America Tour where the tour would be performed at Primavera in Brazil, Buenos Aires and Chile. She would also perform at Corona Capital in Mexico City[47] and at Lollapalooza in Mumbai, India.[48]


Artistry



Influences


Aurora cites Asha Puthli as one of her greatest inspiration and influence, she grew up listening to Bollywood soundtracks. Her other influences that she drew heavy inspirations are singers Ella Fitzgerald, Nina Simone, Minnie Riperton,[5] Corinne Bailey Rae, Billie Holiday, Sade,[6] rock band Fleetwood Mac,[15] Stevie Wonder, D'Angelo.[9] and Björk. She also grew up listening to Indian musicians Asha Bhosle,[49] Lata Mangeshkar and Ravi Shankar. When writing for Lucid, Feist, Sade, Kadhja Bonet, Asha Puthli and Björk were her influences for her album.[50] She cited the British-Sri Lankan rapper M.I.A. as an influence as during her teenage years, she only had M.I.A. that represent "some version of herself".[16] She focused and watched her go to mainstream music, M.I.A. showed and proven Aurora that it was possible for her to go to mainstream as well. Speaking to NME, she said that "When I saw someone like M.I.A. go mainstream, I thought this is a path I could potentially take." When she started listening to Billie Holiday and Ella Fitzgerald, they inspired her to be a singer, saying, "Once I heard their voices, I was hooked, there was no turning back. I really fell in love with the voice and how to use it and study it and be as expressive with it as possible."[19]


Musical style and songwriting


Aurora has been described as a R&B, soul, jazz, experimental,[51] contemporary R&B and pop singer. She stated that she had always found songwriting to be a form of catharsis. Her lyrics refer to heartbreaks, hardships, and mental struggles.[12] Before making Shanti, she said, "I wrote hundreds and hundreds and hundreds of songs before my first project. Good songwriting is the heart of any person’s success, so I felt like the only thing I could do is write good songs to prove myself."[15]


Personal life


Aurora is Indian American.[11] She is openly bisexual.[25] She is spiritual as she regularly reads Buddhist, Sikh and Hindu texts. She also focuses on meditation and mindfulness.[49]


Discography



Studio Albums


Title Album details
Lucid
  • Released: May 31, 2019
  • Label: Moonstone Recordings LLC, EMPIRE
  • Format: LP, digital download, streaming
Asha's Awakening
  • Released: February 11, 2022
  • Label: Moonstone Recordings LLC, Warner
  • Format: Digital download, streaming

Extended Plays


Title Album details
Shanti
  • Released: December 6, 2017
  • Label: House Music
  • Format: LP, digital download, streaming
Moonstone
  • Released: February 7, 2020
  • Label: Moonstone Recordings LLC, EMPIRE
  • Format: LP, digital download, streaming

Singles


List of singles, showing year released and album name shown
Title
Year Album
"You Give Me That" 2016 Non-album singles
"Johnny It's the Last Time"
"Spell" 2017 Shanti
"Sweet Time"
"If Only"
"I Won't Mind" 2018 Non-album singles
"Honey"
"Temptation"
"Mama" 2019 Lucid
"Stronger"
"Headaches" 2020 Moonstone EP
"Tweety" 2021 Non-album singles
"Rush" 2022 Asha's Awakening
"Secret"
(featuring Vince Staples)

Tours



References


  1. Torres, Eric. "Asha's Awakening". Pitchfork. Retrieved February 17, 2022.
  2. "Raveena Aurora on Twitter: "moonstone recordings LLC hunny 😛"". Twitter. Retrieved August 4, 2022.
  3. "Raveena Aurora on Twitter". Twitter. Retrieved July 9, 2022.
  4. Ridner, Grant (May 31, 2019). "Raveena Moves Into The Light". Nylon. Retrieved August 1, 2019.
  5. Madden, Sidney (June 5, 2019). "Make Room for Raveena". NPR. Retrieved August 1, 2019.
  6. Blais-Billie, Braudie (June 14, 2019). "Rising R&B Artist Raveena On Her Stunning Debut 'Lucid'". Billboard. Retrieved August 1, 2019.
  7. E.Omidiran, Ifeoluwani (February 24, 2020). "Raveena's 'Moonstone' EP Is a Bittersweet Ode to Love". The Harvard Crimson. Retrieved June 12, 2022.
  8. Callender, Brandon. "Raveena announces new album, releases "Secret" featuring Vince Staples". The Fader. Retrieved January 28, 2022.
  9. Corry, Kristin (June 1, 2019). "Raveena's Debut Album Is a Dreamy R&B Universe". Vice Media. Retrieved June 21, 2022.
  10. Ishmael, Aiyana (June 10, 2022). "Raveena on Style, Meditation, and Her "Asha's Awakening" Tour". Teen Vogue. Retrieved June 17, 2022.
  11. Hahn, Rachel (May 15, 2019). "This R&B Singer's Style Is a Colorful Tribute to Her Indian Immigrant Mama". Vogue. Retrieved August 1, 2019.
  12. Bulram, Dhruva (February 21, 2022). "Welcome to Raveena's desi-futurist utopia". Dazed. Retrieved June 10, 2022.
  13. Blais-Billie, Braudie (October 12, 2017). "Premiere: Raveena Aurora celebrates women of color in her self-directed "Sweet Time"". i-D. Vice Media. Retrieved August 1, 2019.
  14. Brooklynwala (August 15, 2011). "Young and Invincible: Introducing Raveena Aurora". SikhNet. Retrieved October 18, 2022.
  15. Eda, Yu (December 27, 2021). "Raveena Makes Music with Soft Power". Billboard. Retrieved May 28, 2022.
  16. Daly, Rhian. "With heavenly R&B, Raveena maps out a space for healing". Crack Magazine. No. 102. Retrieved August 1, 2019.
  17. Sodhia, Manbir (February 19, 2013). "19 Year Old Brooklyn Based Bohemian Folk-Pop Songstress Raveena Aurora Releases Debut EP 'Where We Wander' February 19th, 2013". PRweb. Retrieved June 4, 2020.
  18. Bang, Margaux (February 19, 2021). "V EXCLUSIVE: RAVEENA AURORA IS THE GODDESS OF DIY". V Magazine. Retrieved September 3, 2022.
  19. Balram, Dhruva (August 19, 2019). "Raveena Aurora: the cult hero carving a path for more South Asian artists". NME. Retrieved June 17, 2022.
  20. Lewis, Maya. "Dream Of Bae To Raveena's "You Give Me That"". The Fader. Retrieved September 3, 2022.
  21. Cirisano, Tatiana (July 1, 2016). "Raveena Gets Real On Toxic Relationships on "Johnny it's the Last Time"". Nylon. Retrieved September 8, 2022.
  22. Tanners, Jon (April 26, 2016). "PREMIERE: Raveena Aurora Shines On Sunny New Single "Something's Gotta Give"". Yahoo!. Retrieved October 4, 2022.
  23. Jagota, Vrinda (February 20, 2018). "Listen to R&B Singer Raveena's Warm and Gentle Ballad "I Won't Mind"". Spin. Retrieved August 1, 2019.
  24. Madden, Sidney (January 9, 2018). "Meet The 2018 Slingshot Artists". NPR. Retrieved August 1, 2019.
  25. Blais-Billie, Braudie (October 24, 2019). "Singer-songwriter Raveena is normalizing queer, brown love". i-D. Vice Media. Retrieved August 1, 2019.
  26. "Raveena Aurora on Twitter:GOING ON MY FIRST HEADLINING TOUR THIS SUMMER 🌻🌼🌻🌼🌻 TICKETS ON SALE JUNE 8TH AT 10 AM EST , I WANNA SEE & HUG ALL OF U". Twitter. Retrieved June 6, 2018.
  27. "Raveena's Pop Hymns of Divine Love". them. February 17, 2022. Retrieved September 2, 2022.
  28. Intner, Katie (August 6, 2018). "Awkwafina and Mary Lambert Star In ModCloth's New Campaign, Alongside Musician Raveena". Nylon. Retrieved August 1, 2019.
  29. Tulay, Rasheed (November 14, 2018). "6 standout up-and-coming acts from this year's Camp Flog Gnaw Carnival". Earmilk. Retrieved August 1, 2019.
  30. Gitomartoyo, Wening (March 6, 2019). "Java Jazz Festival 2019 wraps up after weekend of diverse acts". Jakarta Post. Retrieved August 1, 2019.
  31. Ingvaldsen, Torsten (June 4, 2019). "Raveena Offers Silky Vocals & Intimate Lyricism on Debut Album 'Lucid'". Hype Beast. Retrieved August 1, 2019.
  32. Eda, Yu (July 23, 2019). "5 Emerging Asian Women in Music". Complex Magazine. Retrieved August 1, 2019.
  33. Madden, Sidney (June 5, 2019). "Make Room For Raveena". NPR. Retrieved August 1, 2019.
  34. Jagota, Vrinda (June 13, 2019). "Track Review: "Petal" by Raveena". Pitchfork. Retrieved August 1, 2019.
  35. "Raveena Aurora on Twitter: "LUCID tour on sale now!! Who's coming 🧐"". Twitter. Retrieved June 24, 2019.
  36. NPR Staff (December 17, 2019). "NPR Music Staff Picks: The Best Albums Of 2019". NPR. Retrieved December 21, 2019.
  37. Vice Staff (December 18, 2019). "The 100 Best Songs of 2019". Vice Media. Noisey. Retrieved December 22, 2019.
  38. Murray, Robin (January 14, 2022). "Raveena's 'Rush' Is Alt-R&B At Its Most Otherworldly". Clash Music. Retrieved January 28, 2022.
  39. "Asha's Awakening". Metacritic. Retrieved February 17, 2022.
  40. Torres, Eric. "Asha's Awakening". Pitchfork. Retrieved February 17, 2022.
  41. Peay, Malik (April 18, 2022). "The Reawakening Of Raveena: How The Singer/Songwriter Found Renewal In Indian Traditions While Looking Ever-Forward On Her Sophomore LP". Grammy. Retrieved June 4, 2022.
  42. Sachdeva, Maanya (April 17, 2022). "Raveena: 'I had no idea that I would be this gay, and this loud about who I was'". The Independent. Retrieved June 18, 2022.
  43. Lopez, Julyssa (June 16, 2022). "The Best Albums of 2022 So Far". Rolling Stone. Retrieved June 18, 2022.
  44. Sutton, Naima (July 4, 2022). "The 25 Best Albums Of 2022 (So Far…)". Clash. Retrieved July 4, 2022.
  45. Leeds, Sam (June 28, 2022). "NPR Music's 36 Favorite Albums of 2022 (So Far)". NPR. Sam Leeds. Retrieved July 9, 2022.
  46. Lopez, Julyssa (June 17, 2022). "The Best Songs of 2022 So Far". Rolling Stone. Retrieved July 4, 2022.
  47. "Raveena Aurora on Twitter: "LATIN AMERICA I LOVE U I CANT WAIT TO SEE U ON THIS TOUR 🧸🧸🧸🧸"". Twitter. Retrieved November 12, 2022.
  48. ET Online (November 3, 2022). "From Imagine Dragons to Jackson Wang, Lollapalooza India line-up promises to be a starry affair!". The Economic Times. Mumbai, India. Retrieved November 12, 2022.
  49. Ahmed, Narzra (January 24, 2020). "Lucid Dreaming: Raveena's Soulful Meditations". Clash. Retrieved June 26, 2022.
  50. Byers, Rosie (September 5, 2019). "5 Minutes With Raveena". Wonderland. Retrieved November 17, 2022.
  51. Peay, Malik (April 18, 2022). "The Reawakening Of Raveena: How The Singer/Songwriter Found Renewal In Indian Traditions While Looking Ever-Forward On Her Sophomore LP". Grammys. Retrieved June 4, 2022.





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