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Aleksandar Marton (born 4 October 1959), known by his stage name Sandy Marton, is a Croatian singer, songwriter and musician. He is famous for songs such as "People from Ibiza", "Exotic and Erotic" and "Camel by Camel".

Sandy Marton
Born	Aleksandar Marton (1959-10-04) 4 October 1959 (age 63) Zagreb, PR Croatia, FPR Yugoslavia
Other names	M. Basic
Occupation	Singer songwriter musician
Years active	1983 - 1994
Musical career
Genres	Italo disco synth-pop
Instrument(s)	Vocals keytar
Labels	CBS, Ibiza Records
Musical artist

Biography

Early life

Sandy Marton was born Aleksandar Marton in Zagreb, Yugoslavia on 4 October 1959. His father worked for the Yugoslavian Embassy in Italy which led to Marton spending increasingly amounts of time there.[1] He moved to the Italian city of Milan in the 1970s.[2]

1980s: debut and success

Tall and handsome, in 1982 he was noticed by the talent scout Claudio Cecchetto performing at the Primadonna nightclub in Milan.[1] Realizing his commercial potential as a teen idol, Cecchetto signed him and Marton made his debut the following year under the pseudonym M. Basic, with the single entitled "Ok Run";[1] It would later garner attention from being used in commercials about the Philips Videopac.[1] In 1984, with the definitive name Sandy Marton, Cecchetto officially launched him on the record market with the English-language dance single "People from Ibiza", composed by Marton himself.[3] His carefully studied look, which included flowing blond hair with a keytar over the shoulder, extra-large jackets made him instantly recognizable and Marton became an idol for young girls.[1] The song gained tractions on the Italian disco scene[3] until it climbed the Italian charts until it reached the first position in October 1984, becoming his one and only number-one hit.[4][5]

In 1985 he confirmed his popularity on the charts and in discos by releasing two more successful singles in the same genre: "Camel by Camel" and "Exotic & Erotic".[6] "Exotic & Erotic" was released in Australia in 1986 and became a surprise Top 10 hit, despite receiving little airplay, due to the song's popularity in nightclubs and discos.[7] Cecchetto's publicity stunts led to Marton becoming one of the most frequent guests of Vittorio Salvetti's Festivalbar, broadcast on television by Canale 5.[1][8] The following year he released his first album Modern Lovers featuring the title track which would become Marton's third top-ten hit in Italy.[3][4] Given the success of the singer, Cecchetto founded the production house Marton Corporation and the record label Ibiza Records.[6] However, starting in 1987, his mainstream popularity started declining although his singles still managed to chart high.[4] In 1989 following the release of his final top-ten single "La Paloma Blanca", Marton largely retired from the music business owing to his status as an idol, along with management issues.[6]

Later life

Having retired to private life on the island of Ibiza,[9] to which he owes his popularity, he attempted an occasional return to the scene in 1996 with a second - and last - album, Erase una Vez, without obtaining much success. In 2001 he participated in the transmission La notte flies, a musical competition among the most famous songs of the eighties, in which he presented People From Ibiza and reached the semifinals. In 2005 he participated in the third edition of the Rai 2 reality TV show L'isola dei stelle, which started on September 21, but retired on October 17 due to health problems, despite there being no clinical reasons to justify the abandonment, being replaced by Maurizio Ferrini. In subsequent editions of the program he will often be present in the studio as a commentator.[10]

Discography

Albums

• Modern Lover (1986)
• Erase Una Vez (1994)

Singles (as lead artist)

Year	Title	Peak chart positions			Album
		ITA[4]	SWI[11]	GER[12]
1984	"People From Ibiza" b/w "People From Ibiza (Instrumental)" "People From Ibiza (Another Version)"	1	7	10	A: Modern Lover B: Non-album tracks
1985	"Camel By Camel" b/w "Camel By Camel (Instrumental)"	5	—	—	Non-album tracks
	"Exotic And Erotic" b/w "Exotic And Erotic (7 Inch Edit Version)"	15	—	41	A: Modern Lover B: Non-album track
	"Merry Christmas And Happy New Year" b/w "Love Is Like A Game" (by Tracy Spencer)	44	—	—	Non-album tracks
1986	"Modern Lovers" b/w "Modern Lovers (American Radio Version)" "Modern Lovers (Reggae Lovers)"	8	—	—	A: Modern Lover B: Non-album tracks
	"White Storm In The Jungle" b/w "White Storm In The Jungle (Dance Version)"	—	29	—	A: Modern LoverB: Non-album track
1987	"Love Synchronicity" b/w "Love Synchronicity (Dub Version)"	45	—	—	Non-album tracks
1989	"La Paloma Blanca" b/w "La Paloma Blanca (Radio Version)" "La Paloma Blanca (A Capella Version)"	9	—	—
1998	"Érase Una Vez" b/w "Once Upon A Time" "People From Ibiza"	—	—	—	A: Érase Una Vez B: Érase Una Vez
2006	"Caminando Por La Calle" b/w: "Caminando Por La Calle (Playa Version)"	—	—	—	Non-album tracks

Singles (as featured artist)

• Sound Of Ibiza (The Bootstraps, Feat. Sandy Marton) (2008)

References

Sources

External links

• Sandy Marton at AllMusic
• Sandy Marton discography at Discogs
• Sandy Marton at IMDb

На других языках

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- [en] Sandy Marton

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[es] Sandy Marton

Aleksandar Marton (nacido el 4 de octubre de 1959), conocido por su nombre artístico Sandy Marton, es un cantante y compositor croata. Es famoso por canciones como «People from Ibiza», «Exotic & Erotic» y «Camel by Camel».

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