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Robin Cho,[1] better known as Choice37, is a Korean-American record producer, songwriter, and DJ based in South Korea.[2] He joined YG Entertainment as a producer in 2009,[3] and has since produced songs for K-pop artists including Big Bang, Blackpink, G-Dragon, Ikon, and Lee Hi.[4][5][6][7][8]

Choice37
Birth nameRobin Cho
BornLos Angeles, California, United States
GenresK-pop, Hip hop, R&B
Occupation(s)Record producer, songwriter, DJ
LabelsYG

Biography


Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album, Everything Builds, in 2005.[9] Choice37 also released one solo album, Diligence.[10] In 2008 he moved to South Korea where he was introduced to YG Entertainment CEO Yang Hyun-suk by childhood friend and record producer Teddy Park. Choice37 soon began working for YG, and his song, "Butterfly," performed by G-Dragon, was released in 2009.[2]


Awards


Year Award Category Result Ref.
2013 Rhythmer Awards Producer of The Year Won [2]

References


  1. "#ZoukKL: Heatwave Launch Ft. Masta Wu & YG Entertainment's Choice37". Hype Malaysia. November 24, 2016. Retrieved December 28, 2018.
  2. "초이스37 – LA서부터 꿈 키운 힙합 키드, YG에서 꽃 피우다". Rhythmer (in Korean). April 1, 2013. Retrieved May 25, 2015.
  3. "인플루언서의 시대 Vol.1(초이스37, 리아킴, 크러쉬, 포니)". W Korea (in Korean). October 30, 2017. Retrieved December 28, 2018.
  4. "[INTERVIEW] BIGBANG speaks about last album 'MADE'". The Korea Times. December 13, 2016. Retrieved December 28, 2018.
  5. "블랙핑크 "'마지막처럼', 여름에 듣기 좋은 신나는 노래"". No Cut News (in Korean). June 22, 2017. Retrieved December 28, 2018.
  6. "The Making of G-Dragon's "Coup D'Etat"". Complex. September 10, 2013. Retrieved December 28, 2018.
  7. "iKon 'Return' with New Album & 'Love Scenario' Single". Billboard. January 25, 2018. Retrieved 2018-12-28.
  8. "이하이, 프로데뷔 카운트다운 '1, 2, 3, 4'". JoongAng Ilbo (in Korean). October 10, 2012. Retrieved December 28, 2018.
  9. "Longevity Crew". Okayplayer. September 20, 2005. Retrieved December 29, 2018.
  10. "Choice37 Interview: Smooth Transitions and Choice Selects". Gumship. September 10, 2012. Archived from the original on April 26, 2013. Retrieved December 29, 2018.




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