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333 is the fifth studio album and tenth overall project by American singer Tinashe. It was released independently through her own label Tinashe Music on August 6, 2021.[2] The project features collaborations with Jeremih, Kaytranada, Kaash Paige, Absolutely, Wax Motif, Buddy, Channel Tres, Christian Blue, and Tinashe's brothers Quiet Child and Kudzai.[3] The album's deluxe edition, featuring four additional tracks, was released on March 3, 2022.[4]

333
Studio album by Tinashe
Released	August 6, 2021 (2021-08-06)
Recorded	2020 - 2021
Studio	Tinashe's home studio (Los Angeles)
Genre	Alternative R&B R&B pop[1]
Length	47:16
Label	Tinashe Music
Tinashe chronology
Comfort & Joy (2020) 333 (2021)
Singles from 333
"Pasadena" Released: June 4, 2021 "Bouncin" Released: July 9, 2021 "Undo (Back to My Heart)" Released: September 1, 2021 "X" Released: January 21, 2022 "Naturally" Released: February 14, 2022 "HMU For A Good Time" Released: June 24, 2022

Title

The album’s title itself is an allusion to the angel number 333 associated with messages from the divine of protection, love, and destiny. Regarding the title selection, Tinashe commented that “I named it 333 because I really felt like I was on the right path, in alignment with what I was meant to do. I just wanted to acknowledge that.”[5]

Promotion

Singles

"Pasadena" featuring Buddy was released as the album's lead single on June 4, 2021.[6] Its music video, directed by Micaiah Carter, was premiered on June 10, 2021, on Tinashe's YouTube account. The music video was created as a collaborative effort with photography mobile-app, VSCO, and was further promoted by the company through social media creative challenge which encouraged users to create and share contents inspired by the music video, using the hashtag #VSCOPasadena.[7] The second single, "Bouncin", was released on July 9, 2021, and its music video was subsequently released on July 14, 2021, directed by Llyod Pursall.[8][9] The album's promotional single, "I Can See the Future", was released on July 23, 2021, along with announcing the album track list.[10] "Naturally" was released as the lead single from the album's deluxe edition (and fifth overall) on February 14, 2022. “HMU for a Good Time” is the sixth overall single and the second single from the deluxe version. The video was released as a surprise on June 24, 2022.[11]

Tour

To promote the album, Tinashe announced her 333 Tour, with Rei Ami as the supporting act.[12] In less than one week after pre-sale and general tickets were made available, several dates were sold out, prompting new dates to be added. The concert tour will also be available to worldwide audience as a livestream concert event, in partnership with Moment House, which will be the "exclusive digital tour experience" and is promised to be "specially crafted for at-home fans around the world".[13][14]

Scheduled tour dates

List of 333 tour dates

Date	City	Country	Venue	Supporting act	Attendance [15]	Note
North America[16][17]
September 16, 2021	Houston	United States	House of Blues Houston	Rei Ami	?/1800
September 18, 2021	Austin		Emos Austin		?/1700
September 19, 2021	Dallas		House of Blues Dallas		?/1750
September 21, 2021	Minneapolis		First Avenue		?/1550
September 22, 2021	Milwaukee		The Rave/Eagles Club		?/1800
September 23, 2021	Urbana		The Canopy Club		?/750
September 24, 2021	Chicago		House of Blues Chicago		1400/1400
September 25, 2021					1400/1400
September 27, 2021	Royal Oak		Royal Oak Music Theatre		1700/1700
September 28, 2021	McKees Rocks		Roxian Theatre		1400/1400
September 29, 2021	Boston		Big Night Live		2000/2000
September 30, 2021	New York City		Terminal 5		3000/3000
October 2, 2021	Brooklyn		Warsaw		?/1000
October 3, 2021	Washington		9:30 Club		1200/1200
October 3, 2021 (later show)					1200/1200
October 4, 2021	Philadelphia		Theatre of Living Arts		?/1000
October 6, 2021	Atlanta		Buckhead Theatre		1800/1800
October 7, 2021	St. Louis		The Pageant		?/2300
October 9, 2021	Denver		Summit Music Hall		?/1100
October 10, 2021	Salt Lake City		The Depot		?/1200
October 12, 2021	Sacramento		Ace of Spades		1000/1000
October 14, 2021	Phoenix		The Van Buren		?/1800
October 15, 2021	San Diego		The Observatory North Park		1100/1100
October 16, 2021	Santa Ana		The Observatory Orange County		1400/1400
October 17, 2021	Los Angeles		The Novo by Microsoft		2400/2400
October 19, 2021	San Francisco		The Warfield		?/2300
October 21, 2021	Seattle		The Showbox		1150/1150
Worldwide[12][13]
October 24, 2021				Rei Ami		The 333 Tour Experience (Moment House livestream)[13]
North America[16][17]
November 13, 2021	Las Vegas	United States	Las Vegas Festival Grounds	Rei Ami	?/85000	The concert is part of Day N Vegas 2021[18]
December 30, 2021	Los Angeles		The Novo		?/2400	New Year's Eve celebration

Critical reception

Professional ratings

Aggregate scores
Source	Rating
Metacritic	84/100[19]
Review scores
Source	Rating
AllMusic	[20]
Clash	7/10[21]
NME	[22]
Pitchfork	7.8/10[23]
Sputnikmusic	3.4/5[24]
Financial Times	[25]
Stereogum	Positive[26]

333 received critical acclaim. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album has an average score of 84 based on five reviews, indicating "universal acclaim".[19] Clash Music called the album a "a sparkling display of personal evolution" and despite not being a radically innovative record, it is coherent with "artful production", and "never having a dull moment". They also praised Tinashe's vocals as "faultless as ever" with "rap-like cadences."[21] Giving four out of five stars, NME said 333 "furthers the 28-year-old's narrative of being whatever she wants to be musically". The album also "gives off the same energy as Tinashe's early mixtapes such as Black Water and In Case We Die, reminding us of the singular artist that [she] is and always has been."[22] Pitchfork named 333 her best work to date, stating it as a "showcase for her omnivorous tastes and supremely light touch. Tinashe's voice glides through much of the record as if she's smirking at a private joke. Ultimately, it's that breezy, impish spirit that most distinguishes 333 and its predecessor from her RCA albums."[23]

AllMusic claimed that "333 sees the singer truly settling into independence. There's a near surplus of the breathy slow jams and midtempo cuts that roll and skitter like the tracks on which she built her reputation. Each one of those songs uniquely tweaks the approach to make it sound fresh."[20] Stereogum said Tinashe spends most of the album "sliding across an eclectic landscape of sounds, centered on fluttery impressionistic R&B but just as likely to veer into neon arena anthems (the Stargate-produced 'The Chase'), undulating synth-pop ('Undo (Back To My Heart)' with Wax Motif), breathless dance-adjacent hip-hop (the Buddy collab 'Pasadena'), or darkly spacious slow jams (the Kaash Paige duet 'Angels')." They also praised the cohesiveness of the album in comparison to her previous works "whereas the similarly diverse Joyride seemed awkwardly stitched together, a result of too many cooks in the kitchen, Tinashe's post-RCA albums feel coherent no matter how much she experiments because they're so clearly an outgrowth of her own perspective. She's the one calling the shots, and she knows damn well what she’s doing."[27]

Year-end lists

Publication	Accolade	Rank	Ref.
Uproxx	The 50 Best Albums of 2021	—	[28]
	The 15 Best R&B Albums of 2021	—	[29]
VIBE magazine	The 21 Best R&B Albums of 2021	2	[30]
34th Street	The Best Albums of 2021	5	[31]
Spin	The 30 Best Albums of 2021	9	[32]
	The 30 Best Songs of 2021 ("Bouncin")	11	[33]
Popcrush	The Best Albums of 2021	13	[34]
PopBuzz	The Best Albums of 2021	14	[35]
Okayplayer	The Best Albums of 2021	16	[36]
Insider	The Best Albums of 2021	19	[37]
Cosmopolitan	The Best Albums of 2021	22	[38]
Slant Magazine	The 50 Best Albums of 2021	35	[39]
Pitchfork	The Best Progressive Pop Music of 2021	—	[40]
	The 100 Best Songs Of 2021 ("Bouncin")	16	[41]
Stereogum	The Best Pop Songs Of 2021 ("Pasadena")	28	[42]
	The Best Songs Of 2021 ("X")	—	[43]
HipHopDX	The Best R&B Songs of the Year ("Bouncin")	26	[44]
	The Best R&B Songs of the Year ("Angels")	45
NPR	The 100 Best Songs Of 2021 ("X")	90	[45]
BrooklynVegan	15 R&B songs that defined 2021 ("X")	3	[46]

Track listing

Notes

• "Unconditional" contains a hidden track called "I Dare You" starting at 1:11.

Charts

Chart performance for 333

Chart (2021)	Peak position
UK Digital Albums (OCC)[47]	56
US Billboard 200[48]	175
US Independent Albums (Billboard)[49]	23
US Top R&B Albums (Billboard)[50]	20

References

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