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"All the Time" is a song by Swedish singer Zara Larsson, released through TEN Music Group and Epic Records on 21 June 2019.[1][2][3] Described as a pop[3][2] and synth-pop[4] track, it was co-written by Larsson with Noonie Bao, Ilsey Juber, Linus Wiklund and produced by the latter.[1] Initially released as a standalone single, the song appears on the Japanese edition of Larsson's third studio album, Poster Girl.[5]

"All the Time"
Single by Zara Larsson
Released21 June 2019 (2019-06-21)
Genre
  • Pop
  • synth-pop
Length3:48
Label
  • TEN
  • Epic
Songwriter(s)
Producer(s)Lotus IV
Zara Larsson singles chronology
"A Brand New Day"
(2019)		 "All the Time"
(2019)		 "Invisible"
(2019)
Music video
"All the Time" on YouTube

Critical reception


Dominic Beck from CelebMix said of the song that "[it] appears to be that perfect summer pop banger we seem to have been missing this year"[2] while Mike Wass of Idolator described the song as a "throwback to the carefree pure-pop of 'Lush Life' — albeit with a side of heartbreak".[3]


Promotion


Larsson performed the song during her setlist at Radio 1's Big Weekend 2019 on Sunday 26 May.

Larsson announced the song's release on social media on 14 June, the same day as her collaboration with South Korean boy band BTS, "A Brand New Day", was released.[6]


Music video


A music video for "All the Time" was released to promote the single. It features three showgirl characters portrayed by Larsson dancing against a neon backdrop and pink metallic streamers.[7]


Remixes


Don Diablo released a future house remix of the track on 5 July 2019. The track was released both on Don Diablo and Zara Larsson's YouTube channel.[8]


Charts


Weekly chart performance for "All the Time"
Chart (2019) Peak
position
Canada CHR/Top 40 (Billboard)[9] 38
Ireland (IRMA)[10] 57
Latvia (EHR)[11] 3
Netherlands (Single Tip)[12] 24
New Zealand Hot Singles (RMNZ)[13] 14
Scotland (OCC)[14] 36
Sweden (Sverigetopplistan)[15] 19
UK Singles (OCC)[16] 58
US Adult Top 40 (Billboard)[17] 37
US Dance/Mix Show Airplay (Billboard)[18] 2
US Mainstream Top 40 (Billboard)[19] 25
Venezuela Top Anglo (Record Report)[20] 41

Certifications


Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[21] Gold 20,000
Norway (IFPI Norway)[22] Gold 30,000
United Kingdom (BPI)[23] Silver 200,000
Streaming
Sweden (GLF)[24] Platinum 8,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.


Release history


Region Date Format Label Ref.
Various 21 June 2019
  • Digital download
  • streaming
  • TEN
  • Epic
 [1]
United States 25 June 2019 Contemporary hit radio Epic [25]

References


  1. "Zara Larsson releases new single & new video "All The Time" today". Epic. 21 June 2019. Retrieved 20 January 2021.
  2. Dominic Beck (June 21, 2019). "Zara Larsson drops new single, 'All the Time'". CelebMix.
  3. Wass, Mike. "Another Bop: Zara Larsson Can't Let Go On "All The Time"". Idolator. Retrieved 13 August 2019.
  4. "Watch: Zara Larsson's New Single 'All The Time'". Virgin Radio Romania. June 24, 2021.
  5. "＜次世代ポップ・クイーン＞ザラ・ラーソン、最新アルバム『ポスター・ガール』国内盤CD発売決定！日本のファンに愛をこめて届けられた"バレンタイン・プレイリスト"も公開！ | ザラ･ラーソン | ソニーミュージックオフィシャルサイト". www.sonymusic.co.jp. Archived from the original on 2021-02-12.
  6. @zaralarsson (14 June 2019). "It's!!! Finally!!! Coming!!! All The Time is out June 21st" (Tweet). Retrieved 15 June 2019 – via Twitter.
  7. Williams, Cat. "Zara Larsson Debuts Her New Summertime Tune 'All The Time' With A Carnival-Themed Music Video". ET Canada. Retrieved 13 August 2019.
  8. Potrc, About the Author / Barbara (2019-07-08). "Zara Larsson – All The Time (Don Diablo Remix)". We Rave You. Retrieved 2019-07-09. {{cite web}}: |first= has generic name (help)
  9. "Zara Larsson Chart History (Canada CHR/Top 40)". Billboard. Retrieved 5 September 2019.
  10. "Irish-charts.com – Discography Zara Larsson". Irish Singles Chart. Retrieved 10 August 2019.
  11. "EHR TOP 40 – 2019.08.23". European Hit Radio. Archived from the original on 21 April 2022. Retrieved 21 April 2022.
  12. "Dutchcharts.nl – Zara Larsson – All the Time". MegaCharts (in Dutch). Retrieved 15 September 2019.
  13. "NZ Hot Singles Chart". Recorded Music NZ. 1 July 2019. Retrieved 28 June 2019.
  14. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 3 August 2019.
  15. "Zara Larsson – All the Time". Singles Top 100. Retrieved 28 June 2019.
  16. "Official Singles Chart Top 100". Official Charts Company. Retrieved 10 August 2019.
  17. "Zara Larsson Chart History (Adult Pop Songs)". Billboard. Retrieved 17 September 2019.
  18. "Zara Larsson Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved 26 September 2019.
  19. "Zara Larsson Chart History (Pop Songs)". Billboard. Retrieved 24 September 2019.
  20. "Top Anglo" (in Spanish). Record Report. September 18, 2019. Archived from the original on October 4, 2019.
  21. "Brazilian single certifications – Zara Larsson – All the Time" (in Portuguese). Pro-Música Brasil. Retrieved 9 April 2021.
  22. "Norwegian single certifications – Zara Larsson – All the Time" (in Norwegian). IFPI Norway. Retrieved 11 November 2020.
  23. "British single certifications – Zara Larsson – All the Time". British Phonographic Industry. Retrieved 29 July 2022.
  24. "Sverigetopplistan – Zara Larsson" (in Swedish). Sverigetopplistan. Retrieved 4 July 2022.
  25. "Top 40/M Future Releases – Mainstream Hit Songs Being Released and Their Release Dates". AllAccess. Archived from the original on 20 June 2019. Retrieved 21 June 2019.


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