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"Avalon" is a song by British rapper Professor Green, taken from his second studio album, At Your Inconvenience. The track features vocals from singer-songwriter Sierra Kusterbeck. The track serves as the album's fourth official single, and was released as a digital download in the United Kingdom on 16 September 2012. For its single release, the track has been remixed, with a heavier, guitar-laden sound.[1] A music video to accompany the release of "Avalon" was filmed on 23 August 2012. Kusterbeck appeared in the video alongside Green.[2]

"Avalon"
Single by Professor Green featuring Sierra Kusterbeck
from the album At Your Inconvenience
Released21 September 2012 (2012-09-21)
Recorded2011
Genre
  • Hip hop
  • rap rock
Length4:45
LabelVirgin
Songwriter(s)
Producer(s)Mojam
Professor Green singles chronology
"Dreamers"
(2012)		 "Avalon"
(2012)		 "Are You Getting Enough?"
(2013)
Sierra Kusterbeck singles chronology
"Avalon"
(2012)		 "West Coast"
(2013)

Prior to release, the song featured on the first ever Relentless TV advert featuring footage of Professor Green drinking the energy drink whilst vandalizing[3] cars by walking on top of their roofs, and performing the track live alongside Sierra Kusterbeck. For the advert, the lyric in the first verse was adjusted in order to mention Relentless. The video was directed by Ross Cairns and filmed at various locations in London. Professor Green is a Relentless Energy Drink brand ambassador.[4]


Track listing


Promotional CD single[5]
No.TitleLength
1."Avalon" (Radio Edit)3:27
2."Avalon" (Single Version)4:45
3."Avalon" (featuring Sierra Kusterbeck)4:45
Digital download[6]
No.TitleLength
1."Avalon" (Radio Edit)3:24
2."Avalon" (TV Ad Version)4:33
3."Avalon" (Kat Krazy Remix)3:31
4."Avalon" (Jamie Grind Remix)3:51
5."Avalon" (Patrick Hagenaar Club Mix)6:10
6."Avalon" (Kat Krazy Extended Mix)4:48
7."Avalon" (Single Version)4:44
8."Avalon" (featuring Sierra Kusterbeck)4:45

Charts


Chart (2012) Peak
position
Ireland (IRMA)[7] 95
UK Singles (OCC)[8] 29

Release history


Region Date Format Label
United Kingdom 24 September 2012 Digital download Virgin Records

References


  1. #GangGreen [@professorgreen] (18 June 2012). "new version of avalon is sounding beyond epic, the guitars sound crazy!" (Tweet). Retrieved 5 January 2021 – via Twitter.
  2. Sierra Kay [@8ierrakay] (23 August 2012). "On set with @professorgreen for the Avalon music video¡! 🙌👑 t.co/RWlGzEgj" (Tweet). Retrieved 5 January 2021 – via Twitter.
  3. Considine, Clare (1 September 2012). "The Hard Sell: Relentless". Guardian. London. Retrieved 17 September 2012.
  4. "Relentless Energy Drink TV commercial feat. Professor Green (60sec)". YouTube. 7 August 2012. Retrieved 14 August 2012.
  5. "Professor Green confirms new single". Digital Spy. 14 August 2012.
  6. "ITunes - Music - Avalon (Remixes) [feat. Sierra Kusterbeck] by Professor Green". iTunes. Archived from the original on 2 September 2013. Retrieved 2015-03-17.
  7. "Irish Charts - Week ending 27th September 2012". Irish Recorded Music Association. Archived from the original on 18 September 2012. Retrieved 29 September 2012.
  8. "Official Singles Chart Top 100". Official Charts Company.


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