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"Brand New Lover" is a song recorded by English pop band Dead or Alive. It was the lead single released from the band's third studio album, Mad, Bad and Dangerous to Know on Epic Records. It achieved international success when released as a single in 1986.

"Brand New Lover"
Single by Dead or Alive
from the album Mad, Bad and Dangerous to Know
B-side"In Too Deep" (live)
Released29 November 1986 (1986-11-29)
Recorded1986
Genre
  • New wave
  • Hi-NRG
  • dance-rock
Length5:19 (Album Version)
3:35 (Single Version)
LabelEpic
Songwriter(s)
  • Pete Burns
  • Tim Lever
  • Mike Percy
  • Steve Coy
Producer(s)Stock Aitken Waterman
Dead or Alive singles chronology
"My Heart Goes Bang (Get Me to the Doctor)"
(1985)
"Brand New Lover"
(1986)
"Something in My House"
(1986)
Music video
"Brand New Lover” on YouTube
Audio sample
  • file
  • help

Background


Following a fraught six-month recording session with producers Stock Aitken Waterman, which was marked by fights and disagreements between the band, record company and producers over the sound of their new material, singer Pete Burns claimed he struggled to get Epic to commit to a release schedule for the single.[1] He said this changed when Bananarama had major success with their Dead or Alive-inspired cover of "Venus", which Burns claimed encouraged the label to schedule "Brand New Lover" for release.[1]

While the song was a major hit in a number of territories, including the United States and Japan, in the UK the single significantly underperformed, failing to crack the top 20.[1] Burns blamed the song's disappointing run in his home country on his then-ongoing war with his UK label, alleging that the company had failed to press and distribute enough copies of the single to make it a hit, and claiming the band had lost out on 67,000 UK sales as a result.[1]

The song features western motifs, with lyrics that describe the singer's desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is "a pleasure seeker."


Track listing


UK 7", 1986
No.TitleLength
1."Brand New Lover"3:35
2."In Too Deep (Live at the Hammersmith Odeon, July 1985)"4:34
UK 12" single, 1986
No.TitleLength
1."Brand New Lover (The Dust Monkey's Love Bubble Club Mix)"9:00
2."Brand New Lover (Instrumental)"4:15
3."In Too Deep (Live at the Hammersmith Odeon, July 1985)"4:34
US 12" single, 1986
No.TitleLength
1."Brand New Lover (The Dust Monkey's Love Bubble Club Mix)"9:00
2."Brand New Lover (Instrumental)"4:15
3."Brand New Lover (Up Ducky Mix)"6:35
4."In Too Deep (Live at the Hammersmith Odeon, July 1985)"4:34

Chart performance


The song proved to be more successful in the U.S. and in Japan than in the band's native UK, where it reached No. 31.[2] In the US, "Brand New Lover" peaked at No. 15 on the Billboard Hot 100 chart (The band's second and last single to reach the top 20),[3] and spent two weeks at No. 1 on the American dance chart in December 1986.[4]

Chart (1986–87) Peak
position
Australia (Kent Music Report)[5] 21
Canadian RPM Top Singles 27
Finnish Single Chart[6] 6
Irish Singles Chart 22
Japanese Singles Chart 2
Italian Singles Chart 44
New Zealand[7] 15
South Africa[8] 19
UK Singles Chart 31
US Billboard Hot 100 15
US Billboard Hot Dance Club Play 1

References


  1. "A Journey Through Stock Aitken Waterman: Ep 14: I'm The One Who Really Loves You to Brand New Lover on Apple Podcasts". Apple Podcasts. Retrieved 2021-10-18.
  2. "officialcharts.com". officialcharts.com. Retrieved May 5, 2021.
  3. Whitburn, Joel (2004). The Billboard Book of Top 40 Hits: Eighth Edition. Record Research. p. 166.
  4. Whitburn, Joel (2004). Hot Dance/Disco: 1974-2003. Record Research. p. 72.
  5. Kent, David (1993). Australian Chart Book 19701992. St Ives, N.S.W.: Australian Chart Book. p. 85. ISBN 0-646-11917-6. N.B. The Kent Report chart was licensed by ARIA between mid 1983 and 19 June 1988.
  6. "Artistit DE - DIA" (in Finnish). Suomen listalevyt. Retrieved 20 August 2021.
  7. "The Official New Zealand Music Chart".
  8. "South African Rock Lists Website - SA Charts 1969 - 1989 Songs (A-B)".






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