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"Brand New Lover" is a song recorded by English pop band Dead or Alive. It was the lead single released from the band's third studio album, Mad, Bad and Dangerous to Know on Epic Records. It achieved international success when released as a single in 1986.

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"Brand New Lover"
Single by Dead or Alive
from the album Mad, Bad and Dangerous to Know
B-side	"In Too Deep" (live)
Released	29 November 1986 (1986-11-29)
Recorded	1986
Genre	New wave Hi-NRG dance-rock
Length	5:19 (Album Version) 3:35 (Single Version)
Label	Epic
Songwriter(s)	Pete Burns Tim Lever Mike Percy Steve Coy
Producer(s)	Stock Aitken Waterman
Dead or Alive singles chronology
"My Heart Goes Bang (Get Me to the Doctor)" (1985) "Brand New Lover" (1986) "Something in My House" (1986)
Music video
"Brand New Lover” on YouTube
Audio sample
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Background

Following a fraught six-month recording session with producers Stock Aitken Waterman, which was marked by fights and disagreements between the band, record company and producers over the sound of their new material, singer Pete Burns claimed he struggled to get Epic to commit to a release schedule for the single.[1] He said this changed when Bananarama had major success with their Dead or Alive-inspired cover of "Venus", which Burns claimed encouraged the label to schedule "Brand New Lover" for release.[1]

While the song was a major hit in a number of territories, including the United States and Japan, in the UK the single significantly underperformed, failing to crack the top 20.[1] Burns blamed the song's disappointing run in his home country on his then-ongoing war with his UK label, alleging that the company had failed to press and distribute enough copies of the single to make it a hit, and claiming the band had lost out on 67,000 UK sales as a result.[1]

The song features western motifs, with lyrics that describe the singer's desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is "a pleasure seeker."

Track listing

Chart performance

The song proved to be more successful in the U.S. and in Japan than in the band's native UK, where it reached No. 31.[2] In the US, "Brand New Lover" peaked at No. 15 on the Billboard Hot 100 chart (The band's second and last single to reach the top 20),[3] and spent two weeks at No. 1 on the American dance chart in December 1986.[4]

Chart (1986–87)	Peak position
Australia (Kent Music Report)[5]	21
Canadian RPM Top Singles	27
Finnish Single Chart[6]	6
Irish Singles Chart	22
Japanese Singles Chart	2
Italian Singles Chart	44
New Zealand[7]	15
South Africa[8]	19
UK Singles Chart	31
US Billboard Hot 100	15
US Billboard Hot Dance Club Play	1

References

External links

• "Brand New Lover" at Discogs (list of releases)

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