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"Bring the Hook" is a song by American rapper YoungBoy Never Broke Again, released on January 12, 2022 as the lead single from his mixtape Colors (2022). It was produced by Karltin Bankz, Lastwordbeats, LondnBlue, D-Roc, and Jason Goldberg. The song received controversy for a diss toward the late rapper King Von.[1]

"Bring the Hook"
Single by YoungBoy Never Broke Again
from the album Colors
ReleasedJanuary 12, 2022
Length4:25
Label
  • Never Broke Again
  • Atlantic
Songwriter(s)
  • Kentrell Gaulden
  • Jason Goldberg
  • Aaron Hill
  • Daniel Lebrun
  • Lukas Payne
  • Sterling Reynolds
  • Mandell Strawter
Producer(s)
  • Jason "Cheese" Goldberg
  • Lastwordbeats
  • D-Roc
  • LondnBlue
  • Karltin Bankz
  • Lastworld
YoungBoy Never Broke Again singles chronology
"Hit"
(2022)		 "Bring the Hook"
(2022)		 "Flossin'"
(2022)

Controversy


The song is notable for YoungBoy taking shots at the rappers from O'Block in Chicago, especially King Von, whose murder in 2020 is referenced: "Nigga, this that Squid Game, O-Block pack get rolled up / Murder what they told us, Atlanta boy get fold up".[2][3]

After the song circulated on social media, rapper Lil Durk posted a picture of him sitting alongside a poster of King Von on Instagram, along with the caption "Don't claim it if you ain't do it you still a bitch."[3] Rapper Lil Reese commented on the track that YoungBoy was "just rapping like the rest of these rappers all rap". Rapper NLE Choppa replied in agreement. A week later, YoungBoy responded with a diss track aiming at Choppa, "Know Like I Know".[4]


Charts


Chart (2022) Peak
position
Global 200 (Billboard)[5] 192
US Billboard Hot 100[6] 61
US Hot R&B/Hip-Hop Songs (Billboard)[7] 19

References


  1. Powell, Jon (January 13, 2022). "YoungBoy Never Broke Again drops off new single "Bring The Hook"". REVOLT. Archived from the original on 2022-01-13.
  2. Zidel, Alex (2022-01-12). "NBA YoungBoy Says He's Rolling "O-Block Pack" On New Song "Bring The Hook"". HotNewHipHop. Archived from the original on 2022-01-12.
  3. "NBA YoungBoy Sends Subliminal Shots at King Von, O Block on "Bring the Hook"". VladTV. January 13, 2022. Archived from the original on 2022-01-13.
  4. Woods, Aleia (January 19, 2022). "YoungBoy Never Broke Again Appears to Take Shots at NLE Choppa on New Song - Listen". XXL Mag. Archived from the original on 2022-01-20.
  5. "YoungBoy Never Broke Again Chart History (Global 200)". Billboard. Retrieved February 4, 2022.
  6. "YoungBoy Never Broke Again Chart History (Hot 100)". Billboard. Retrieved February 4, 2022.
  7. "YoungBoy Never Broke Again Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved February 4, 2022.


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