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"#Cookie Jar" (Hashtag Cookie Jar) is a song by South Korean girl group Red Velvet, taken from their debut Japanese extended play of the same title, #Cookie Jar (2018).

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"#Cookie Jar"
Single by Red Velvet
from the album #Cookie Jar
Language	Japanese
Released	July 4, 2018
Genre	J-pop electropop
Length	3:33
Label	SM Avex
Songwriter(s)	MEG.ME
Producer(s)	Efraim Faramir Sixten Fransesco Vindalf Cederqvist Leo JFMee Gavin Jones Saima Irén Mian Ronny Vidar Svendsen Anne Judith Wik Nermin Harambašić
Red Velvet singles chronology
"Bad Boy" (2018) "#Cookie Jar" (2018) "Power Up" (2018)
Music video
"#Cookie Jar" on YouTube

Background and composition

It was reported that Red Velvet will have their Japan debut on July after Japan Nikkan Sports and Sankei Sports reported that the group had its first Japanese conference at the Sports Plaza in Musashino, Tokyo.[1][2] Red Velvet confirmed themselves that they will officially debut in Japan during their Redmare concert tour.[3]

Musically, "#Cookie Jar" was described as a song that has "groovy bassline and uptempo, twinkling electro-pop melody" that recalls Rookie.[4]

Reception

Following its initial release, "#Cookie Jar" was met with mixed reviews from music critics. Lee Gi-eun of TV Daily called the track "addicting", further adding that "even if you only listen to it once, the merriness of the Red Velvet songs is there".[5] Writing for Billboard, Tamar Herman described the track that "leads up to its funky earworm of a chorus".[4]

Music video

The music video features the group members dressed in cute pastel-style outfits and original accessories, showing off unrealistic comic visuals. Following the music video's release, Seok Tae-jin of Insight Korea described the group's "unique, fresh, and bubbly charms", further praising the video for its "dazzling visuals.".[6] Tamar Herman of Billboard noted Red Velvet's "similarly bubbly, bathing the fivesome in retro looks inspired by the '60s, '70s, and '80s" music video theme.[4]

Charts

Weekly charts

Weekly chart performance for "#Cookie Jar"

Chart (2018)	Peak position
South Korea International Singles (Gaon)[7]	93
US World Digital Song Sales (Billboard)[8]	20

Release history

Release dates and formats for "#Cookie Jar"

Region	Date	Format	Label	Ref.
Various	July 4, 2018	Digital download streaming	SM Entertainment Avex	[9]

Notes

References

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