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"Die Young" is a song by Australian indie pop band Sheppard. It was released as a single on 18 October 2019. "Die Young" came after frontman George Sheppard was forced to consider the band's future following a throat injury and surgery in 2019. In a statement, the band said "We began to ask what we wanted next, for ourselves individually, for the band and for our fans. We wrote 'Die Young' as though it was a 'final' Sheppard song; a song about appreciating each day and living it as though it was your last."[1] The song was released as the lead single from the band's forthcoming third studio album, Kaleidoscope Eyes (2021).[2]

"Die Young"
Single by Sheppard
from the album Kaleidoscope Eyes
Released18 October 2019 (2019-10-18)
Length3:55
LabelEmpire of Song
Songwriter(s)
Sheppard singles chronology
"Kiss My Fat Ass"
(2019)		 "Die Young"
(2019)		 "Phoenix"
(2020)
Music video
"Die Young" on YouTube

Music video


The music video for "Die Young" was released on 17 October 2019. The clip uses muted colour patterns, haze and militaristic tableaux created by extras as the band communicate a sense of suffocation. Band member George Sheppard said "We kind of took our cues from the opening line 'in a world that's colourblind, we see it all through kaleidoscope eyes'. That was a really cool line we all thought, and that kind of set up the video clip.".[3]


Reception


Jasper Bruce from The Industry Observer said the song "builds on the band's trademark energetic pop sound".[3] RJ Frometa from Vents Magazine said "'Die Young' sees Sheppard in top form – lush production, full vocal harmonies, and an existential optimism."[4] Uproxx said "With a pulsating chorus, this song is a confirmation that Sheppard is here for a good time and you should be, too."[5]


Track listing


  1. "Die Young" – 3:55[6]
  1. "Die Young" (Oliver Nelson remix) – 4:33[7][5]

Charts



Release history


Region Date Format Label Version
Australia[6] 18 October 2019
  • Digital download
  • streaming
 Empire of Song Original
Various[7] 22 November 2019 Oliver Nelson remix

References


  1. "Go Behind the Scenes with Sheppard on their "Die Young" video shoot". V Music. October 2019. Retrieved 24 January 2020.
  2. "Sheppard Confirm Kaleidoscope Eyes". auspop. 22 October 2020. Retrieved 23 October 2020.
  3. "Sheppard drop video clip for, "Die Young", signalling new era for band". The Industry Observer. 4 November 2020. Retrieved 24 January 2020.
  4. "Sheppard Return with new single Die Young". Vents Magazine. 18 October 2019. Retrieved 24 January 2020.
  5. "Oliver Nelson Remixes Sheppard's Rising Single "Die Young"". American Songwriter. 28 November 2019. Retrieved 24 January 2020.
  6. "Die Young – Single". Apple Music. 18 October 2019. Retrieved 24 January 2020.
  7. "Die Young (Oliver Nelson remix) – Single". Apple Music. 22 November 2019. Retrieved 24 January 2020.
  8. "ARIA Australian Top 40 Digital Tracks" (PDF). Australian Recording Industry Association. 28 October 2019. Retrieved 26 October 2019.
  9. "Sheppard – Die Young" (in Dutch). Ultratip. Retrieved 10 April 2020.
  10. "Nederlandse Top 40 – week 13, 2020" (in Dutch). Dutch Top 40. Retrieved 28 March 2020.
  11. "Sheppard – Die Young" (in Dutch). Single Top 100. Retrieved 28 March 2020.
  12. "Top 100-Jaaroverzicht van 2020" (in Dutch). Dutch Top 40. Retrieved 28 December 2020.


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