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"Discounts" is a song by American rapper and singer Cupcakke. It was independently released as a single on June 26, 2020.[1] It became her first charting single, debuting at number 10 on the Billboard Digital Songs component chart. The song received critical acclaim from music critics, who praised the production, vocal performance, solo songwriting and maturity.

"Discounts"
Single by Cupcakke
ReleasedJune 26, 2020
GenreHip hop
Length2:56
LabelSelf-released
Songwriter(s)Elizabeth Harris
Producer(s)Fantom
Cupcakke singles chronology
"Lemon Pepper"
(2020)		 "Discounts"
(2020)		 "Elephant"
(2020)
Music video
"Discounts" on YouTube

Background and composition


"Discounts" and its precursor "Lemon Pepper" were released not long after Cupcakke's hiatus of late 2019. She announced her retirement after being disappointed with "corrupting the youth" with her hypersexualized music. After two months, Cupcakke returned to social media writing "Jesus fasted for 40 days... and so did I."[2]

In the Fantom-produced song,[3] Cupcakke name-drops Azealia Banks and Megan Thee Stallion, and references Cardi B's bruised forehead after attempting to physically attack Nicki Minaj at NYFW 2018.[4]


Reception


Critics described the song as "fierce" [5] "fiery",[4] and "bold".[6] Jessica McKinney of Complex highlighted her "witty wordplay and rapid delivery".[6] BrooklynVegan wrote, "CupcakKe remains prolific [...] She goes hard on this one".[7]


Commercial performance


"Discounts" became CupcakKe's first charting single in her career. It charted on the UK Singles Downloads Chart at number 78 and the Scottish Singles Chart at number 70.[8][9]


Music video


After announcing it earlier that month,[10] the video titled "Discounts" (The Movie), was officially released on July 28, 2020.[11]


Charts


Chart (2020) Peak
position
Scotland (OCC)[9] 70
UK Singles Downloads (OCC)[8] 78
US Digital Song Sales (Billboard)[12] 10
US R&B/Hip-Hop Digital Song Sales (Billboard)[13] 6
US Rap Digital Song Sales (Billboard)[14] 5

References


  1. Yoo, Noah (June 26, 2020). "CupcakKe Shares New Song "Discounts"". Pitchfork. Retrieved June 27, 2020.
  2. Pappis, Konstantinos (June 26, 2020). "CupcakKe Releases New Song 'Discounts'". Our Culture Mag. Retrieved June 28, 2020.
  3. Wass, Mike (June 28, 2020). "She Did It! CupcakKe's "Discounts" Goes #1 On iTunes". Idolator. Retrieved June 28, 2020.
  4. Gregory, Allie (June 26, 2020). "CupcakKe Drops Fiery New Track "Discounts"". Exclaim!. Retrieved June 27, 2020.
  5. Aubrey, Elizabeth (June 26, 2020). "Listen to rapper CupcakKe's fierce new track, 'Discounts'". NME. Retrieved June 27, 2020.
  6. McKinney, Jessica (June 26, 2020). "Best New Music This Week: Megan Thee Stallion, 6lack, City Girls, and More". Complex. Retrieved June 27, 2020.
  7. "CupcakKe - Discounts". BrooklynVegan. June 26, 2020. Retrieved June 27, 2020.
  8. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved July 3, 2020.
  9. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 3, 2020.
  10. "Discounts video on the way 😏🤑🔥". July 8, 2020. Retrieved July 9, 2020 – via @CupcakKe_rapper on Twitter (confirmed account).
  11. ""Discounts" The Movie .. out now‼️". July 28, 2020. Retrieved July 29, 2020 – via CupcakKe_rapper on Twitter (confirmed account).
  12. "CupcakKe Chart History (Digital Song Sales)". Billboard. Retrieved July 3, 2020.
  13. "CupcakKe Chart History (R&B/Hip-Hop Digital Song Sales)". Billboard. Retrieved July 3, 2020.
  14. "CupcakKe Chart History (Rap Digital Song Sales)". Billboard. Retrieved July 3, 2020.


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