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El Tiempo es Oro (Time Is Gold) is the third studio album by Mexican pop singer Paulina Rubio, released simultaneously on 21 March 1995 by EMI Music in 18 countries.[1] It was recorded in the autumn and winter of 1994 in Madrid, Spain, and Miami. Similar to her previous studio albums, Miguel Blasco were the primary producers, but featured new producers and collaborations including Marco Flores, Adrián Posse and Claudio Bermúdez. At the age of twenty-three at the time, Rubio started to become creative more involved in the process of creating and arranging the project compared to her two previous efforts, resulting in the album directing her to a new path in her music career, with a more bold image and a more dance-influenced sound, reflection of her lead single. El Tiempo Es Oro deals with many subjects about love including the relationships, passion, crushes, cheating, disappointment, and happiness.

El Tiempo Es Oro
Studio album by Paulina Rubio
Released	March 21, 1995 (1995-03-21)
Recorded	September  – December 1994
Studio	Balu-Balu Estudios (Madrid, Spain) South Beach Studios (Miami, Florida) Studio Center (Miami, Florida)
Genre	Pop pop rock dance-pop downtempo
Length	51:11
Label	EMI Latin, Virgin Records
Producer	Miguel Blasco Marco Flores Adrián Posse
Paulina Rubio chronology
24 Kilates (1993) El Tiempo Es Oro (1995) MaxiSingle (1995)
Singles from El Tiempo Es Oro
"Te Daría Mi Vida" Released: January 17, 1995 (1995-01-17) "Nada De Ti" Released: May 22, 1995 (1995-05-22) "Hoy Te Dejé De Amar" Released: June 20, 1995 (1995-06-20) "Bésame En La Boca" Released: June 25, 1995 (1995-06-25)

The album spawned four singles. "Te Daría Mi Vida" became one of Rubio's biggest successes with EMI Music label, charting inside the top ten Latin America and sold more than 140,000 copies between Mexico and United States.[2] The music video was an output of her "girl in love", showing an image of Rubio funniest and spontaneous. The album had a fleeting promotion in Spain and is considered by many to be a definitive turning point in Rubio's career, noted for beginning as a pop singer international.

The followed singles—"Nada De Ti", and "Hoy Te Dejé De Amar"—all of which peaked inside the top 10 in the Mexico. The last single, "Bésame En La Boca", was released to promotion for the film of the same name, which Rubio also starred in. The singer further promoted the album with a show, traveling to South America. The album was re-issued in the Spain in 2001 by Virgin Records.

Background

Rubio's third album was produced again by the Spanish producer Miguel Blasco. It included for the first time, a conception by Rubio, who later said: "[El Tiempo Es Oro] talk about what I am, what I represent for people and also open my heart".[3] The album presented a more stylish and contemporary dance sound.

Composition

El Tiempo Es Oro is a pop record. The second track, "Te Daría Mi Vida" is a dance-pop and europop song energy and dancy.[4]

Promotion

Rubio had promoted the album throughout 1995–96 when performing a series of "concerts", unique concerts. These programs were carried out in Latin American countries such as Mexico and Costa Rica and in American and Mexican television programs such as En Vivo, Siempre en Domingo and Sábado Gigante. In July 1995, Rubio traveled to South America and performed in clubs as El Divino of Colombia, where he sang the album's singles.

With 'El Tiempo Es Oro', Paulina Rubio had the opportunity to perform for the first time in Spain and edit her album. His first performance was in February 1996 during the 'Carnival of Santa Cruz de Tenerife', where her performed some of her hits that included "Te Daría Mi Vida" and "Nada De Ti".[5] A month before performing at the Tenerife Festival, the singer had appeared in different magazines in Spain, where despite having performed as a singer, she was known to be the girlfriend of architect and socialite Ricardo Bofill Jr.[6]

Singles

The album's lead single "Te Daría Mi Vida" was released in January 1995. The song is relevant it as a highlight to the album. Many critics noted the new style of Rubio's direction, not being the same as her previous music. Commercially, the song was successful on the charts peaking in countries including Argentina and Mexico. The music video was directed by Carlos Marcovich and was filmed in Estudios Churubusco in Mexico. The album's second single "Nada De Ti" was released in May 1995. The song peaked inside the top ten in Argentina, Colombia, and Mexico.

The album's third single "Hoy Te Dejé De Amar" was released in June 1995. The song was a relative success in airplay radio and is one of the favorite ballads of the EMI era. "Bésame En La Boca" had less success than her previous singles and was included in the soundtrack of the film of the same name, where which Rubio also starred in as protagonist. As well, "Amarnos No Es Pecado" was released on airplay radio. The pop rock song was acclaimed as one of Rubio's best works on El Tiempo Es Oro.

Critical reception

Professional ratings

Review scores
Source	Rating
Allmusic	[7]

Upon its release, El Tiempo Es Oro received mixed reviews from most music critics. AllMusic rated the album 2 out of 5 stars, a rating similar to that given to 24 Kilates. As well, the album was acclaimed for its musically production.[8] In its launch review, El Semanario de México denoted the "rhythmic and danceable" vibe on the album, in addition, the publication wrote that Rubio follows "the same line that has characterized her since 1991", referring to the concept of 'Golden Girl'.[9] According to book Paulina Rubio - El Huracán Mexicano, argued El Tiempo Es Oro is the finale chapter to completes the "gold trilogy", after La Chica Dorada (1992) and 24 Kilates (1993), constituting Rubio's projects as "Golden Girl", and all produced by Miguel Blasco.

Commercial performance

The album sold 100,000 copies in Mexico only.[10]

Track listing

Personnel

The following people contributed to El Tiempo Es Oro:[12]

Sales

Region	Certification	Certified units/sales
Mexico	—	100,000[10]

Release history

Country	Release format	Label
Mexico[13]	CD LP Cassette Reissue	EMI Music
United States[14]	CD LP
Spain[15]	CD LP Reissue	Virgin

See also

• 1995 in Latin music

References

Bibliography

External links

• El Tiempo Es Oro at Discogs (list of releases)

На других языках

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- [en] El Tiempo Es Oro (album)

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[es] El tiempo es oro (álbum)

El Tiempo Es Oro es el tercer álbum de estudio de la cantante mexicana Paulina Rubio, publicado el 21 de marzo de 1995 por la disográfica EMI Capitol. Rubio trabajó por primera vez con Adrían Posse, Marco Flores y su compañero Caludio Bermúdez en el álbum mientras que al igual que sus discos anteriores, diseño el concepto del álbum y lo co-produjo.

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