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"Electric Shock" is a song from South Korean girl group f(x). It was the lead single of their second extended play, Electric Shock, and was released in conjunction with the EP on June 10, 2012, for digital download and streaming via SM Entertainment. The accompanying music video was posted to SM's YouTube channel soon after the song's release.

"Electric Shock"
Single by f(x)
from the album Electric Shock
ReleasedJune 10, 2012
Recorded2012
Genre
  • Electropop
  • dance-pop
Length3:15
LabelSM
Songwriter(s)Seo Ji-eum, Joachim Vermeulen Windsant, Maarten ten Hove, Willem Laseroms
Producer(s)Future Presidents
f(x) singles chronology
"Hot Summer"
(2011)		 "Electric Shock"
(2012)		 "Rum Pum Pum Pum"
(2013)
Music video
"Electric Shock" on YouTube

Commercially, "Electric Shock" reached the top three on the Gaon Digital Chart, K-pop Hot 100, and US World Digital Songs charts, the first time the group did so on the latter two charts. By the end of 2012, it garnered over 2,150,000 paid downloads in South Korea.[1]


Composition


"Electric Shock" is an electropop and dance-pop song, employing elements of electro house. Lyrically, it is about expressing the feeling of love as an electric shock and compares confused but exciting feelings after falling in love.[2]


Reception


Commercially, "Electric Shock" peaked at number one on the Gaon Digital Chart and the component digital download chart, selling 630,510 paid downloads in its first week.[3] It then fell to number three and received 285,501 downloads the following week. After three weeks on the chart, "Electric Shock" garnered a total of 1,121,472 downloads. It was ranked the 35th best-selling song of 2012 in the country, with a cumulative total of 2,150,840 downloads.[1]

"Electric Shock" on critic lists
Publication List Rank Ref.
The Dong-a Ilbo Best female song according to experts 6 [4]
Popjustice Top 15 K‑pop Singles of 2012 12 [5]
Spin Top 20 K-pop Singles of 2012 8 [6]

Music video


An official 26-second teaser was released June 8, 2012. Another minute and a half extended teaser was aired on KBS World.The music video was officially released on June 12, 2012.[7][8] The music video garnered more than one million views in less than a day and over 10 million views in less than a week.[9] On October 16, 2016, the video surpassed 100 million views, making f(x) the 6th K-pop group and 3rd K-pop girl group to join the exclusive "100 million club." [10]

The music video shows f(x) dancing to choreography by Jillian Meyers, who had previously worked with f(x) on their hit single, "Pinocchio (Danger)", and would soon work again with "Rum Pum Pum Pum". It features three sets, one pink set with running neon lights similar to a computer chip, one long white room with large white lights and reflective surfaces, and another white room with floor-to-ceiling windows. A total of 4 different sets of outfits can be seen on all five members. Throughout the video, the camera focuses back and forth between the dance number and close ups of each f(x) girl. In certain shots, each girl can be seen holding a specific electroshock weapon and directing it towards the camera: Krystal and Amber use tasers; Victoria and Luna use a stun baton; and Sulli uses a defibrillator.


Accolades


Awards and nominations
Year Organization Award Result Ref.
2012 Mnet Asian Music Awards Song of the Year Nominated
2013 Golden Disc Awards Digital Bonsang (Main Prize) Won [11]
Digital Daesang Nominated
Korean Music Awards Best Dance & Electronic Song Won [12]
Music program awards
Program Date (9 total)[13]
M Countdown June 21, 2012
June 28, 2012
July 5, 2012
Music Bank June 22, 2012
June 29, 2012
Show Champion June 26, 2012
July 3, 2012
Inkigayo July 1, 2012
July 8, 2012

Charts



Credits and personnel


Credits adapted from Melon.


References


  1. "Circle Chart" 2012년 Download Chart. Gaon Chart. Archived from the original on May 4, 2021. Retrieved October 10, 2021.
  2. "Electric Shock at M.Net" (in Korean). M.Net. June 10, 2012. Archived from the original on June 16, 2012. Retrieved June 12, 2012.
  3. "f(x) Records 600,000 Downloads for 'Electric Shock' Within a Week". CJ E&M enewsWorld. Archived from the original on March 4, 2016. Retrieved October 28, 2015.
  4. "New survey ranks top K-pop artists & songs of the past 20 years". SBS PopAsia. September 2, 2016. Retrieved July 23, 2022.
  5. Myers, Owen (December 30, 2012). "The Top 15 K-Pop Singles of 2012". Popjustice. Archived from the original on January 2, 2021. Retrieved December 12, 2020.
  6. Bevan, David (December 12, 2012). "K-Pop Fizz Fizz: Life After Psy". Spin. Retrieved November 4, 2022.
  7. "f(x) to Release Music Video for 'Electric Shock' on June 12". CJ E&M enewsWorld. Archived from the original on March 4, 2016. Retrieved October 28, 2015.
  8. "f(x) Reveals Special BTS and Interview Video for 'Electric Shock' MV". CJ E&M enewsWorld. Archived from the original on March 4, 2016. Retrieved October 28, 2015.
  9. "f(x)'s 'Electric Shock' Music Video Becomes Most Watched Video on YouTube". CJ E&M enewsWorld. Archived from the original on March 4, 2016. Retrieved October 28, 2015.
  10. "F(x)'s 'Electric Shock' surpasses 100 million views! | allkpop.com". Archived from the original on October 18, 2016. Retrieved October 16, 2016.
  11. "Golden Disc Awards – Winners History". Golden Disc Awards. Archived from the original on May 8, 2022. Retrieved May 8, 2022.
  12. "2013 Korean Music Awards Winners". Hype Malaysia. March 1, 2013. Retrieved July 22, 2022.
  13. "f(x) Ends Promotions for 'Electric Shock' After Nine Trophies". CJ E&M enewsWorld. Archived from the original on March 4, 2016. Retrieved October 28, 2015.
  14. "Electric Shock – World Digital Song Sales". Billboard. June 30, 2012.
  15. "Circle Chart" 2012년 Digital Chart. Gaon Chart. Archived from the original on January 2, 2021. Retrieved December 12, 2020.
  16. "Billboard Korea K-Pop Hot 100 – Year-End 2012". Billboard. Archived from the original on January 2, 2021. Retrieved December 27, 2020.
  17. "World Digital Song Sales – Year-End 2012". Billboard. Archived from the original on October 24, 2020. Retrieved October 10, 2021.




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