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"Hold On" is a song written and recorded by American nu metal band Korn, The Matrix, and Atticus Ross for Korn's untitled eighth studio album. It was released as the album's second single in October 2007.

"Hold On"
Single by Korn
from the album Untitled album
ReleasedOctober 8, 2007
November 5, 2007
Promo only
Length3:05
LabelEMI/Virgin
Songwriter(s)Reginald Arvizu, Zac Baird, Lauren Christy, Jonathan Davis, Graham Edwards, James Shaffer, Scott Spock
Producer(s)Atticus Ross, The Matrix
Korn singles chronology
"Evolution"
(2007)
"Hold On"
(2007)
"Kiss"
(2008)

Music and structure


Munky describes the song as "the closest thing to an original Korn song" on the untitled album. It is one of the four songs on the untitled album to feature Brooks Wackerman of Bad Religion on drums.[1]


Concept


The message in "Hold On" stems from Jonathan Davis' near-fatal blood disorder in 2006,[citation needed] and is dubbed by Davis as a "song of empowerment".


Chart performance


The song was released as a digital single in the UK, failing to chart. A promotional single was also released in Germany, and the United States, where it managed to peak in the top ten of the Billboard Mainstream Rock Songs chart in February 2008.[2] It became their last successful single of the 2000s.


Charts


Chart (2007–2008) Peak
position
US Alternative Songs (Billboard)[3] 35
US Mainstream Rock Songs (Billboard)[2] 9

Music video


The music video for "Hold On" features the band in a rodeo setting and with Munky and Jonathan Davis trying to "hold on" to their bulls in order to win a bullriding contest. The video is dedicated to late bullrider Lane Frost, who died on July 30, 1989 as a result of injuries sustained after dismounting his bull.


Viral campaign


To promote the release of the video, several viral videos and an accompanying website were produced advertising "Ballsville Beef Parts", which featured the residents of Ballsville and the members of Korn playing various bullriders. One of these videos is a fake news interview with Davis, in character as J.D. Kornuto.


Appearances in media


"Hold On" is featured in a commercial for the 2008 Ford Focus. This commercial was first broadcast during Game 4 of the 2007 World Series between the Colorado Rockies and Boston Red Sox on October 28, 2007.[citation needed] The song was the second one played during the 2007 World's Strongest Man competition. the song appeared in the end credits of the 2007 video game Replay: Shattered Memories and it's 2008 South Korea Animation film version Replay VII.


Track listing



UK digital download


  1. "Hold On" – 3:05
  2. "Evolution (Dave Audé Remix)" – 7:38
  3. "Sing Sorrow" – 4:35

German promo


  1. "Hold On" – 3:03

See also



Notes


  1. Untitled album booklet
  2. "Korn > Untitled > Charts & Awards > Billboard Singles". Allmusic. Rovi Corporation. Retrieved 2010-11-06.
  3. "Hold On - Korn". Billboard. Prometheus Global Media. Retrieved 2010-11-06.



На других языках


- [en] Hold On (Korn song)

[ru] Hold On (песня Korn)

Hold On (с англ. — «Держись») — песня нью-метал-группы Korn и второй сингл с их восьмого студийного альбома, Untitled. Трек был выбран поклонниками группы по результатам голосования на MySpace, опередив «Bitch We Got a Problem» и «Innocent Bystander»[1].



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