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Hometown Cha-Cha-Cha (Korean: 갯마을 차차차) is a 2021 South Korean television series starring Shin Min-a, Kim Seon-ho and Lee Sang-yi. It is a remake of 2004 South Korean film Mr. Handy, Mr. Hong.[6] It aired from August 28 to October 17, 2021, on tvN's Saturdays and Sundays at 21:00 (KST) time slot.[7][8] It is also available for streaming on Netflix.[9]

Hometown Cha-Cha-Cha
Promotional poster
Hangul갯마을 차차차
Revised RomanizationGaenmaeul Chachacha
LiterallySeaside Village Chachacha
Genre
  • Romantic comedy[1]
  • Slice of life
Based onMr. Handy, Mr. Hong [ko]
by Kang Seok-beom and Shin Jung-goo
Developed by
  • Kim Je-hyeon (tvN)
  • Studio Dragon
Written byShin Ha-eun[2][3]
Directed byYoo Je-won
Starring
ComposerLim Ha-young
Country of originSouth Korea
Original languageKorean
No. of episodes16[4]
Production
Executive producerJo Moon-ju
Producers
  • Lee Dong-gyu
  • Lee Sang-hee
CinematographyPark Jung-hoon
Editors
  • Kim In-young
  • Cha Young-ah
Running time60 minutes[5]
Production companies
  • Studio Dragon
  • GTist[1]
Distributor
  • tvN
  • Netflix
Release
Original networktvN
Original releaseAugust 28 (2021-08-28) 
October 17, 2021 (2021-10-17)

The series was a commercial hit and became one of the highest-rated series on cable television history.[10][11] It ranked first place during its entire run for eight weeks, and the last episode achieved 12.665% nationwide rating, with over 3.2 million views.[12] It also became one of Netflix's most-watched non-English television shows, and one of its longest-running hits as it spent 16 weeks in global top ten rankings.[13][14]


Synopsis


After her life goes awry, Yoon Hyejin, an accomplished dentist from Seoul, goes to the idyllic seaside village of Gongjin on her mother's birthday, where she spontaneously decides to open up a dental clinic. Jack-of-all-trades Du-sik, also known as Chief Hong, is hired by Hyejin to renovate her clinic and her new house. Hyejin then goes to a party to promote the clinic but accidentally gossips about Oh Cheon-jae in a room where the microphone is on, which leaves a bad impression in the whole village's eyes. Pyo Mi-seon, who is Hyejin’s best friend, also moves in with Hyejin and helps out at the clinic.

Du-sik constantly helps Hyejin to fit in. They also persuade Kim Gam-ri, who initially refuses treatment, to have her teeth implanted. When a patient causes a disturbance at the office, Du-sik immediately comes to the rescue. As they grow closer and share a kiss while being drunk, Hyejin decides to stop getting involved with Du-sik. Ji Seong-hyeon (also called PD Ji), Hyejin's collegemate, visits Gongjin to produce a TV program. With Hyejin and Du-sik's help, Oh Ju-ri enters a singing competition in an attempt to win money to fix her snaggletooth. Seong-hyeon convinces Gam-ri to let him use her house as a film set. He also asks Du-sik if Hyejin is dating anyone, to which Du-sik's answer is no. Hye-jin now notices that some of her patients decline the last step of filling because Nam-soo recommended them to another dental technician who charges a cheaper price. They resolve the misunderstanding after a robbery.

When Hyejin's parents visit Gongjin, Du-sik pretends to be her boyfriend, while Seong-hyeon makes a good impression on her father. After Du-sik rescues Hyejin in a home invasion, he tells her about his grandfather, and they celebrate death anniversaries of Du-sik's grandfather together. Hyejin confesses her feelings to Du-sik, and they start dating. Mi-seon and Eun-cheol finally get on the same page and also start dating. Hyejin grows frustrated as Du-sik keeps his past shrouded in mystery and they stop seeing each other for a while. Through Yu Cho-hui's word of encouragement, Yeong-guk and Hwa-jung rekindle their love. In the farewell party by Seong-hyeon's filming crew, Dusik's past is out in the open. Hye-jin helps him to overcome his guilt and declines an enticing job offer in Seoul to stay in Gongjin. Hye-jin proposes to Du-sik, unaware that he also wants to do the same, and they get married.


Cast



Main



Supporting



People around Hye-jin


People around Seong-hyun


People in Gongjin


Special appearances



Production



Development


The series, written by Shin Ha-eun, was her comeback after co-writting the 2019 drama The Crowned Clown. It was first announced on December 21, 2020 under the working title of Hong Ban-jang (홍반장). The series is a drama remake of the 2004 movie Mr. Handy, Mr. Hong [ko] starring the late Kim Joo-hyeok and Uhm Jung-hwa and written by Kang Seok-beom and Shin Jung-goo.[42]


Casting


Casting was first announced on December 21, 2020, with Kim Seon-ho and Shin Min-a being offered the lead roles.[42] In April 2, 2021, it was officially announced that Yoo Je-won will be directing the drama literally translated as Seaside Village Cha-Cha-Cha (갯마을 차차차). In the same time, Kim Seon-ho and Shin Min-a were confirmed as main leads,[43] also Lee Sang-yi was being offered the role.[44] The drama marked Director Yoo Je-won second collaboration with Shin Min-a after both worked on Tomorrow with You (2017).


Filming


The first script reading of the cast was held on April 21, 2021. Filming was scheduled to begin on May 8, which was conducted mainly in Pohang.[45][46] The drama schedulled to wrapped up filming on October 6th, 2021.[47]


Song selection and choreography


The series features numerous song covers sung onscreen by the characters. Just like Hong Du-sik from the original movie,[48] Kim Seon-ho had to sing and play guitar in the drama, covered Old love from Lee Moon-sae.[49] For exception of Ji PD, other characters were set to perform in Gongjin Village's "Lighthouse Song Festival". According to the production team, the festival was the most important scene in the sixth episode. It was a scene that took a long time to film and involved the largest number of people. They also must faced many difficulties due to the weather during the rainy season while following the quarantine rules because of the COVID-19 situation.[50]

Music director Lim Ha-young was responsible for selecting all of featured songs, however writer Shin Ha-eun, director Yoo Je-won, actors and crews also actively gave ideas. The opening stage of the festival was the stage of Gongjin's pride, Oh Yeon, who sung his only hit song, “Exercising in the Moonlight.” Jo Han-chul sang and played the guitar live to revive realistic festival atmosphere. “Exercising in the Moonlight” is actually an old song composed by Lim back in the nineties. Lim select an old song for realistic nineties sound apt for the second place in the 1993 K-pop Top 10 Gayo, best achievement of the nineties singer, Oh Yeon.[51][52]

Songs covered in the series by Gongjin characters (with credit to original performers) include:

Episode Title Original Performer Cover by Character Note Ref.
English Korean
4 Old Love 옛사랑 Lee Moon-sae Hong Du-sik Cafe performance [49]
6 Don’t Give Up 포기하지마 Sung Jin-woo Choi Geum-chul Performance at Lighthouse Song Festivals. [53]
Tears 눈물 Soo Chan-hwee Jo Nam-sook [51]
Let’s live with a smile 웃으며 살자 Shin Shin-ae Lee Mat-yi and Park Sook-ja
My Starry Love 별빛 같은 나의 사랑아 Lim Young-woong Kim Gam-ri
I will hug you thight 꼭 안아줄래요 Jang Yu-na and Lee Eu-nu Choi Bo-ra [54]
15 Love is forgotten by love 사랑이 다른 사랑으로 잊혀지네 Hareem Ji Seong-hyun Gongjin party to celebrate Ji PD Variety Show. [55]

The ending stage of "Lighthouse Song Festival" was surprise performance from idol group DOS with their hit song, “Just a Feeling.” Among the five members of DOS, two characters who originally casts in the drama are Jun (Seong-tae) and In-woo (EPEX Baek-seung). The rest of the idol members were from the choreographer team. According to Jo Young-seo and Kim Do-gyun, their appearance in the drama was a sudden decision. When they choreographed dance for “Just a Feeling,” they were invited to appear in the drama and act as idols themselves.[38] The five of them then went through a month dance practice in order to complete the perfect image of DOS.[56] Jo Young-seo and Kim Do-gyun are actually choreographers and dancers from group named Dance of Soul (DOS), known as choreograper for hit television show, Mr. Trot.[57] In an interview, Jo mention that the original group name in the drama was 'Choice', however writer Shin Ha-eun changed the name into DOS.[40][58]


Episodes


Episodes title of Hometown Cha-Cha-Cha were written in official wallpaper of each episode in the drama official website.[59]

No.TitleOriginal release dateSouth Korea viewers
(millions)
1"The moment I met you everywhere
(당신의 모습을, 어디서나 만난 순간)"
August 28, 2021 (2021-08-28)1.670
Yoon Hye-jin, a successful dentist in a clinic in Gangnam, living her best life as a single and successful woman. However, due to the 2% sense of justice hidden within her, she deviates from the path of her life's guarantee of success. She enters an unexpected problem of her life, and meets a strange man in the seatown 'Gongjin', where she has her childhood memories…
2"The moment your sincerity took a step forward
(당신의 진심이, 한발짝 나아간 순간)"
August 29, 2021 (2021-08-29)1.624
Hye-jin decides to open her own dental clinic in Gongjin. Hye-jin gets ready to welcome patients. Her best friend Pyo Mi-seon decides to move in to Hye-Jin’s house. But when a mishap at a party lands her in the town's bad graces. As a result, not a single ant, let alone a patient, is seen in the clinic. At this time, Du-sik armed with his nosyness appears in front of Hye-jin.
3"The moment your heart smiled at me
(당신의 마음이, 내게 미소지은 순간)"
September 4, 2021 (2021-09-04)2.126
Hye-jin leaves home to attend her college classmate's wedding. However, Du-sik, who appeared with three grandmothers, said that everyone had something to do in Seoul and asked for a ride. A long drive to Seoul with Du-sik and other uninvited passengers tests Hye-jin's patience. Despite pain in her teeth, Kim Gam-ri refuses treatment.
4"The moment your temperature melted my heart
(당신의 온도가, 나의 마음을 녹인 순간)"
September 5, 2021 (2021-09-05)2.232
Holidays are the most important thing for Du-sik, who pursues a free lifestyle! Hye-jin attends Gongjin shop owner prosperity meeting in hope to meet of Du-sik, who has been missing all day, but this member and the noisy atmosphere make her hard to fit in. Hye-jin tries her best to escape. When a patient causes a disturbance at the office, Du-sik comes to the rescue. Elsewhere, Chang Yeong-guk learns that his first love is back in town.
5"The moment your feelings floated on the waves
(당신의 감정이, 파도에 떠오른 순간)"
September 11, 2021 (2021-09-11)2.490
Hye-jin, whose memories is cut off, is only tormented by the void of uncomplete memories. Hye-jin is seen leaving Du-sik's home one morning. While she tries to recall what happened the night before, the town's gossip mill goes into overdrive. Meanwhile, Sung-hyun, who visits Gongjin to explore the filming location, meets a new relationship.
6"The moment your gaze goes beyond friendship
(당신의 시선이, 우정을 넘어선 순간)"
September 12, 2021 (2021-09-12)2.593
After recalling her kiss with Du-sik, Hyejin resolves to stop getting involved with Du-sik. The residents of Gongjin take part in a singing competition to win prize money. With Hyejin and Du-sik's help, Oh Ju-ri performs a song of her favorite group, DOS, and lands second place. After knowing that Ju-ri needs money to fix her snaggletooth, Hyejin tells Ju-ri it can be treated without paying in full.
7"The moment your loneliness leaned on me
(당신의 외로움이, 나에게 기대온 순간)"
September 18, 2021 (2021-09-18)2.321
Seong-hyeon spots Gam-ri's house as a perfect place for shooting and convinces her to let him use it. He also asks Du-sik to work with him. Yeong-guk is in love with Cho-hui. Seong-hyeon asks Du-sik if Hye-jin is dating anyone, to which Du-sik's answer is no.
8"The moment your existence erases the darkness
(당신의 존재가, 어둠을 지우는 순간)"
September 19, 2021 (2021-09-19)2.106
A kidnapper targets Cho-hui but is then interrupted by Hwa-jung. Hyejin finds out that some of her patients decline the last step of filling because Nam-soo recommended them to another dental technician who charges a cheaper price. Hyejin, Seong-hyeon, and Du-sik successfully retrieve Nam-soo's money in a robbery.
9"Your seat, the moment you draw your daily life
(당신의 자리가, 일상을 그리는 순간)"
September 25, 2021 (2021-09-25)2.397
When Hyejin's parents visit Gongjin, Du-sik pretends to be her boyfriend, while Seong-hyeon makes a good impression on her father. Mi-seon confesses to Choi Eun-cheol, to which he declines. Cho-hui refuses to enter a romantic relationship with Yeong-guk.
10"The moment your love reaches 'us'
(당신의 사랑이, '우리'에 도달한 순간)"
September 26, 2021 (2021-09-26)2.978
After Du-sik rescues Hyejin in a home invasion and captures a pervert, he tells her about his grandfather. They celebrate death anniversary of Du-sik's grandfather together. Seong-hyeon confessed his feelings to Hye-jin. Mi-seon and Hye-jin embark on a weekend shopping spree trip in Seoul.
11"The moment when your excitement becomes my happiness
(당신의 설렘이, 나의 행복이 되는 순간)"
October 2, 2021 (2021-10-02)2.438
Hye-jin drives back to Gongjin to confess to Du-sik, to which he accepts. She then kindly refuses Seong-hyeon's feelings. Broken-hearted, he is then taken care of by Wang Ji-won. Attempts to keep their relationship a secret soon backfire on them, so they get it out into the open after 3 days.
12"The moment your wish dreams of 'together'
(당신의 바람이, '함께'를 꿈꾸는 순간)"
October 3, 2021 (2021-10-03)2.776
Hye-jin and Du-sik start dating in public. Hye-jin compiles a long bucket list of activities she wants to experience with Du-sik, including a date in Seoul. Mi-seon and Eun-cheol finally arrive on the same page and start an official relationship. Yeong-guk eventually knows the real reasons for his divorce.
13"Your Today is the Moment You Wish for Tomorrow
(당신의 오늘이, 내일을 바라는 순간)"
October 9, 2021 (2021-10-09)2.459
Gongjin's residents gather to celebrate Du-sik's birthday. Ji-won's resignation boggles Seong-hyeon's mind. Due to a typhoon which blocks all roads, Ham Yun-gyeong has to give birth at Hyejin's home. As Du-sik continues to keep his past shrouded in mystery, Hye-jin grows frustrated.
14"The moment your promise bring up courage
(당신의 약속이, 용기를 끌어낸 순간)"
October 10, 2021 (2021-10-10)3.013
Hye-jin, realizing the wall between her and Du-sik, feeling despair. Du-sik cannot easily show her his secrets. Hye-jin hears from Hwa-jeong about the time when Du-sik returned to Gong-jin. Hye-jin and Du-sik take some time apart. Yu Cho-hui urges Yeong-guk to have courage about his feelings. Seong-hyeon and his team wrap up filming.
15"The moment your sadness greets spring
(당신의 슬픔이, 봄을 맞이한 순간)"
October 16, 2021 (2021-10-16)2.652
Dusik's past is finally revealed! Hye-jin is confused by this situation, and Sung-hyun, who hears Do-ha's story, is also surprised by the tangled relationship. Du-sik is once again trapped in the darkness that engulfs him. With his secrets out in the open, Du-sik must find a way to move on from the tragedies of his past. Hye-jin considers an enticing job offer.
16"The moment our lives dance with everyone
(우리의 인생이, 모두와 춤추는 순간)"
October 17, 2021 (2021-10-17)3.237
Gongjin residences gathers to bid goodbye to a loved one. Hye-jin plans an unforgettable event for Du-sik, but it turns out he had the same idea. Ji Sung-hyun is at a crossroads.

Media



Tie-in publishing


The series' original script was published into two books; each covers eight episodes. The official release date was scheduled on early November 2021.[60][61]

Year Title Author Publisher Published date ISBN
English Korean
2021 Hometown Cha-Cha-Cha Vol 1: Shin Ha-Eun Scriptbook 갯마을 차차차 1: 신하은 대본집 신하은 Shin Ha-eun Booklog Company Co., Ltd November 8, 2021 9791168030046
Hometown Cha-Cha-Cha Vol 2: Shin Ha-Eun Scriptbook 갯마을 차차차 2: 신하은 대본집 신하은 9791168030053

Original Soundtrack


Hometown Cha-Cha-Cha soundtrack album written by music director Lim Ha-young contains 11 songs (including singles) and 32 score pieces from the series. It features vocal performances from Car, the GardenKassyCheeze, Choi Yu-ree, Kim Jae-hwanSandeulSeungmin (Stray Kids), and Lee Sang-yi. This sound source compilation consists of a total of 43 tracks. Along with the 8 previously released OST songs, 'Just a Feeling' of fictonal idol group 'DOS' in the drama, which was requested by viewers a lot, and two songs 'Oh Yoon', the superstar of 'Gongjin' played by actor Jo Han-chul, 'Exercise at the Moonlit Night' and 'End and Beginning' were added. A total of 11 songs, were recorded, and 32 carefully selected score tracks were included to fully feel the emotion of Hometown Cha-Cha-Cha and the afterglow of the drama. It is expected to be a surprise gift for fans who are missing the song.[62]

Hometown Cha-Cha-Cha
Soundtrack album by
Various Artists
ReleasedOctober 18, 2021[63]
GenreSoundtrack
Language
  • Korean
  • English
LabelStone Music Entertainment
Disc 1[63][64]
No.TitleArtistLength
1."Romantic Sunday" (로맨틱 선데이)Car, the Garden3:50
2."One Sunny Day" (어느 햇살 좋은 날)Kassy3:56
3."My Romance"Cheeze2:53
4."Wish" (바람)Choi Yu-ree3:57
5."Be the Light" (빛이 되어줘)Kim Jae-hwan3:54
6."The Image of You (Remains in My Memory)" (내 기억 속에 남아있는 그대 모습은)Sandeul3:09
7."Here Always"Seungmin (Stray Kids)4:14
8."I Hope You're Happy" (행복했으면 좋겠어)Lee Sang-yi3:17
9."Just a Feeling"DOS3:13
10."Exercise at the Moonlit Night" (달밤에 체조)Oh Yoon3:25
11."The Beginning of the End" (끝과 시작)Oh Yoon4:00
Disc 2[63][65]
No.TitleArtistLength
1."The Title of Hometown Cha-Cha-Cha" (갯마을 차차차 타이틀)Yoo Jong-hyun2:17
2."Start" (스타트)Lim Ha-young1:43
3."I Am Mr. Hong" (나는야 홍반장)Shin Min-yong1:59
4."This Is Not Right" (이건 아니잖아)Yoo Jong-hyun2:13
5."Star Above the Sea" (바다에 뜬 별)Im Seung-bum2:26
6."My Hometown" (내 고향 갯마을)Yoo Jong-hyun2:21
7."Dimple Couple" (보조개 커플)Byun Dong-wook1:52
8."Biggest Mistake" (역대급 실수)Kim Ji-young2:40
9."It Wasn't Meant to Be" (이게 아닌데)Kim Wan-jung1:44
10."When I Think of You" (그대가 생각날 때)Byun Dong-wook2:25
11."Charmer" (애교스트)Shin Min-yong2:00
12."Where People Live" (사람이 사는 곳)Yoo Jong-hyun2:08
13."Connection" (인연)Jin Myeong-yong3:29
14."You're Beside Me" (곁에 있는 너)Kim Ji-young3:21
15."Old Bicycle" (낡은 자전거)Byun Dong-wook1:53
16."Sunset of the City" (도시의 노을)Lim Ji-won1:16
17."The Waltz of Gongjin" (공진왈츠)Jin Myeong-yong2:49
18."Run!" (달려!)Shin Min-yong1:34
19."The Romance of Mi-sun and Eun-chul" (미선과 은철의 멜로)Byun Dong-wook1:49
20."Woojjoojjoo" (우쭈쭈)Yoo Jong-hyun2:15
21."Different Direction Than Expected" (예상과 다른 방향)Byun Dong-wook1:40
22."Cheer Up, Ji PD!" (힘내! 지피디)Kim Wan-jung1:47
23."The Appearance of Cho-hee" (초희의 등장)Byun Dong-wook1:34
24."Running Away" (줄행랑)Kim Ji-young2:13
25."Pretty Woman" (프리티우먼)Yoo Jong-hyun1:32
26."Buried Wounds" (묻어둔 상처)Kim Wan-jung3:14
27."The Voice Inside of Me" (마음의 소리)Shin Min-yong2:12
28."The Romance of Hwa-jung and Young-guk" (화정 영국의 로맨스)Lim Ha-young1:28
29."Tiny Wish" (소소한 바램)Lim Ha-young2:01
30."Plop" (퐁당)Kim Ji-young3:30
31."Family" (가족)Lim Ha-young1:38
32."Farewell, Grandma Gam-li" (안녕 감리씨)Jin Myeong-yong3:02

On July 18, 2022, Hometown Cha-Cha-Cha soundtrack album also released in LP version.[66] It was ranked 9 in the Circle Chart Retail Album Chart on July 19th, 2022 with 891 copies sold.[67]

Hometown Cha-Cha-Cha
Soundtrack album by
Various Artists
ReleasedJuly 18, 2022
GenreSoundtrack
Language
  • Korean
  • English
LabelStone Music Entertainment
LP (Side A)
No.TitleArtistLength
1."The Title of Hometown Cha-Cha-Cha" (갯마을 차차차 타이틀)Yoo Jong-hyun2:17
2."Romantic Sunday" (로맨틱 선데이)Car, the Garden3:50
3."One Sunny Day" (어느 햇살 좋은 날)Kassy3:56
4."My Romance"Cheeze2:53
5."Wish" (바람)Choi Yu-ree3:57
6."Be the Light" (빛이 되어줘)Kim Jae-hwan3:54
LP (Side B)
No.TitleArtistLength
7."The Image of You (Remains in My Memory)" (내 기억 속에 남아있는 그대 모습은)Sandeul3:09
8."Here Always"Seungmin (Stray Kids)4:14
9."I Hope You're Happy" (행복했으면 좋겠어)Lee Sang-yi3:17
10."Just a Feeling"DOS3:13
11."Exercise at the Moonlit Night" (달밤에 체조)Oh Yoon3:25
12."The Beginning of the End" (끝과 시작)Oh Yoon4:00
OST Part 1–8


Part 1

Released on September 5, 2021 (2021-09-05)[68]
No.TitleLyricsMusicArtistLength
1."Romantic Sunday" (로맨틱 선데이)Jung Myung-hoon (Ciel)Lim Ha-youngCar, the Garden3:50
2."Romantic Sunday" (Inst.) Lim Ha-young 3:50
Total length:7:40

Part 2

Released on September 12, 2021 (2021-09-12)[69]
No.TitleLyricsMusicArtistLength
1."One Sunny Day" (어느 햇살 좋은 날)TETETETEKassy3:56
2."One Sunny Day" (Inst.) TETE 3:56
Total length:7:52

Part 3

Released on September 19, 2021 (2021-09-19)[70]
No.TitleLyricsMusicArtistLength
1."My Romance"JadeJadeCheeze2:53
2."My Romance" (Inst.) Jade 2:53
Total length:5:46

Part 4

Released on September 25, 2021 (2021-09-25)[71]
No.TitleLyricsMusicArtistLength
1."Wish" (바람)Choi Yu-reeChoi Yu-reeChoi Yu-ree3:57
2."Wish" (Inst.) Choi Yu-ree 3:57
Total length:7:54

Part 5

Released on September 26, 2021 (2021-09-26)[72]
No.TitleLyricsMusicArtistLength
1."Be the Light" (빛이 되어줘)
  • Jeong Gu-hyeon
  • Aseul
Jeong Gu-hyeonKim Jae-hwan3:54
2."Be the Light" (Inst.) Jeong Gu-hyeon 3:54
Total length:7:58

Part 6

Released on October 3, 2021 (2021-10-03)[73]
No.TitleLyricsMusicArtistLength
1."The Image of You (Remains in My Memory)" (내 기억 속에 남아있는 그대 모습은)Kako
  • Kako
  • Nathan
Sandeul3:09
2."The Image of You (Remains in My Memory)" (Inst.) 
  • Kako
  • Nathan
 3:09
Total length:6:18

Part 7

Released on October 10, 2021 (2021-10-10)[74]
No.TitleLyricsMusicArtistLength
1."Here Always"
  • Jeong Gu-hyeon
  • Aseul
Jeong Gu-hyeonSeungmin (Stray Kids)4:15
2."Here Always" (Inst.) Jeong Gu-hyeon 4:15
Total length:8:30

Part 8

Released on October 17, 2021 (2021-10-17)[75]
No.TitleLyricsMusicArtistLength
1."I Hope You're Happy" (행복했으면 좋겠어)HenHenLee Sang-yi3:18
2."I Hope You're Happy" (Inst.) Hen 3:18
Total length:6:36

Chart performance


Title Year Peak Remarks
KOR
[76]
"Romantic Sunday" (Car, the Garden) 2021 97 Part 1
"One Sunny Day" (Kassy) 107 Part 2
"My Romance" (Cheeze) 154 Part 3
"Wish" (Choi Yu-ree) 97 Part 4
"Be the Light" (Kim Jae-hwan) 91 Part 5
"The Image of You (Remains in My Memory)" (Sandeul) 45 Part 6
"Here Always" (Seungmin (Stray Kids)) 125 Part 7
"I Hope You're Happy" (Lee Sang-yi) 112 Part 8

Reception



Big Data Reception


During its airing, Hometown Cha-Cha-Cha managed to enter Top Ten in Content Power Index (CPI)[lower-alpha 1] powered by RACOI. It was first entered Top 10 (Rank 6th) in drama category in the 4th week of August (from 23rd to 29th).[78] In first and second week of September, the drama rank 3rd place drama category and 4th in overall category.[79] In third week of September, the drama rank 2nd place in drama category and 3rd in overall category. For four weeks in a row, from 4th week of September 2021 to 2nd week of October 2021, Hometown Cha-Cha-Cha was ranked 1st in drama category. For overall category, in 4th and 5th week of September the drama rank 2nd. After slight drop in 1st week of October to 4th place in overall category, the drama was back to 2nd rank in 2nd week of October.[80][81]

Hometown Cha-Cha-Cha also to enter Good Data Corporation[lower-alpha 2] Top 10 in TV topicality ranking in drama division from 3rd week of August 2021 to 2nd week of October 2021. Hometown Cha-Cha-Cha ranked 8th in popularity drama ranking on 3rd week of August 2021. In 4th week of August 2021, 1st week and 2nd week of September, the drama secured the third rank. It climbed to 2nd rank in 3rd week week of September, 2021. Hometown Cha-Cha-Chafinally, won the top spot in drama popularity in the 4th week of September and 1st week of October 2021. The main leads, Kim Seon-ho and Shin Min-a ranked 1st and 2nd in consecutive weeks from 3rd week of August 2021 to the 4th week of September. In the 5th week of September, Kim Seon-ho ranked 2nd and Shin Min-a 3rd. On the 1st and 2nd week of October 2021, Kim Seon-ho back to rank first in the 1st and 2nd week of October 2021. Meanwhile, Shin Min-a in the 1st week of October 2021, ranked 5th. She was back to rank 3rd in 2nd week of October 2021.[83]

Hometown Cha-Cha-Cha also enter top 20 of 'FUNdex'[lower-alpha 3] (rank 17th) which recorded 83.13 points out of 355 Korean dramas aired from 2018 to 2021. 'FUNdex' provides fun and box office predictions of content by integrating six data: the number of household viewers, the number of 2049 viewers, topicality, performer topicality, clip views, and media attention. Good Data Corporation data and public data provided by RACOI were also used.[85]


Commercial performance


Hometown Cha-Cha-Cha commercial success had impact to its production house commercial performance. The sales of Studio Dragon third quarter of 2021 were ₩64.9 billion, up 27.7% from the same period last year. The proportion of sales was 55.9%, an increase of 8.1% compared to the same period last year. GTist, who participated in the production company of the drama Hometown Cha-Cha-Cha, is considered to have made a full profit in 2021 (net profit of ₩2.1 billion). CJ ENM, parent company of GTist, Studio Dragon, and tvN recorded sales of ₩857.5 billion and operating profit of ₩87.8 billion on a consolidated basis in the third quarter of 2021. Compared to the third quarter of 2020, sales increased by 7.4% and operating profit by 23.6%. TV advertisements and content sales increased by 22.9% and 33.3%, respectively, compared to the same period in 2020. This was attributed to sales of major dramas including Hometown Cha-Cha-Cha.[86][87]

Popularity of the drama coined the term “Gaetcha Craze”. Properties featured in the drama saw an increase in sales. The wine that Yoon Hye-jin gifted to Hong Du-sik in episodes 5, got a rush of orders and was temporarily sold out.[88] The bag worn by Yoon Hye-jin also sold out.[89][90] Kim Haeng-sook’ poetry book, Portrait of Echo, gained renewed attention after one of the poem The Gatekeeper was featured in the drama. It has never been on the bestseller list since it was released in 2014, but thanks to Hometown Cha-Cha-Cha, it was rediscovered by the public after 7 years. It rose to the second bestseller list in the Kyobo Bookstore's poetry section in the first week of October.[91] It also entered the 3rd bestseller list in the Yes 24 Korean poetry category as of the second week of October. Korean translation book of Henry David Thoreau's Walden, which Hong Ban-jang read in episode 2,[92] was ranking 11th on the bestseller list in the Yes 24 essay category as of the second week of October. As a result of analyzing the book sales growth rate for one week before and after Walden and Portrait of Echo, starting with the exposure date of Hometown Cha-Cha-Cha, Yes24 showed high sales growth rates of 369% and 3,257%, respectively.[93]

The limited first editions (the writer's edition) of unedited scriptbook Hometown Cha-Cha-Cha 1 and Hometown Cha-Cha-Cha 2, which contain autographs and messages from actors Shin Min-ah and Kim Seon-ho, reached the top of the overall bestseller list within one day of pre-sale, and over 9,000 copies were booked on the day of publication alone and proved its popularity. As for the purchasing age of the script book, people in their 20s (36.8%) and 30s (32.4%) had the highest share, followed by people in their 40s (18.7%) and teenagers (7.4%). The male to female ratio was approximately 1:9.[61]


Tourism


There was also an increase in visitors at the various filming sites of Hometown Cha-Cha-Cha. It contributed to a positive economic effect to Pohang tourism.[94] The place in the drama quickly emerged as an essential course in Pohang tourism. It is said that the surrounding commercial district and the local economy have been revived thanks to the drama.[95]

Popularity of the drama also contributed to Yangju tourism. Featured in the 12th episode of Hometown Cha-Cha-Cha was Chang Ucchin Museum of Art, founded in 2014 by The Chang Ucchin Foundation in collaboration with the city of Yangju.[96] According to Yangju City, the unique structure of the white museum building and the harmony of the surrounding nature caught the viewers' attention, suggesting that more and more people are looking for information about the museum.[97]

On November 24th, 2021 Hometown Cha-Cha-Cha contents was released through LG U+ XR platform U+DIVe. Studio Dragon used its premium IP to present virtual reality (VR) contents in partnership with Korea Tourism Organization and LG U+. This project started with the goal of promoting Korea' beautiful tourist destinations with drama content as a medium. All content was filmed in VR, and tourist places with unique emotions, were filmed in 3D 180-degree high-definition video to double the vividness. Lee Sang-yi reprised his role as Ji PD and became virtual guide of Gongjin VR tour.[98]


Viewership



Television broadcast


Hometown Cha-Cha-Cha: South Korea viewers per episode (millions)
SeasonEpisode numberAverage
12345678910111213141516
11.6701.6242.1262.2322.4902.5932.3212.1062.3972.9782.4382.7762.4593.0132.6523.2372.444
Source: Audience measurement performed nationwide by Nielsen Korea[99]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[99][100][101]
Nationwide Seoul
1 August 28, 2021 6.821% (1st) 6.821% (1st)
2 August 29, 2021 6.666% (1st) 6.687% (1st)
3 September 4, 2021 8.733% (1st) 9.002% (1st)
4 September 5, 2021 8.742% (1st) 9.319% (1st)
5 September 11, 2021 9.996% (1st) 10.940% (1st)
6 September 12, 2021 10.270% (1st) 11.038% (1st)
7 September 18, 2021 9.102% (1st) 9.328% (1st)
8 September 19, 2021 8.145% (1st) 8.472% (1st)
9 September 25, 2021 9.067% (1st) 9.948% (1st)
10 September 26, 2021 11.397% (1st) 12.432% (1st)
11 October 2, 2021 9.299% (1st) 9.935% (1st)
12 October 3, 2021 10.723% (1st) 11.649% (1st)
13 October 9, 2021 9.171% (1st) 9.396% (1st)
14 October 10, 2021 11.643% (1st) 12.477% (1st)
15 October 16, 2021 10.347% (1st) 10.535% (1st)
16 October 17, 2021 12.665% (1st) 13.322% (1st)
Average 9.549% 10.081%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This series aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

Streaming television


Following its release on Netflix, Hometown Cha-Cha-Cha became one of the platform's most-watched non-English television shows. According to FlixPatrol, a website providing global rankings for shows on Netflix, the series placed number 8 on its global chart. It remained on Netflix's non-English popular television show list for 16 weeks, and reached the top 10 charts in more than 20 countries.[13][102]

It also remained on Netflix's Top 10 Chart for television shows for more than two months from its last episode.[103][104]


Accolades



Awards and nominations


Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination
Award ceremony Year Category Nominee Result Ref.
Asia Television Award 2022 Best Drama Series Hometown Cha-Cha-Cha Pending [105]
APAN Star Awards 2022 Top Excellence Award, Actress in a Miniseries Shin Min-a Won [106]
Popularity Star Award, Actress Nominated [107]
Asian Academy Creative Awards 2022 National Winner (Korea) – Best Direction (Fiction) Yoo Je-won Won [108]
Kim Soo-hyun Drama Art Hall
(Cheongju Cultural Industry Promotion Foundation)
2021 Serial Drama Category – Good Drama of the Year[lower-alpha 4] Hometown Cha-Cha-Cha Won [110]
Korea Communications Commission Broadcasting Awards 2022 Hallyu Excellence Award Won [111]
Mnet Asian Music Awards 2021 Best OST Choi Yu-ree — "Wish" Nominated [112]
Seoul International Drama Awards 2022 Outstanding Korean Actor Kim Seon-ho Won [113]

Listicles


Name of publisher, year listed, name of listicle, and placement
Publisher Year Listicle Placement Ref.
NME 2021 The 10 best Korean dramas of 2021 8th [114]
Variety The Best International TV Shows of 2021 6th [115]

Notes


  1. CPI Index is an index that identifies the behavior of viewers for 29 channels including terrestrial, general programming, and cable TV dramas, entertainment, music, and infotainment programs during prime time. Through the Broadcasting Contents Value Information Analysis System (RACOI) of the Korea Communications Commission, program-related viewer data (number of video views, posts, and comments) is collected on a weekly basis and converted into standard scores based on 200 points to calculate the average.[77]
  2. Good Data Corporation (굿데이터코퍼레이션은) is an online public opinion analysis service. It analyzes online information and public opinion by field. Provides TV topical broadcasting program, online topic ranking, and quality evaluation of performers and marketing effect analysis. TV topicality survey target dramas that were being aired or scheduled to be broadcast. Unlike the audience rating, which measures only the viewing time for the broadcast time, TV topicality is to diagnose the evaluation by examining, indexing, and analyzing the netizens' reactions that appeared in online news, blogs, communities, Twitter, and videos for one week after each program was broadcast.[82]
  3. FUNdex is abbreviation from fun index, the online public opinion analysis published by agency Makenew (메이크뉴), research project of Good Data Corporation. It calculates the score of drama fun for the first time in Korea. The study included 355 dramas broadcast on terrestrial, general and cable channels from 2018 to 2021, but daily dramas and short dramas were excluded from the survey.[84]
  4. The drama's original network, director, writer and main actors were also recognized in the certificate.[109]

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На других языках


- [en] Hometown Cha-Cha-Cha

[ru] Приморская деревня Ча-ча-ча

«Приморская деревня Ча-ча-ча» или «Ча-ча-ча в прибрежном городе» (англ. Hometown Cha-Cha-Cha, кор. 갯마을 차차차, RR) — южнокорейский телесериал 2021 года, в главных ролях Шин Мин А, Ким Сон Хо и Ли Сан И. Премьера с 28 августа 2021 года на канале tvN.



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