"Keep It Burnin" (stylized in all caps) is a song by American rapper Future featuring fellow American rapper Kanye West. It was first released on April 29, 2022, from Future's ninth studio album I Never Liked You, with an accompanying music video. It was sent to Italian contemporary hit radio on May 6, 2022, as the third official single from the album.[1]
"Keep It Burnin" | ||||
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Single by Future featuring Kanye West | ||||
from the album I Never Liked You | ||||
Released | May 6, 2022 | |||
Recorded | January 2022 – April 2022 | |||
Genre | Trap | |||
Length | 3:27 | |||
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Songwriter(s) |
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Producer(s) |
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Future singles chronology | ||||
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Kanye West singles chronology | ||||
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Music video | ||||
"Keep It Burnin" on YouTube | ||||
The song was originally recorded for Kanye West's album Donda 2. An early version with unfinished vocals appeared on an early version of the album from West's $200 Stem Player, but was removed shortly after.[2] This version notably contains an interpolation of "Burning Down the House" by new wave band Talking Heads.[3]
The song features a "progressive" trap production,[4] over which the two artists reflect on where they each came from.[5] Kanye West addresses his divorce from Kim Kardashian, first referencing buying a house next to hers ("I'ma buy a home next to your home if I miss you"). He also makes references to Kardashian's lack of support for his 2020 presidential campaign, as well as his plan to run for president again in 2024: "Rubbin' on your ass but your mouth is the issue / When you run for '24, I bet your spouse gon' be with you".[2][6][7] Meanwhile, Future raps about his journey to fame and his past ("Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes and pimps").[5]
The official music video was directed by Rick Nyce. In it, Future and Kanye West are seen under a circular spotlight in a warehouse, surrounded by darkness, through bird's-eye view.[2][5][6] Both are dressed in all black, while Future wears a hood and sunglasses and West's face is covered with a black mask.[2][8][9] They rap and show some dance moves while surrounded by their crews.[10][11]
Chart (2022) | Peak position |
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Canada (Canadian Hot 100)[12] | 33 |
Global 200 (Billboard)[13] | 26 |
US Billboard Hot 100[14] | 15 |
US Hot R&B/Hip-Hop Songs (Billboard)[15] | 10 |
Region | Date | Format | Label | Ref. |
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Italy | May 6, 2022 | Contemporary hit radio |
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[1] |