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"Little Dark Age" is a song by American rock band MGMT. It was released as the lead single from their fourth studio album, Little Dark Age, on October 17, 2017, through Columbia Records. In an interview with Newsweek, Andrew VanWyngarden, the lead vocalist, guitar player and songwriter for the band stated that 80's Soviet synth-pop was influential to the song.[3]

"Little Dark Age"
Single by MGMT
from the album Little Dark Age
ReleasedOctober 17, 2017
Genre
Length4:59
LabelColumbia
Composer(s)
Lyricist(s)Andrew VanWyngarden
Producer(s)
MGMT singles chronology
"Cool Song No. 2"
(2013)		 "Little Dark Age"
(2017)		 "When You Die"
(2017)

Release


Leading up to the song's release, the band made several posts on their social media hyping up the album and then upcoming single. On October 12, 2017, the band posted a video clip of the beginning instrumental of the song to their social media with the caption "#LittleDarkAge". "Little Dark Age" was released as a digital single on October 17 through Columbia Records. The song was released with an accompanying music video.[2][4]


Artwork


The cover art for the single is taken directly from a work of Japanese manga artist Suehiro Maruo.[5] In the text-bubble, the character states the following: "Oh, OK. It's bad to ask for something without offering something in return. So I will show you some magic. No tricks here. I call this 'Discovery of Africa.'"[6]


Critical reception


Little Dark Age received generally positive reviews from critics. Writing for Spin, Jeremy Gordon called the song "grim and playful". He said the song and video were "dark, but only a little, and the vibe feels appropriate for where they are now—older, and without office jobs, but recognizant of what's still gone wrong."[4] In late 2020, it experienced a resurgence in popularity due to a viral TikTok trend where hundreds of thousands utilized the song.[7][8][9]


Music video


The music video for "Little Dark Age", directed by David MacNutt and Nathaniel Axel, premiered on October 17, 2017.[10] The video was considered out of character and surprisingly gothic for the band. Jeremy Gordon of Spin called the video "Dada-esque".[4] As of August 2022, the video has been viewed over 87 million times through the band's official Vevo account on YouTube.[11]


Credits



Charts


Chart (2017) Peak
position
Mexico Ingles Airplay (Billboard)[12] 37
US Alternative Digital Songs (Billboard)[13] 23
US Hot Rock & Alternative Songs (Billboard)[14] 32
Chart (2021) Peak
position
Lithuania (AGATA)[15] 85

Certifications


Region CertificationCertified units/sales
United Kingdom (BPI)[16] Silver 200,000

Sales+streaming figures based on certification alone.


References


  1. Witmer, Phil (October 17, 2017). "MGMT Return as True Goths for Spooky Synth-Banger "Little Dark Age"". Noisey. Archived from the original on October 20, 2017. Retrieved October 19, 2017.
  2. Lozano, Kevin (October 17, 2017). "MGMT – "Little Dark Age"". Pitchfork. Archived from the original on October 17, 2017. Retrieved October 19, 2017.
  3. Schonfeld, Zach (2018-02-15). "MGMT on 'Little Dark Age,' political dread and the joys of Soviet-era synth-pop". Newsweek. Retrieved 2022-05-01.
  4. Gordon, Jeremy (October 17, 2017). "MGMT's Comeback Single Little Dark Age" Is Grim And Playful". Spin. Archived from the original on October 20, 2017. Retrieved October 19, 2017.
  5. "LDA Artwork Source • r/mgmt". Reddit. 21 October 2017. Archived from the original on 28 October 2021. Retrieved 3 December 2017.
  6. "Archived copy". Archived from the original on 2017-10-25. Retrieved 2017-12-03.{{cite web}}: CS1 maint: archived copy as title (link)
  7. Gnewikow, Tara (2020-10-30). "REVIEW: 10 Songs for your Halloween playlist that aren't 'Monster Mash'". The State Hornet. Archived from the original on 2020-11-01. Retrieved 2020-11-01.
  8. little dark age by MGMT | Popular songs on TikTok, 2020-09-02, archived from the original on 2021-10-28, retrieved 2020-11-01
  9. Cohen, Jonathan (March 10, 2022). "How MGMT's 'Little Dark Age' Became An Unstoppable TikTok Meme". Spin. Retrieved March 31, 2022.
  10. Blais-Billie, Braudie (October 17, 2017). "Watch MGMT's Video for New Song "Little Dark Age"". Pitchfork. Archived from the original on October 18, 2017. Retrieved February 18, 2019.
  11. "MGMT – Little Dark Age (Video)". MGMT. 2017-10-17. Archived from the original on 2017-10-17. Retrieved 2020-10-19 – via YouTube.
  12. "MGMT Chart History (Mexico Ingles Airplay)". Billboard. Archived from the original on February 19, 2019. Retrieved February 18, 2019.
  13. "MGMT Chart History (Alternative Digital Song Sales)". Billboard. Archived from the original on February 19, 2019. Retrieved February 18, 2019.
  14. "MGMT Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved February 18, 2019.
  15. "2021 44-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. November 5, 2021. Retrieved November 5, 2021.
  16. "British single certifications – MGMT – Little Dark Age". British Phonographic Industry. Retrieved March 18, 2022.

На других языках

- [en] Little Dark Age (song)

[ru] Little Dark Age (песня)

«Little Dark Age» (с англ. — «Маленький тёмный век») — песня американской инди-рок группы MGMT, выпущенная в виде сингла с одноимённого альбома 17 октября 2017 года на звукозаписывающем лейбле Columbia Records.


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