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"Mmmh" is a song recorded by South Korean singer Kai. It was released on November 30, 2020, as the lead single of his debut extended play, Kai.[1] The song was written and composed by Keelah Jacobsen, Cameron Jai, JUNNY and Jane. Musically, "Mmmh" was described as a R&B pop song with a simple yet addictive melody on a minimalist track.

"Mmmh"
Single by Kai
from the EP Kai
LanguageKorean
ReleasedNovember 30, 2020 (2020-11-30)
Recorded2020
StudioSM Studios, Seoul, South Korea
Genre
  • R&B
  • Pop rock
Length3:12
Label
  • SM
  • Dreamus
Composer(s)
  • Keelah Jacobsen
  • Cameron Jai
  • JUNNY
  • Jane
Lyricist(s)
  • Jane
  • JUNNY
Producer(s)
  • Keelah Jacobsen
  • Alawn
Kai singles chronology
"Mmmh"
(2020)		 "Peaches"
(2021)
Music video
"Mmmh" on YouTube
MMMH Single Cover
MMMH Single Cover

Upon release, "Mmmh" received generally positive reviews from music critics. Commercially, the song debuted at number 26 on the Gaon Digital Chart and charted at number 15 on the US World Digital Song Sales chart. An accompanying dystopian sci-fi themed music video for the song was released in conjunction with the release of the song. Kai promoted the song with televised live performances on various South Korean music programs including Music Bank, Show! Music Core and Inkigayo.


Background and release


On November 30, Kai made his official debut as a solo artist with the extended play Kai,[2] which went onto debut at number three on South Korea's Gaon Album Chart. "Mmmh" was released on November 30 for digital download and streaming in various countries by SM Entertainment, as the lead single of Kai.[1]


Composition


"Mmmh" was described as a R&B pop song with a simple yet addictive melody on a minimalist track.[1] In terms of musical notation, the song is composed in the key of G# minor, with a tempo of 137 beats per minute and is three minutes and twelve seconds long.[3] It is also described to be a charming, straight-forward love song.[4] The lyrics confidently portray the attraction one feels to someone one has met for the first time.[5]


Music video and promotion


An accompanying music video for "Mmmh" was uploaded to SM Entertainment's official YouTube channel, six hours ahead with the single's release.[6] It was preceded by a teaser released on the same platform on November 26. The video features the singer's looking upon the city from the edge of a rooftop with striking looks featuring an ombré mullet and colorful garments as he dances to the sensual track. The visuals end with the singer standing on top of a building with a neon-lit city serving as the background.[1]

Before the official release, Kai held an online press conference with Baekhyun as his MC, where he talked about the song for the first time for the media.[7] An hour before the release, he held a live broadcast through Naver's V Live app, where he talked about the album, songs and production process.[8] Kai performed "Mmmh" for the first time on Naver Now Party B.[9]


Commercial performance


"Mmmh" debuted at number 26 on the Gaon Digital chart issue dated November 29 to December 5, 2020.[10] The song also debuted at number one on the component Download Chart.[11] Additionally, the song charted at number 23 on the US Billboard World Digital Song Sales chart.[12]


Credits and personnel


Credits adapted from Spotify.[13]


Charts



Weekly


Chart (2020) Peak
position
South Korea (Gaon)[10] 26
South Korea (K-pop Hot 100)[14] 92
US World Digital Songs (Billboard)[12] 15

Monthly


Chart (2020) Peak
position
South Korea (Gaon)[15] 172

Release history


Region Date Format Label
South Korea November 30, 2020
  • Digital download
  • streaming
  • SM Entertainment
  • Dreamus
Various SM Entertainment

References


  1. Sharma, Dishya (30 November 2020). "Mmmh MV: EXO member Kai raises the temperatures with his solo debut song; Watch". Pinkvilla. Retrieved 22 September 2022.
  2. Tan, Vanessa (30 November 2020). "EXO's Kai drops first solo mini album, KAI (开) – listen". Bandwagon Asia. Retrieved 22 September 2022.
  3. "Key, tempo of Mmmh by Kai | Musicstax". musicstax.com. Retrieved 22 September 2022.
  4. "KAI's 1st solo album title track '음 (Mmmh)'..." twitter.com. EXO. 19 November 2020. Retrieved 22 September 2022.
  5. Lee, Seung-hoon (30 November 2020). ""오늘은 KAI DAY"..엑소 카이, '음' 뮤비 선공개→V라이브∙무대 최초 공개 [공식]" (in Korean). OSEN. Retrieved 23 September 2022.
  6. KAI 카이 '음 (Mmmh)' MV. SM Entertainment. 30 November 2020. Retrieved 23 September 2022 – via YouTube.
  7. Son, Hwa-shin (30 November 2020). "엑소 카이, 데뷔 8년 만에 솔로 데뷔... "레벨업 할 것"" (in Korean). 오마이뉴스. Retrieved 25 September 2022.
  8. Kim, Na-yeon (23 November 2020). "엑소 카이, 30일 첫 미니앨범 발매 기념 브이라이브 출격...솔로 데뷔 카운트다운" (in Korean). Single List. Retrieved 25 September 2022.
  9. 카이가 PARTY B에 초대합니다💌ㅣNOW.. SM Entertainment. 1 December 2020. Retrieved 25 September 2022 – via YouTube.
  10. "Digital Chart – Week 49 of 2020". circlechart.kr (in Korean). Retrieved 23 September 2022.
  11. "Download Chart – Week 49 of 2020". circlechart.kr. Retrieved 23 September 2022.
  12. "Billboard World Digital Song Sales". Billboard. 12 December 2020. Retrieved 23 September 2022.
  13. "Mmmh". spotify. 30 November 2020. Retrieved 20 October 2022.
  14. "Billboard Korea K-pop 100". Billboard. 12 December 2020. Retrieved 23 September 2022.
  15. "Gaon Digital Chart – December 2020". circlechart.kr. Retrieved 23 September 2022.


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