"Sneakers" is a song recorded by South Korean girl group Itzy for their fifth extended play Checkmate. An English version was also included in the EP. The electro-pop track was written and produced by Didrik Thott, Jessica Pierpoint, Sebastian Thott[sv], Friday, and Ogi (Galactika), which tells the listeners to run farther together to the moment you feel most free, wearing the sneakers that make you feel good. Accompanied by a luxurious-themed music video, it was released as the lead single on July 15, 2022, by JYP Entertainment and Republic Records.[2]
On June 2, 2022, JYP Entertainment announced that Itzy would be releasing their fifth Korean extended play titled Checkmate on July 15, after nearly nine months since their last release Crazy in Love with "Sneakers" announced as the lead single.[3] On June 13, the group teaser photo was released.[4] On July 11, a highlight medley teaser video was released.[5] On July 12, the music video teaser was released.[6] The song along with the music video was released on July 15.[7]
Composition
The song was written by Friday (Galactika), OGI (Galactika), Didrik Thott and Jessica Pierpoint and composed by Didrik Thott, Jessica Pierpoint and Sebastian Thott and arranged by Sebastian Thott. The English version was written by Friday (Galactika), OGI (Galactika), Didrik Thott and Jessica Pierpoint and Sophia Pae.[1]Rolling Stone India wrote that "Itzy's "Sneakers" undoubtedly serves as an additional chapter in the group’s growing discography, which shares stories of living life without being force-fitted into a mold".[1] "Sneakers" is written in both English and Korean and is composed in the key of G major, with a tempo of 120 beats per minute.[8]
Music video
Background
A still of Itzy in a castle, from the music video for "Sneakers".
On 12 July, a 20-second teaser clip was released. Again on 13 July, a 15-second teaser clip was also released. Both clips reached more than 7 million views before the release.[6][9] The accompanying music video was released on JYP Entertainment's YouTube channel on July 15, 2022 coinciding the album's release.[7]
Synopsis and reception
The music video is produced by SL8 Visual Lab and it was directed by 725.[10] The music video opens with Yeji wearing an extravagant gown walking in a hallway with framed pictures of purple sneakers. The next scene shows the quintet decked out in jewels, dancing and singing in a luxurious palace with a grand surrounding of thrones, statues, chandeliers and most notably a structure of a sneaker made using marble. The scene shifts to a military control center where they are assuming command. Later in the clip, the girl group showcase their fierce choreography on an outer space sneaker store. And in signature Itzy fashion, the music video ends with the group strutting their iconic 'crown' pose. Writer Gladys Yeo from NME reviewed the music video as playful.[11]
Promotion
Prior to the album's release, on July 15, 2022, Itzy held a live event in collaboration with Mnet called "Itzy Comeback Special CHECKMATE" to introduce the album and communicate with their fans.[12] Following the release of the album, the group performed "Sneakers" on July 15 at KBS2's Music Bank.[13] Followed by a performance on the popular American music program "MTV Fresh Out Live" on the morning of the 16th, they also promoted on MBC's Show! Music Core, SBS's Inkigayo on the 17th of July, they also performed on The Late Show with Stephen Colbert on July 22 for the talk show's "#LateShowMeMusic" series to promote the song.[14]
Hana, Ahn (June 2, 2022). "있지 컴백, 7월 15일 새 앨범 'CHECKMATE' 발매"[ITZY comeback, release new album 'CHECKMATE' on July 15th]. MBN (in Korean). Archived from the original on July 15, 2022. Retrieved July 15, 2022– via Naver.
Soomin, Song (July 11, 2022). "있지 'CHECKMATE' 스포일러 영상…"팬심 사로잡을 힙한 에너지""[ITZY 'CHECKMATE' spoiler video... “Hip energy that will capture the hearts of fans”]. Dispatch (in Korean). Archived from the original on July 15, 2022. Retrieved July 15, 2022– via Naver.
Seo-hyun, Park (July 12, 2022). "'컴백 D-3' 있지 'SNEAKERS' MV 티저..웅장 세트+스타일링 '압도'"['Comeback D-3' ITZY 'SNEAKERS' MV teaser... Magnificent set + styling 'Overwhelming']. Herald Pop (in Korean). Archived from the original on July 15, 2022. Retrieved July 15, 2022– via Naver.
Ji-hye, Kim (July 15, 2022). "[팝's신곡]"원래 두려운 게 없어 난"..ITZY, '스니커즈' 신고 당당한 발걸음"[[Pop's new song] "I'm not afraid of anything", ITZY's SNEAKER Released]. Herald Pop (in Korean). Archived from the original on July 15, 2022. Retrieved July 15, 2022– via Naver.
Checkmate (photobook). Itzy. South Korea: JYP Entertainment, Dreamus Company. 2022. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
Seo-yeon, Park (July 11, 2022). "ITZY, 15일 컴백 스페셜 '체크메이트' 출연..신곡 '도미노' 무대 공개"[ITZY to appear on comeback special 'Checkmate' on the 15th.. New song 'Domino' stage released]. Herald Pop (in Korean). Archived from the original on July 15, 2022. Retrieved July 15, 2022– via Naver.
Jimin, Kyung (July 15, 2022). "'뮤직뱅크' 엔하이픈, 1위 3관왕..ITZY·SF9 컴백+초봄 유닛 데뷔 [종합]"['Music Bank' ENHYPEN, 1st place 3 crowns..ITZY·SF9 comeback + early spring unit debut [Comprehensive]]. Osen (in Korean). Archived from the original on July 15, 2022. Retrieved July 15, 2022– via Naver.
Jimin, Kyung (August 15, 2022). "ITZY, 'SNEAKERS' 활동 종료 후에도 롱런 인기..음방 1위 추가"[ITZY, long-run popularity even after 'SNEAKERS' activities ended.. Addition of No.1]. Osen (in Korean). Retrieved August 15, 2022– via Naver.
Lee, Deok-haeng (August 11, 2022). "'엠카' ITZY, 'SNEAKERS'로 뉴진스 누르고 1위 [★밤TView]"['MCD' ITZY, beat New Jeans with 'SNEAKERS' to take 1st place [★Night TView]]. Star News (in Korean). Retrieved August 11, 2022– via Naver.
Kim, Hye-mi (July 21, 2022). 있지(ITZY) ‘스니커즈’, SF9 제치고 ‘뮤직뱅크’ 1위...압도적 점수 차이[ITZY’s ‘Sneakers’ beats SF9 to take first place on ‘Music Bank’...Overwhelming score difference]. News Inside (in Korean). Retrieved July 21, 2022.{{cite web}}: CS1 maint: url-status (link)
"Checkmate – Itzy". Dreamus. JYP Entertainment. Archived from the original on July 15, 2022. Retrieved July 15, 2022– via Melon.
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