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"Snowman" is a song by Australian singer-songwriter Sia. It was released on November 9, 2017, as the first and only promotional single from Sia's eighth studio album, Everyday Is Christmas. A music video made via claymation was released on October 30, 2020.

"Snowman"
Slowed Down & Snowed In remix artwork
Promotional single by Sia
from the album Everyday Is Christmas
Released9 November 2017
GenreHoliday[1]
Length2:45
Label
  • Monkey Puzzle
  • Atlantic
Songwriter(s)
Producer(s)Greg Kurstin
Music video
"Snowman" on YouTube

"Snowman" earned positive reviews from critics, some of whom deemed it the highlight single from Everyday Is Christmas. The song experienced a popularity surge in November 2020 on TikTok,[2] which led to the release of the "Slowed Down & Snowed In" remix in the following month.

In 2020, Brandon Funston of The Athletic listed "Snowman" as the 85th best Christmas song of all-time.[3]


Composition


The song's co-writer Greg Kurstin in 2017
The song's co-writer Greg Kurstin in 2017

"Snowman" was written by Sia and frequent collaborator Greg Kurstin. Written in the key of D♭ major, Sia's vocals span from F3 to G♭5.[4] Production on the track was handled solely by Kurstin.[5] The song is a midtempo, 60's-inspired,[6] piano-driven, crisp, swaying ballad[7] over which Sia's vocals, described as "calm but energetic" by mxdwn, tell a snowman not to cry as he will melt.[8][9] The track runs for a length of 2 minutes and 45 seconds.[10]


Release


"Snowman" was announced on Sia's social media accounts on 7 November 2017, and was released for digital download and streaming on 9 November 2017 as a promotional single from Everyday Is Christmas.[11][12] Sia performed "Snowman" on The Ellen DeGeneres Show,[13] and on the finale of the fifteenth season of American reality TV series The Voice.[14]

In December 2020, a challenge based around the song on video-sharing app TikTok saw a massive rise in popularity, becoming a trend. The challenge sees TikTok users attempt to sing a portion of the song, lasting forty seconds, in one breath.[2] Sia subsequently released a 'Snowed In & Slowed Down Remix' of the track, which was later featured on the "Snowman Deluxe Edition" of the Everyday is Christmas album on November 5, 2021.[15]


Reception


Slant Magazine described the song as a "clever ode to fleeting romance".[16] Slate named it the best song on Everyday Is Christmas, noting it "[takes] something we associate with winter and [applies] it to a universal theme."[17] In 2020, Brandon Funston of The Athletic listed "Snowman" as the 85th best Christmas song of all-time.[3]

NME commented that the TikTok remix version of the song "opts for a breezier tempo than the original, with Sia changing the song’s key midway through for extra effect."[15]


Commercial performance


Upon its initial release in 2017, "Snowman" debuted and peaked at number 3 on the Billboard Holiday Digital Songs Sales chart dated 2 December 2017.[18] Following its rise in popularity in 2020, the track reached the top 50 in Australia,[19] Canada,[20] France[21] and Germany,[22] among others. It also peaked at number 25 on the Billboard Global 200,[23] and reached number 1 on the Finnish Singles Chart,[24] becoming Sia's first chart-topping hit in the country.[25]


Music video


On 30 October 2020, the claymation music video for "Snowman", directed by Lior Molcho, premiered on YouTube.[26]


Credits and personnel


Credits adapted from Tidal.[5]


Charts



Certifications


Region CertificationCertified units/sales
Denmark (IFPI Danmark)[50] Gold 45,000
France (SNEP)[51] Platinum 200,000
Italy (FIMI)[52] Gold 35,000
New Zealand (RMNZ)[53] Gold 15,000
Poland (ZPAV)[54] Platinum 50,000
Portugal (AFP)[55] Gold 5,000
Spain (PROMUSICAE)[56] Gold 20,000
United Kingdom (BPI)[57] Gold 400,000
United States (RIAA)[58] Platinum 1,000,000

Sales+streaming figures based on certification alone.


Release history


Release history for "Snowman"
Region Date Format Version Label(s) Ref.
Various 9 November 2017
  • Digital download
  • streaming
 Original
  • Monkey Puzzle
  • Atlantic
 [59]
9 December 2020 Video streaming Snowed In & Slowed Down TikTok Remix [60][15]
29 October 2021
  • Digital download
  • streaming
 [61]

References


  1. "Sia – Snowman".
  2. Fowler, Kate (14 December 2020). "TikTok: What is the Snowman Challenge? Sia's Christmas song is the latest trend!". HITC. Archived from the original on 14 December 2020. Retrieved 15 December 2020.
  3. Staff, The Athletic Fantasy Sports. "Top 100 Christmas songs ranked: Ray Charles ... at No. 1?". The Athletic. Archived from the original on 5 February 2021. Retrieved 31 January 2021.
  4. Furler, Sia; Kurstin, Greg. "Snowman - Digital Sheet Music". MusicNotes. Archived from the original on 6 February 2021. Retrieved 6 February 2021.
  5. "Credits, Everyday Is Christmas by Sia | TIDAL". Archived from the original on 30 March 2021.
  6. "Thank God Sia is doing Christmas music her way". The FADER. Archived from the original on 23 November 2020. Retrieved 31 January 2021.
  7. Leight, Elias (21 December 2020). "All They Want for Christmas Is a TikTok Hit". Rolling Stone. Archived from the original on 26 December 2020. Retrieved 27 December 2020.
  8. "The quality of Sia's Christmas album would leave Stephens shaken". The Irish Times. Archived from the original on 17 November 2017. Retrieved 15 December 2020.
  9. "Listen to Sia's Ballad 'Snowman' from Forthcoming Holiday Album". Archived from the original on 30 March 2021.
  10. Everyday Is Christmas (Deluxe Edition), archived from the original on 30 November 2020, retrieved 15 December 2020
  11. @sia (8 November 2017). "The Christmas goodies continue, "Snowman" from Everyday Is Christmas will be out Thursday worldwide. - Team Sia" (Tweet). Retrieved 17 December 2020 – via Twitter.
  12. @sia (9 November 2017). "Move over Frosty ⛄ "Snowman" is here! Stream & download it now: fanlink.to/snowman - Team Sia" (Tweet). Retrieved 17 December 2020 – via Twitter.
  13. "Sia Unwraps a Special Holiday Performance of 'Snowman' | The Ellen Show on YouTube". YouTube.
  14. ""Don't miss Sia performing "Snowman"... | Sia on Twitter".
  15. "Listen to Sia's remix of her 2018 track, 'Snowman'". NME. Archived from the original on 10 December 2020. Retrieved 27 December 2020.
  16. Camp, Alexa. "Review: Sia, Everyday Is Christmas". Slant Magazine. Archived from the original on 23 January 2021. Retrieved 15 December 2020.
  17. Martinelli, Marissa (21 November 2017). "All the Songs on Sia's New Christmas Album, Ranked". Slate. Archived from the original on 22 May 2019. Retrieved 15 December 2020.
  18. "Holiday Digital Song Sales Chart". Billboard. Archived from the original on 25 September 2020. Retrieved 31 January 2021.
  19. "ARIA Top 50 Singles Chart". Australian Recording Industry Association. 3 January 2022. Retrieved 31 December 2021.
  20. "Sia Chart History (Canadian Hot 100)". Billboard. Retrieved 29 December 2020.
  21. "Top Albums". SNEP (in French). Archived from the original on 2 February 2020. Retrieved 12 January 2021.
  22. "Sia – Snowman" (in German). GfK Entertainment charts. Retrieved 23 December 2021.
  23. "Sia Chart History (Global 200)". Billboard. Retrieved 29 December 2020.
  24. "Sia: Snowman" (in Finnish). Musiikkituottajat. Retrieved 28 December 2020.
  25. "Suomen Virallinen Lista". Musiikkituottajat (in Finnish). Archived from the original on 26 May 2020. Retrieved 31 January 2021.
  26. "Sia - Snowman [Official Video] - YouTube". Archived from the original on 15 December 2020. Retrieved 15 December 2020 – via YouTube.
  27. "Sia – Snowman" (in German). Ö3 Austria Top 40. Retrieved 4 January 2022.
  28. "Sia – Snowman" (in French). Ultratip. Retrieved 17 November 2020.
  29. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 202052,53 into search. Retrieved 4 January 2021.
  30. "Track Top-40 Uge 51, 2021". Hitlisten. Retrieved 29 December 2021.
  31. "Top Singles (Week 52, 2021)". SNEP. Retrieved 3 January 2022.
  32. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 30 December 2021.
  33. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved 6 January 2022.
  34. "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved 24 December 2021.
  35. "Top Singoli – Classifica settimanale WK 52" (in Italian). Federazione Industria Musicale Italiana. Retrieved 1 January 2022.
  36. "2021 51-os savaitės klausomiausi (TOP 100)" (in Lithuanian). AGATA. 24 December 2021. Retrieved 24 December 2021.
  37. "Sia – Snowman" (in Dutch). Single Top 100. Retrieved 1 January 2021.
  38. "NZ Top 40 Singles Chart". Recorded Music NZ. 3 January 2022. Retrieved 1 January 2022.
  39. "VG-lista – Topp 20 Single 2021-49". VG-lista. Retrieved 11 December 2021.
  40. "Sia – Snowman". AFP Top 100 Singles. Retrieved 10 January 2022.
  41. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 202052,53 into search. Retrieved 4 January 2021.
  42. "2018년 52주차 Digital Chart" (in Korean). Gaon. Archived from the original on 3 January 2020. Retrieved 24 December 2020.
  43. "Top 100 Canciones – Semana 51: del 24.12.2021 al 30.12.2021". Productores de Música de España. Retrieved 9 January 2022.
  44. "Veckolista Singlar, vecka 52" (in Swedish). Sverigetopplistan. Retrieved 3 January 2022.
  45. "Sia – Snowman". Swiss Singles Chart. Retrieved 26 December 2021.
  46. "Official Singles Chart Top 100". Official Charts Company. Retrieved 31 December 2021.
  47. "Sia Chart History: Holiday Digital Songs". Billboard. Archived from the original on 15 November 2020. Retrieved 15 December 2020.
  48. "Stream Top 100 - darabszám alapján - 2021" (in Hungarian). Mahasz. Retrieved 1 February 2022.
  49. 2021년 Digital Chart [2021 Digital Chart] (in Korean). Gaon Music Chart. Retrieved 8 January 2022.
  50. "Danish single certifications – Sia – Snowman". IFPI Danmark. Retrieved 19 July 2021.
  51. "French single certifications – Sia – Snowman" (in French). Syndicat National de l'Édition Phonographique. Retrieved 10 November 2022.
  52. "Italian single certifications – Sia – Snowman" (in Italian). Federazione Industria Musicale Italiana. Retrieved 19 July 2021.
  53. "New Zealand single certifications – Sia – Snowman". Recorded Music NZ. Retrieved 1 January 2022.
  54. "Wyróżnienia – Platynowe płyty CD - Archiwum - Przyznane w 2021 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved 6 October 2021.
  55. "Portuguese single certifications – Sia – Snowman" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved 23 May 2022.
  56. "Spanish single certifications – Sia – Snowman". El portal de Música. Productores de Música de España. Retrieved 30 December 2021.
  57. "British single certifications – Sia – Snowman". British Phonographic Industry. Retrieved 11 November 2022.
  58. "American single certifications – Sia – Snowman". Recording Industry Association of America. Retrieved 28 October 2022.
  59. "Snowman". Archived from the original on 16 March 2021. Retrieved 15 December 2020 – via Spotify.
  60. "Sia – Snowman (Snowed In & Slowed Down TikTok Remix)". Archived from the original on 20 December 2020. Retrieved 15 December 2020 – via YouTube.
  61. Sia. "Snowman (Slowed Down & Snowed In Remix) - Single". Apple Music (US). Retrieved 29 October 2021.


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