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"This Strange Effect" is a song written by Ray Davies of The Kinks, and released first by Dave Berry in July 1965.[1] The single was released in the United States in September 1965. It reached No.1 in the Netherlands,[1] but peaked at No.37 on the UK Singles Chart.[2]

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"This Strange Effect"
Single by Dave Berry
B-side	"Now"
Released	2 July 1965
Recorded	June 1965
Studio	Decca Studios, West Hampstead, London
Genre	Pop
Length	2:28
Label	Decca F12188 (UK) London 45-9781 (USA)
Songwriter(s)	Ray Davies
Producer(s)	Mike Smith
Dave Berry singles chronology
"Little Things" (1965) "This Strange Effect" (1965) "I'm Gonna Take You There" (1965)

A studio recording was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on BBC Sessions 1964-1977.[1]

Bill Wyman covered the track for his 1992 album Stuff.[3] This version can also be found on A Stone Alone: The Solo Anthology 1974-2002.[4]

"This Strange Effect"
Single by Hooverphonic
from the album Blue Wonder Power Milk
B-side	"Various remixes"
Released	1998
Genre	Trip hop
Length	3:55
Label	Columbia
Songwriter(s)	Ray Davies
Producer(s)	Hooverphonic, Mark Plati
Hooverphonic singles chronology
"Eden" (1998) "This Strange Effect" (1998) "Lung" (1998)

Belgian band, Hooverphonic, covered the song in 1998 for their album, Blue Wonder Power Milk.[1] Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the Motorola SLVR.

Another cover was recorded in 2006 by Finnish band The Others, aka 22PP, for their album Monochromeset.

A version of the song also appears on the 1999 Thievery Corporation compilation album, Abductions and Reconstructions.[5]

Squeeze covered the song on the deluxe edition of their 2015 album, Cradle to the Grave.[6]

In 2009, Northern Irish pop punk/new wave band, The Undertones covered "This Strange Effect" for Onder Invloed, a project by Dutch journalist Matthijs van der Ven, which showcases various musicians from all over the world covering their favourite songs.^{[citation needed]}

Steve Wynn also covered the track.[1]

In 2017, Apple began running television advertising for the iPhone featuring the cover version of this song performed by The Shacks.

A cover version performed by Unloved appeared in the third series of Killing Eve.[7]

References

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