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Beatcats (ビートキャッツ, Bītokyattsu) are a Japanese character franchise created as a joint venture between Sanrio and Sega Toys. Currently the third collaborative effort after Jewelpet and Rilu Rilu Fairilu, it is the first Sanrio franchise released as a musical group.[1] The characters in Beatcats consist of Mia, Chelsea, Rico, Layla, and Emma. As a musical group, Beatcats are signed under the Japanese recording label Pony Canyon and marketed as a virtual band.

Beatcats
Also known as
  • Beatcat Girls
OriginJapan
Genres
  • J-pop
Years active2020 (2020)–present
LabelsPony Canyon
Members
  • Mia
  • Chelsea
  • Rico
  • Layla
  • Emma
Websitewww.segatoys.co.jp/beatcats/

History


Beatcats was created by both Sanrio and Sega Toys as their third collaborative effort. Unlike its previous collaborations, which are meant to develop into their own Animated series and Manga, the franchise more dabbles into the music scene and made the characters a 5-piece Virtual Idol Unit.[2] The aim for the new franchise is to appeal towards both the elementary and junior high school demographic, with "fashionable, cute and cool" appeal and "energetic dance and songs to encourage the feelings of excitement, love and friendship."[3]

Sega Toys and Sanrio worked together alongside music company Pony Canyon for the band's songs and vocals. The company aims to release both songs and dance videos related to the group through social media, in hopes to resonate with the teen demographic and to build a world and lore around the group.[2] Also, Sega Toys announced they will develop a smartphone game app for various mobile platform as well as release a variety of products and merchandise revolving around the group.[1]

The group formally debuted on October 8, 2020 alongside their debut digital single which is streaming on several licensed music streaming sites including Apple Music, Spotify, and Amazon Music.[2]


Members



Discography



Singles


Title Peak Oricon position Notes
Beatcats[4]
  • Release date: October 8, 2020
 N/A First Digital-only release
ZigZag Love
  • Release date: January 8, 2021
 N/A
MEOW
  • Release date: February 22 2021
 N/A
Colorful Days
  • Release date: April 28, 2021
 N/A
Mew Mew Vampire
  • Release date: August 18, 2021
 N/A
Colorful Blood
  • Release date: October 5, 2021
 N/A
淡雪ｰawayukiｰ
  • Release date: December 1, 2021
 N/A
SHOWTIME
  • Release date: February 21, 2022
 N/A
Delicious Beat
  • Release date: April 16, 2022
 N/A
Kimiiro
  • Release date: July 22, 2022
 N/A



References


  1. "セガトイズとサンリオ 新たなキャラクター共同開発プロジェクト始動5人組ダンスボーカルユニット「Beatcats（ビートキャッツ）」10月8日（木）デビュー！". PR-Times. 2020-10-08. Retrieved 2020-10-24.
  2. "セガトイズ×サンリオ発ユニット・Beatcats本日デビュー、MV公開". Barks. 2020-10-08. Retrieved 2020-10-24.
  3. "ニャンとかわいい☆ダンスボーカルユニット『Beatcats』公開♬". Animage. 2020-10-08. Retrieved 2020-10-24.
  4. "5人組のダンスボーカルユニット「Beatcats（ビートキャッツ）」がついにデビュー♪". Sanrio. Retrieved 2020-10-24.




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