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"Attention" is the debut single recorded by South Korean girl group NewJeans for their debut extended play (EP) New Jeans. It was released by ADOR as the first single from the EP on July 22, 2022.

"Attention"
Single by NewJeans
from the EP New Jeans
LanguageKorean • English
ReleasedJuly 22, 2022 (2022-07-22)
Length3:00
Label
  • ADOR
  • YG Plus
Lyricist(s)
  • Gigi
  • Duckbay
  • Danielle
Producer(s)
  • 250
  • Duckbay
NewJeans singles chronology
"Attention"
(2022)		 "Hype Boy"
(2022)
Music video
"Attention" on YouTube

Background and release


On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept.[1][2][3] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play (EP), which was confirmed to contain four tracks, including two additional singles.[4]


Composition


"Attention" was described as having "a groovy je ne sais quoi highlighted by a bustling beat" and "key changes that jump between major and minor which keeps its early 2000s R&B-influenced instrumentation minimal". NewJeans member Danielle participated in writing lyrics for the track.[5]


Critical reception


Professional ratings
Review scores
Source Rating
IZM [6]

Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways".[6]


Commercial performance


"Attention" debuted at number one and number two on the Billboard's South Korea Songs and on the Circle Digital Chart, respectively.[7][8] It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20.[7] Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022.[9] On the Global 200 the song peaked at 56.[10] In Singapore and Vietnam the song debuted at eleven.[11][12]


Charts



Accolades


Music program awards for "Attention"
Program Date Ref.
M Countdown August 18, 2022 [21]
Music Bank August 19, 2022 [22]
Show! Music Core August 20, 2022 [23]
Inkigayo August 21, 2022 [24]
August 28, 2022 [25]
Melon Popularity Award
Award Date (2022) Ref.
Weekly Popularity Award August 22 [26]

Release history


Release history for "Attention"
Region Date Format Label
Various July 22, 2022
  • Digital download
  • streaming
  • ADOR
  • YG Plus

References


  1. Lee, Yoo-na (August 2, 2022). "[Y이슈] 뉴진스, 걸그룹 데뷔곡 3년 만 최고 기록...음원차트 장악" [[Y Issue] New Jeans, girl group debut song record high in 3 years... Dominate music charts]. YTN. Retrieved August 13, 2022 – via Naver.
  2. Ahn, Jung-hoon (August 3, 2022). "걸그룹 뉴진스, 데뷔 초부터 돌풍…한국 스포티파이 1위" [Girl group New Jeans, a blast from the beginning of their debut #1 on Spotify in Korea]. Yunhap News. Retrieved August 13, 2022.
  3. Agarwal, Bhavna (July 22, 2022). "HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch". India Today. Archived from the original on July 22, 2022. Retrieved July 31, 2022.
  4. Hicap, Jonathan (July 21, 2022). "HYBE's label ADOR debuts first K-pop group NewJeans". Manila Bulletin. Archived from the original on July 21, 2022. Retrieved July 31, 2022.
  5. Jun-hee, Park (August 1, 2022). "Hybe independent label ADOR launches first group NewJeans". The Korea Herald. Archived from the original on August 1, 2022. Retrieved August 1, 2022.
  6. "Attention - NewJeans - Review". izm.co.kr. Archived from the original on August 8, 2022. Retrieved August 10, 2022.
  7. "Circle Digital Chart – Week 34 of 2022". Circle Chart (in Korean). August 14–20, 2022. Retrieved August 25, 2022.
  8. "Billboard South Korea Songs – Week of August 20, 2022". Billboard. Retrieved August 16, 2022.
  9. "Hot 40 Singles". Recorded Music NZ. August 8, 2022. Archived from the original on August 8, 2022. Retrieved August 8, 2022.
  10. "Billboard Global 200 – Week of September 3, 2022". Billboard. Retrieved August 30, 2022.
  11. "RIAS Top Charts Week 33 (12 - 18 Aug 2022)". RIAS. August 23, 2022. Archived from the original on August 23, 2022. Retrieved August 23, 2022.
  12. "Billboard Vietnam Hot 100: Chart Date 2022-08-18". Billboard Việt Nam (in Vietnamese). Archived from the original on August 18, 2022. Retrieved August 18, 2022.
  13. "Indonesia Songs – Week of September 8, 2022". Billboard. September 8, 2022. Retrieved September 8, 2022.
  14. "Billboard Japan Heatseekers Songs – August 31, 2022". Billboard Japan (in Japanese). Retrieved August 31, 2022.
  15. "Malaysia Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  16. "Singapore Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  17. "South Korea Songs – Week of August 20, 2022". Billboard. August 20, 2022. Retrieved August 16, 2022.
  18. "Billboard Taiwan Songs – Week of September 10, 2022". Billboard. September 4–10, 2022. Retrieved September 7, 2022.
  19. "Billboard Vietnam Hot 100, CHART DATE 2022-08-25". Billboard Việt Nam (in Vietnamese). Archived from the original on August 26, 2022. Retrieved August 25, 2022.
  20. "Digital Chart – August 2022". Circle Chart (in Korean). Retrieved September 8, 2022.
  21. "'엠카' 뉴진스, 소녀시대 넘고 1위…"영광스러운 상 기분 좋다"[종합]". Osen (in Korean). Retrieved August 18, 2022.
  22. Kim, Hye-mi (August 19, 2022). 뉴진스, 소녀시대 꺾고 ‘뮤직뱅크’ 1위...음원‧음반‧방송 횟수 점수 압도 [NewJeans, beats Girls' Generation to take first place on 'Music Bank'... Overwhelming score for number of music‧album‧broadcasts]. News Inside (in Korean). Retrieved August 19, 2022.{{cite web}}: CS1 maint: url-status (link)
  23. Kim, Na-yeon (August 20, 2022). "'괴물 신인' 뉴진스, '음중' 1위 3관왕..더보이즈→소녀시대 컴백 [종합]" ['Monster Rookie' NewJeans, 'Umjung' 1st place 3 crowns... The Boyz→Girls' Generation comeback [General]] (in Korean). Star News. Retrieved August 20, 2022 – via Naver.{{cite web}}: CS1 maint: url-status (link)
  24. Lee, Mi-young (August 21, 2022). 뉴진스, '인기가요' 1위…음악방송 올킬한 '괴물 신인' [NewJeans, 'Inkigayo' 1st place... 'Monster Rookie' who did an all-kill on music shows]. Joy News 24 (in Korean). Retrieved August 21, 2022.{{cite web}}: CS1 maint: url-status (link)
  25. Ji, Min-kyung (August 28, 2022). ‘인기가요’ 뉴진스, 1위 트로피 추가..블랙핑크·트와이스·아이브 컴백 [종합] [‘Inkigayo’ New Jeans, 1st place trophy added... Blackpink·Twice·Ive comeback [General]]. OSEN (in Korean). Retrieved August 28, 2022 – via Naver.{{cite web}}: CS1 maint: url-status (link)
  26. 멜론 주간 인기상 [Melon Weekly Popularity Award] (See 08.22). Melon (in Korean). Retrieved October 12, 2022.


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