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"Hype Boy" is the second single recorded by South Korean girl group NewJeans from their debut extended play (EP), New Jeans. It was released by ADOR on July 23, 2022, as one of the EP's lead singles.

"Hype Boy"
Single by NewJeans
from the EP New Jeans
LanguageKorean
ReleasedJuly 23, 2022 (2022-07-23)
Length2:59
Label
  • ADOR
  • YG Plus
Lyricist(s)
  • Gigi
  • Ylva Dimberg
  • Hanni
Producer(s)
  • 250
  • Ylva Dimberg
NewJeans singles chronology
"Attention"
(2022)		 "Hype Boy"
(2022)		 "Cookie"
(2022)
Music video
"Hype Boy" on YouTube

Background and release


A day after the release of their debut single "Attention", it was announced that NewJeans would be releasing debut self-titled extended play (EP) on August 1, 2022. The EP was confirmed to contain four tracks, including two additional singles.[1][2] On July 23, NewJeans released their second single, "Hype Boy", accompanied by a 50-second introductory clip revealing the members and four additional music videos specific to each member.[3][unreliable source?]


Composition and lyrics


Gigi, Ylva Dimberg, and NewJeans member Hanni contributed to the lyrics of "Hype Boy", while Dimberg and 250 served as producers. The song, written in Korean and English, has a running time of 2 minutes and 59 seconds and is composed in the key of E minor, with a tempo of 100 beats per minute.[4]


Reception


Carmen Chin of NME wrote in a review for the group's EP New Jeans that "Hype Boy" eschews the "slow-jam nostalgia" of the preceding single "Attention" and "instead invokes contemporary reimaginations of 2000s sounds with its tropical touches and future bass," although "the way these elements are arranged make for a dreamy, almost hazy atmosphere."[5]


Promotion


On August 4, NewJeans held their debut stage on Mnet's M Countdown, where they performed all three lead singles from their self-titled EP, including "Hype Boy".[6]


Charts



Release history


Release history for "Attention"
Region Date Format Label
Various July 23, 2022
  • Digital download
  • streaming
  • ADOR
  • YG Plus

References


  1. Hicap, Jonathan (July 21, 2022). "HYBE's label ADOR debuts first K-pop group NewJeans". Manila Bulletin. Archived from the original on July 21, 2022. Retrieved July 31, 2022.
  2. Agarwal, Bhavna (July 22, 2022). "HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch". India Today. Archived from the original on July 22, 2022. Retrieved July 31, 2022.
  3. Kim, Ye-eun (July 23, 2022). "K-pop's latest group NewJeans drops "Hype Boy" music video ahead of official debut". Hypebae. Archived from the original on July 23, 2022. Retrieved July 31, 2022.
  4. "Key and BPM for Hype Boy by NewJeans". TuneBat. August 1, 2022. Retrieved August 8, 2022.
  5. Chin, Carmen (August 4, 2022). "NewJeans – 'New Jeans' review: HYBE's latest girl group go against the grain in an uneven debut". NME. Archived from the original on August 6, 2022. Retrieved August 8, 2022.
  6. Park, Sung-hoo (August 4, 2022). "뉴진스, '엠카' 데뷔 성공적… 영상 조회수도 폭발" [NewJeans successfully debuted 'M Countdown'... Video views exploded]. JTBC (in Korean). Archived from the original on August 6, 2022. Retrieved August 6, 2022 – via Naver.
  7. "2022-09-24 - Billboard". Billboard Argentina. Retrieved August 24, 2022.
  8. "Billboard Global 200 – Week of September 3, 2022". Billboard. Retrieved August 30, 2022.
  9. "Indonesia Songs – Week of September 17, 2022". Billboard. September 13, 2022. Retrieved September 13, 2022.
  10. "Billboard Japan Hot 100: 2022/10/05 公開". Billboard Japan (in Japanese). Retrieved October 5, 2022.
  11. "Malaysia Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  12. "Philippines Songs – Week of September 17, 2022". Billboard. September 13, 2022. Retrieved September 13, 2022.
  13. "Singapore Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  14. "RIAS Top Charts Week 33 (12 - 18 Aug 2022)". RIAS. August 23, 2022. Archived from the original on August 23, 2022. Retrieved August 23, 2022.
  15. "South Korea Songs – Week of October 22, 2022". Billboard. August 20, 2022. Retrieved October 18, 2022.
  16. "Circle Digital Chart – Week 34 of 2022". Circle Chart (in Korean). August 14–20, 2022. Retrieved August 25, 2022.
  17. "Billboard Taiwan Songs – Week of September 17, 2022". Billboard. September 11–17, 2022. Retrieved September 14, 2022.
  18. "Billboard Vietnam Hot 100: Chart Date 2022-08-18". Billboard Việt Nam (in Vietnamese). Archived from the original on August 18, 2022. Retrieved August 18, 2022.
  19. "Digital Chart – October 2022". Circle Chart (in Korean). Retrieved November 10, 2022.


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