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"Cookie" is the third single recorded by South Korean girl group NewJeans from their debut extended play (EP) New Jeans. It was released as their debut single by ADOR ahead of the EP as one of the its lead singles on August 1, 2022.

"Cookie"
Single by NewJeans
from the EP New Jeans
LanguageKorean
ReleasedAugust 1, 2022 (2022-08-01)
Length3:55
Label
  • ADOR
  • YG Plus
Lyricist(s)
  • Gigi
  • Ylva Dimberg
Producer(s)
NewJeans singles chronology
"Hype Boy"
(2022)		 "Cookie"
(2022)
Music video
"Cookie" on YouTube

Background and release


A day after the release of their debut single "Attention", it was announced that NewJeans would be releasing debut self-titled extended play (EP) on August 1, 2022. The EP was confirmed to contain four tracks, including two additional singles.[1][2] On July 23, NewJeans released their second single, "Hype Boy", accompanied by a 50-second introductory clip revealing the members and four additional music videos specific to each member.[3][unreliable source?] On August 1, the group released the final music video the third lead single, "Cookie" following the digital release of the album on the same day and physical release on August 8.


Critical reception


Writing for Pitchfork, Joshua Minsoo Kim regarded "Cookie" as the "most interesting selection" from New Jeans, calling the song "a weightless groove about courting a crush".[4]


Promotion


On August 4, NewJeans held their debut stage on Mnet's M Countdown, where they performed all three lead singles from their self-titled EP, including "Cookie".[5]


Controversy


The song has received backlash due to allegations that the lyrics contain sexual innuendos which many considered inappropriate for a group composed of teenagers. All members of the group are considered minors under South Korean law.[6] In a review for NME, Carmen Chin noted the "lyrical innuendo that can only be described as concerning when delivered by a group of 14- to 18-year-olds – some examples that listeners have flagged as distasteful are "Looking at my cookie / Do you ever smell it different? (Taste it) / What's with a bite isn’t enough?" and "Made a little cookie / Come and take a lookie / Only at my house, come over and play"."[7] In particular, the word "cookie" has been highlighted as a slang term referring to the female genitalia.[8] NewJeans' agency ADOR has denied the allegations, claiming that the song was intended for fans and does not contain a sexual meaning.[6] According to ADOR, they consulted "numerous doctors in English literature, interpreters and native speakers" who agreed that "cookie is not widely used sexual slang". The agency concluded that "the term itself cannot be a problem, although its interpretations can differ".[9]


Charts



Release history


Release history for "Attention"
Region Date Format Label
Various August 1, 2022
  • Digital download
  • streaming
  • ADOR
  • YG Plus

References


  1. Hicap, Jonathan (July 21, 2022). "HYBE's label ADOR debuts first K-pop group NewJeans". Manila Bulletin. Archived from the original on July 21, 2022. Retrieved July 31, 2022.
  2. Agarwal, Bhavna (July 22, 2022). "HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch". India Today. Archived from the original on July 22, 2022. Retrieved July 31, 2022.
  3. Kim, Ye-eun (July 23, 2022). "K-pop's latest group NewJeans drops "Hype Boy" music video ahead of official debut". Hypebae. Archived from the original on July 23, 2022. Retrieved July 31, 2022.
  4. Minsoo Kim, Joshua (August 2, 2022). "NewJeans: "Cookie"". Pitchfork. Retrieved October 22, 2022.
  5. Park, Sung-hoo (August 4, 2022). "뉴진스, '엠카' 데뷔 성공적… 영상 조회수도 폭발" [NewJeans successfully debuted 'M Countdown'... Video views exploded]. JTBC (in Korean). Archived from the original on August 6, 2022. Retrieved August 6, 2022 – via Naver.
  6. Lee, Ji-an (August 28, 2022). "NewJeans' agency denies allegations 'Cookie' has inappropriate lyrics". Korea JoongAng Daily. Retrieved August 28, 2022.
  7. Chin, Carmen (August 4, 2022). "NewJeans – 'New Jeans' review: Hybe's latest girl group go against the grain in an uneven debut". NME. Retrieved August 28, 2022.
  8. Choi, Ji-won (August 24, 2022). "NewJeans' 'Cookie' hit by claims of sexualizing teen members". The Korea Herald. Retrieved August 28, 2022.
  9. Dong, Sun-hwa (August 29, 2022). "New Jeans' agency refutes claims that lyrics of 'Cookie' have sexual connotations". The Korea Times. Retrieved September 11, 2022.
  10. "Billboard Global Excl. US – Week of August 27, 2022". Billboard. August 27, 2022. Archived from the original on August 23, 2022. Retrieved August 23, 2022.
  11. "Billboard Japan Heatseekers Songs – October 5, 2022". Billboard Japan (in Japanese). Retrieved October 13, 2022.
  12. "RIAS Top Charts Week 33 (12 - 18 Aug 2022)". RIAS. August 23, 2022. Archived from the original on August 23, 2022. Retrieved August 23, 2022.
  13. "South Korea Songs – Week of August 27, 2022". Billboard. August 27, 2022. Retrieved August 23, 2022.
  14. "Circle Digital Chart – Week 38 of 2022". Circle Chart (in Korean). September 11–17, 2022. Retrieved September 22, 2022.
  15. "Billboard Vietnam Hot 100: Chart Date 2022-08-18". Billboard Việt Nam (in Vietnamese). Archived from the original on August 18, 2022. Retrieved August 18, 2022.
  16. "Digital Chart – September 2022". Circle Chart (in Korean). Retrieved October 6, 2022.


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