Band-Maid (stylized as BAND-MAID® until 2016) is a Japanese rock band formed in 2013, consisting of singer Saiki Atsumi, guitarist/singer Miku Kobato, lead guitarist Kanami Tōno, bassist Misa, and drummer Akane Hirose. The band combines a rock sound with a maid image modeled on Japanese maid cafés.[9] They are currently signed to Pony Canyon,[10] and their most recent full-length album Unseen World was released in 2021.
Japanese five-piece female hard rock band
Band-Maid
Band-Maid performing at House of Blues in Dallas, October 2022 (L-R: Misa, Miku Kobato, Akane Hirose, Saiki Atsumi, Kanami Tōno)
The band formed in July 2013. Guitarist/singer Miku Kobato, formerly an employee of a Japanese maid café, envisioned forming a band that juxtaposed the maid image with rock music. Kobato recruited lead guitarist Kanami Tōno after an Internet search. Tōno had performed as a singer-songwriter and suggested her occasional backing drummer Akane Hirose for the new band. Hirose in turn suggested bassist Misa, with whom she had attended music school.[11] On July 24, 2013 they had their first live performance at the PP Audition held at Osaka Deep, as a quartet with Kobato on vocals.[12] The band then decided to recruit an additional lead singer and selected Saiki Atsumi during auditions.[13] Their first performance as a five-piece was at the P Festival at Shibuya-AX on August 22, 2013.[12] The band signed to Gump Records (an imprint of the Platinum Passport artist management and talent agency) that year.
Early in their history, Band-Maid regularly performed live at various venues around the Tokyo area.[14] The group released their debut mini-album Maid in Japan in January 2014, written in collaboration with musicians Masahiko Fukui[15] and Kentaro Akutsu.[16] In August 2014, they released the maxi-single "Ai to Jōnetsu no Matador" (titled "Love, Passion, Matador" internationally).
In November 2015 they released their sophomore mini-album New Beginning.[17] The mini-album was their first chart placement, reaching No. 64 on the Japanese Oricon weekly albums chart.[18] The band undertook a tour of Tokyo venues to promote the album through February 2016, culminating in a sold-out concert on February 14.[19]
International recognition
Band-Maid first gained international notice in April 2015 when the English-language Facebook page of internet radio station Jrock Radio promoted the music video for "Thrill", which led to over 1 million views in the following year.[20] In the wake of that video's success, the band decided to abandon the more mainstream pop-rock sound of their debut mini-album and pursue a much more hard rock direction.[21] In March 2016 they had their first overseas performance at Sakura-Con in Seattle, Washington.[22][23]
The group released their third mini-album and major label debut, Brand New Maid, in May 2016 on the Nippon Crown sub-label Crown Stones[24] and JPU Records in Europe.[25] That album reached No. 19 on the Japanese Oricon weekly albums chart.[26] In October and November 2016, they went on their first world tour that took them to Mexico, Hong Kong, and several countries in Europe.[27][28]
In January 2017, Band-Maid released their first full-length album titled Just Bring It. It was preceded by the single "YOLO," released in November 2016. Just Bring It reached No. 16 on the Japanese Oricon weekly albums chart.[29] Band-Maid appeared at the 2017 Golden Melody Awards and festival in Taiwan on June 23–24.[30][31] The maxi-single "Daydreaming/Choose Me" was released in July 2017.[32] They covered "Honey" for the November 2017 Mucc tribute album Tribute of Mucc -En-.[33]
The band released their second full-length album titled World Domination on February14,2018(2018-02-14).[34][35]World Domination reached no. 9 on the Japanese Oricon weekly albums chart.[36] Also on February 14, 2018, they reissued their 2014 debut album Maid in Japan with two bonus tracks.[37][38] While the original release of that album did not chart, the reissued version reached No. 26 on the Japanese Oricon weekly albums chart.[39] On April 1, 2018, they performed at Warped Tour at Makuhari Messe[40] as the first date on a world tour.
Band-Maid performing at Gramercy Theatre in New York City, September 2019
The maxi-single "Start Over" was released on July 25, 2018.[41] The CD singles "Glory" and "Bubble" were released simultaneously on January 16, 2019.[42] "Glory" serves as the second ending theme for the second season of the Japanese anime series Yu-Gi-Oh! VRAINS, while "Bubble" serves as the theme song for the Japanese drama series Perfect Crime.[42] Later in 2019, the band signed a new deal with Revolver Records. Under the name Band-Maiko and adopting a maiko image, the band released an EP titled Band-Maiko on April 3, 2019, which adapted several previous Band-Maid songs with traditional Japanese musical instruments and lyrics in the Kyoto dialect.[43] In April 2019, the band announced a tour of the United Kingdom, France, Germany, Taiwan, and the United States in partnership with Live Nation Entertainment.[44][45]
Recent history
The band's third full-length album Conqueror was released digitally on December 4, 2019, with physical formats following one week later.[46] The album featured one song produced by Tony Visconti.[47] It debuted at no. 9 on Japanese Oricon weekly albums chart[48] and debuted at no. 1 on the Oricon weekly Rock Albums chart.[49]
They released their first standalone concert video Band-Maid World Domination Tour [Shinka] at Line Cube Shibuya (Shibuya Public Hall) in April 2020.[50] In late 2020, the band left Revolver Records and signed with Pony Canyon. The non-album single "Different" was released in December 2020; the song also serves as the opening theme for the Japanese anime series Log Horizon: Destruction of the Round Table.[51] The band's fourth full-length album, Unseen World, was released digitally on January 13, 2021, with physical formats following one week later.[52] It debuted at no. 8 on Japanese Oricon weekly albums chart[53] and debuted at no. 1 on the Oricon weekly Rock Albums chart.[54] Guitarist/singer Miku Kobato, under the name Cluppo, released the J-pop solo single "Peace & Love" in April 2021[55] and the double single "Peace & Love/Flapping Wings" in August 2021.[56]
Band-Maid made a cameo appearance in the 2021 Netflix film Kate, playing themselves in a concert scene.[57][58] Their songs "Blooming" and "Choose Me" were used in the film.[59] The single "Sense" was released in October 2021; the song also serves as the opening theme for the Japanese anime series Platinum End.[60] In December 2021, they announced a second US tour including Aftershock Festival, which took place in late 2022.[61] "Choose Me" was used in the US TV series Peacemaker.[62] In March 2022 Kobato, again under the name Cluppo, released the EP Hatofull.[63] In July 2022 Kobato released the non-album Cluppo single "With You", which serves as the ending theme for the Japanese anime series Smile of the Arsnotoria.[64] Band-Maid released an EP titled Unleash on September 21, 2022.[65] Band-Maid opened for Guns N' Roses 2020 Tour on November 6.[66]
Image and music
Miku Kobato and Akane Hirose (back) performing in 2017.
Band-Maid's image is modeled on maid café hostesses, with the standard uniform adapted to match each member's personality.[11] In interviews, they explained the concept came from founding member Miku Kobato who had previously worked at a maid café in Akihabara.[13] This theme is reinforced by the band, who refer to their male fans as "masters," their female fans as "princesses," and their concerts as "servings."[67] The band's "cute and submissive" maid appearance is meant to contrast with their aggressive rock style.[11][68] They decided to have two vocalists to allow a larger variety of music with two different voice types.[13]
The ''servings" are usually interrupted by a pause where the members present some comedic interaction with the audience. This is called Omajinai-Time and mainly performed by Kobato. She gives her voice a high pitch to appear extra cute (kawaii). This performance includes calls and responses of ''moe moe kyun'' which comes from anime movies and maid cafés to show cuteness.[69]
Kobato loved Japanese enka music when she was a child, and Tokyo Jihen led her to rock.[70] She attended a vocal school around 2012, but started playing guitar with the formation of Band-Maid the following year.[71] Atsumi started singing when she was 14 and Band-Maid is her first band. Tōno is a big fan of Carlos Santana, has played classical piano since she was a child, and began playing guitar when she joined her high school band club. Hirose is a fan of Deep Purple and Maximum the Hormone, particularly the latter's female drummer Nao Kawakita, and also played trombone and piano. Misa likes Paz Lenchantin,[70]The Smashing Pumpkins and Jimi Hendrix; she started playing piano at around 3 or 4 years of age, and also played trumpet, alto horn, and guitar.[11][13][67]
"Band-Maidのアルバム売上ランキング"[Band-Maid albums] (in Japanese). Oricon. Archived from the original on December 16, 2019. Retrieved December 18, 2019.
Peak chart positions for albums on Billboard Japan:
Maid in Japan and World Domination: "Billboard Japan Top Albums Sales | Charts". Billboard Japan (in Japanese). February 2, 2018. Archived from the original on September 16, 2018. Retrieved December 21, 2018.
"Band-Maid が全米ビルボード・チャート入りの快挙" (in Japanese). Billboard Japan. December 13, 2019. Archived from the original on September 6, 2021. Retrieved September 6, 2021.
"Band-Maiko" (in Japanese). Oricon. Archived from the original on April 7, 2019. Retrieved April 10, 2019.
"Band-Maidのミュージックビデオ情報"[Band-Maid music videos information]. Space Shower TV (in Japanese). Archived from the original on December 24, 2018. Retrieved December 23, 2018.
"Band-Maikoのミュージックビデオ情報"[Band-Maiko music videos information]. Space Shower TV (in Japanese). Archived from the original on December 24, 2018. Retrieved December 23, 2018.
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