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Maja "Maya" Berović (Serbian Cyrillic: Маја Беровић; born 8 July 1987) is a Bosnian-Serbian singer. Born in Ilijaš, she began her recording career in 2007 with Život uživo. It was followed by moderately successful albums Crno zlato (2008), Maya (2011), Djevojka sa juga (2012) and Opasne vode (2014).

Maya Berović
Маја Беровић
Berović performing in 2016
Background information
Birth nameMaja Berović
Born (1987-07-08) 8 July 1987 (age 35)
Ilijaš, SR Bosnia and Herzegovina, SFR Yugoslavia
GenresPop-folk, pop, turbo-folk
Occupation(s)
  • Singer
Instrument(s)Vocals
Years active2006–present
Labels
  • Grand
  • City
  • BN Music
  • Imperia [bs]

Maya managed to gain more significant popularity by collaborating with Bosnian hip hop duo Jala Brat and Buba Corelli. With next albums - Viktorijina tajna (2017) and 7 (2018), she has become one of the most successful regional artists. Her duet with Buba Corelli, titled "Pravo vreme", remains one of the most viewed music videos by an Ex-Yu performer on YouTube. She also held a sold-out concert at Belgrade Arena in November 2018. Her eighth album, Intime, was released in 2020. Maya reached the milestone of one million followers on Instagram in October 2020.[1]


Early life


Maja Berović was born 8 July 1987 in the village of Malešići, part of the Ilijaš municipality near Sarajevo, Bosnia and Herzegovina, to Serb parents. Her birth name was often falsely reported as "Maida" and her ethnicity has been disputed in the media.[2][3][4] She lost her father when she was three years old.[5] Berović lived in Malešići alongside her mother and older brother until the end of the Bosnian War in 1995, when she relocated to Bratunac where her mother was originally from. In a 2016 interview, Berović described her childhood during the Bosnian War:

"I had the bad fortune to belong to the generation that grew up during the war in Bosnia. I carry many ugly, and beautiful memories from that period of my life. The ugly memories include my family's relocation in search of a peaceful life, even though, at the time, I was not fully aware of the horrors of the situation. I spent most of my days playing, like any child."[6][7]

In Bratunac, she attended school and first began practising music. From the age of 12 she used to sing in local discothèques every weekend until she turned 18. Berović grew up listening to artists such as Dragana Mirković, Lepa Brena and Ceca and lists them as her musical influences.


Career


Berović pursued a career in music as a teenager when she was signed to the Belgrade-based record label Grand Production through which she released her debut studio album Život uživo (Life, Live) in August 2007.[8] The songs from the album were written by Serbian lyricist Marina Tucaković and composer Aleksandar Milić Mili. Život uživo spawned stand-out hit "Džin i limunada" (Gin and Lemonade). Her sophomore album, Crno zlato (Black Gold), was released in December the following year under IN Music.[9] Her third eponymous album, Maya, was released in February 2011 featuring popular ballad "Djevojačko prezime" (Maiden Surname), which was declared the Hit of the Year in Sarajevo.[10]

In October 2012, Berović released Djevojka sa juga (Girl from the South) under City Records.[11] The following year, she held her first performance in Belgrade.[12] In April 2014, Berović participated in Pink Music Festival with a club-oriented song called "Alkohol" (Alcohol).[13] The song served as the lead single for her next album, Opasne vode (Dangerous Waters), which was released on 27 October 2014.[14] In addition to an updated and slightly different sound, a new fashion style also accompanied the new record.[15][16]

In March 2016, Berović released her single "Pauza" (Break) singing in Ekavian dialect instead of Ijekavian, which is dominantly spoken in Bosnia. The transition saw criticism from the audience, which perceived that Maya was trying to appeal more to Serbian market. In her own defense, Berović stated that the choice was made due to the fact that the song was written by Serbian songwriters.[17] However, she continued singing in Ekavian even when working with Bosnian songwriters. On 8 July 2016, Berović's 29th birthday, she released "To me radi" (That Makes Me) featuring Bosnian rappers Jala Brat and Buba Corelli.[18] Maya continued collaborating with Jala and Buba on her commercially acclaimed sixth studio album Viktorijina tajna (Victoria's Secret), which was released on 2 July 2017 through City Records. It was promoted by a tour, which also included a leg in the United States.[19] Her subsequent album, titled 7, was released on 9 July the following year. The album featured duet "Pravo vreme" (Right Time) with Buba Corelli, which has collected over 130 million views.[20] Following the album release, Berović embarked on the regional tour of the same name. In November 2018, she performed to a sold-out Belgrade Arena.[21] According to the media, the concert was also one of the fastest selling events in the venue's history.[21] In July 2019, Berović showed her support for the LGBTQ+ community in Bosnia and Herzegovina by inviting people to the first ever Sarajevo Pride, held on 8 September 2019.[22] On 1 November 2019, she released two standalone singles, "Zmaj" (Dragon) and "Uloga" (Role).[23]

In July 2020, Berović held an online concert via Serbian streaming service - YouBox.[24] It was viewed by 260,000 people.[25] On 6 August the same year, Maya released her eight studio album - Intime (Intimacies).[26] The songs from the album were dominantly written by music duo Alex and Nikki Caneras. Intime is consisted of ten tracks accompanied by music videos, which have collectively accumulated over a hundred million views on YouTube as of December 2020.[27] In October, Berović released a makeup collection titled Maya Beauty Line.[28]


Personal life


On 31 July 2016, Berović married Alen Dragosav.[29] On 21 February 2022, Berović welcomed her first son, named Lav.[30]

She currently reside between Graz, Austria and Belgrade, Serbia.[31] Berović is an Eastern Orthodox Christian.[32]


Discography


Studio albums

References


  1. Jovović, P. (13 October 2020). "Maja Berović dogurala do milion pratilaca na Instagramu". Nova.rs (in Serbian). Retrieved 24 February 2022.
  2. ""Ja sam Srpkinja i ponosim se time": Maja Berović otkrila koje je njeno pravo ime". www.telegraf.rs. Retrieved 2019-11-09.
  3. "Maya Berović o porijeklu: Ja sam Srpkinja i ponosim se time". nezavisne.com (in Serbian). 15 August 2019. Retrieved 2019-10-21.
  4. "Ne znam zašto misle da se stvarno zovem Maida". mondo.rs (in Serbian). Retrieved 2019-10-21.
  5. "Njene pesme znaju svi, ali ne i životnu priču: Maya Berović prvi put o ODRASTANJU BEZ OCA, POČETKU KARIJERE I POROCIMA!".
  6. "Maja Berović o odrastanju: Nisam bila ni svesna užasa kakav je rat". Svet. 29 May 2016. Retrieved 20 June 2016.
  7. "POTRESNA SEĆANJA". Srbija Danas. 29 May 2016. Retrieved 20 June 2016.
  8. "Maya-Život uživo". Discogs. 2007.
  9. "Maya-Crno zlato". Discogs. 2008.
  10. "Maya Berović dobila nagradu za hit godine!" (in Bosnian). Svet. 14 December 2011. Retrieved 12 October 2014.
  11. "Djevojka sa juga". Discogs. 17 October 2012. Retrieved 12 October 2014.
  12. "POPULARNA SARAJKA Maya napravila lom na svom prvom nastupu u Beogradu". Doznajemo. 21 April 2013. Archived from the original on 16 October 2014. Retrieved 12 October 2014.
  13. "Pesma Maye Berović najslušanija: Ko je vaš favorit na Pink festivalu?". Svet. 17 October 2014. Retrieved 18 October 2014.
  14. "Opasne vode". Discogs. 27 October 2014. Retrieved 12 November 2014.
  15. "Znate li ko je ovo? Pevačica uz nove pesme promoviše i novi stajling!". Svet. 17 September 2014. Retrieved 12 October 2014.
  16. "Poslušajte novi album Maye Berović!". Folk estrada. 18 October 2014. Archived from the original on 21 October 2014. Retrieved 19 October 2014.
  17. "ODGOVORILA // Pevačica je POLUDELA zbog negativnih komentara: Rešila je svima da ODGOVORI i da im ZAPUŠI USTA!". Opera17.rs (in Serbian). 26 March 2016. Retrieved 2 November 2019.
  18. "Pogledajte šta najbolje radi plavušu Maju Berović". Puls. 8 July 2016. Retrieved 16 July 2016.
  19. "Maja Berović se ZADRŽALA U AMERICI, a evo i zbog čega!". Pink.rs (in Serbian). Retrieved 10 July 2022.
  20. Jovićević, P. (26 June 2020). "Srpski spotovi probili rekord od 100 miliona na Jutjubu". Nova.rs (in Serbian). Retrieved 10 July 2022.
  21. Tozev, Lj. (3 November 2018). "NEOČEKIVANI PROBLEMI Maja Berović u Areni pevala pred 20.000 ljudi, a evo šta joj se dogodilo malo pred koncert". Blic.rs (in Serbian). Retrieved 10 July 2022.
  22. Pandurević, Dragana (23 July 2019). "Naklon do poda za Mayu Berović i video kojim je podržala Paradu ponosa". Noizz.rs (in Serbian). Retrieved 26 July 2021.{{cite web}}: CS1 maint: url-status (link)
  23. Tozev, Lj. (4 November 2019). "OVA ŽENA IZGLEDA KAO MILION DOLARA Evo zbog čega je Maja Berović TEMA DANA u Srbiji". Blic.rs (in Serbian). Retrieved 10 July 2022.
  24. "Maja Berović prvi put na YOUBOXU". Telegraf.rs (in Serbian). 17 July 2020. Retrieved 10 July 2022.
  25. Dejanović, M. (20 July 2020). "Online koncert Maje Berović ispratilo čak 260.000 ljudi". Nova.rs (in Serbian). Retrieved 10 July 2022.
  26. Jovović, P. "Maja Berović objavila novi vizuelni album „Intime"". Nova.rs (in Serbian). Retrieved 10 July 2022.
  27. Jovović, P. "Maja Berović ostvarila zavidan uspeh u 2020. godini". Nova.rs (in Serbian). Retrieved 10 July 2022.
  28. Stoisavljević, L. "Da li je ovo šminka Maje Berović ili čuvenog svetskog brenda". Nova.rs (in Serbian). Retrieved 10 July 2022.
  29. "Da joj nije bilo verenika, njena karijera ne bi bila ovakva: On me bezuslovno podržava, veliki mi je oslonac u životu!". Alo.rs. 21 December 2014. Archived from the original on 30 December 2014. Retrieved 30 December 2014.
  30. Lazić, N. "Maja Berović objavila prvu fotografiju naslednika". Nova.rs (in Serbian). Retrieved 24 February 2022.
  31. "Maja Berović: Zbog ljubavi sam napustila Bosnu". Story. 10 August 2014. Retrieved 30 December 2014.
  32. "LJUDI, JA SAM PRAVOSLAVKA! ŠTO JE TO ČUDNO? Maja Berović udala se u crkvi u Grčkoj, a ovako će proslaviti VASKRS!". Kurir (in Serbian). 17 April 2020. Retrieved 26 July 2021.{{cite web}}: CS1 maint: url-status (link)




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