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Sara Jovanović (Serbian Cyrillic: Сара Јовановић; pronounced [sǎːra joʋâːnoʋit͡ɕ]; born 29 October 1993), professionally known as Sara Jo (pronounced "yo"), is a Serbian singer, songwriter, dancer, model and actress. She rose to prominence as the second runner-up on the singing competition Prvi glas Srbije in 2012. As a member of Moje 3, Jovanović then represented Serbia in the Eurovision Song Contest 2013 with "Ljubav je svuda".

Sara Jo
Сара Јо
Jovanović performing at the 2021 Belgrade Pride
Background information
Birth nameSara Jovanović
Born (1993-10-29) 29 October 1993 (age 29)
Rome, Italy
OriginBelgrade, Serbia
Genres
  • Pop
  • R&B
  • dance-pop
Occupation(s)
  • Singer
  • model
  • actress
Years active2011–present
Labels
  • IDJTunes
  • Bassivity

She was also nominated for the Best Adria Act at the 2017 MTV Europe Music Awards.


Early life


Jovanović was born on 29 October 1993 in Rome, and raised bilingually in Serbian and Italian. She is the only child of parents Jasna and Saša Jovanović. Her mother was a kindergarten teacher, and her father was a Ministry of Foreign Affairs official.[1][2] She displayed interest in music and performance from an early age, practicing ballet and hip-hop dance. Jovanović cites late 90's and early 00's performers like Britney Spears, TLC, Jennifer Lopez and Destiny's Child as her biggest influences in music.[3]

In 2009, the family eventually permanently relocated to Belgrade, where Sara graduated from the Third Grammar School.[2] She subsequently studied Italian language at the University of Belgrade Faculty of Philology.[2]


Life and career



2011–2016: Career beginnings, Prvi glas Srbije and Eurovision with Moje 3


Moje 3, with Jovanović on the right, performing at a dress rehearsal of the 2013 Eurovision
Moje 3, with Jovanović on the right, performing at a dress rehearsal of the 2013 Eurovision

Jovanović began her music career in 2011 by winning a contest organized by Serbian magazine Story with covers she had been posting on YouTube.[4] As a reward she received a chance to record her first song, titled "Zauvek" (Forever), which she performed on the late-night talk show Veče sa Ivanom Ivanovićem.[5] The following year, Jovanović was also featured on four songs released by rapper MCN for his self-titled debut album.

In 2012, she auditioned for the second season of Serbian televised singing competition Prvi glas Srbije, singing "Halo" in front of judges Vlado Georgiev, Aleksandra Radović and Saša Milošević Mare. After progressing through the "bootcamp" phase, mentored by Radović, Jovanović went on to the live shows, where she was noted for her showmanship, and thus was cited as the "new energy on the music scene" by Serbian Cosmopolitan.[6] After nine weeks of competing, Jovanović reached the final where she finished as the second runner-up, behind Nevena Božović and Mirna Radulović.

In February of the following year, it was announced that the three finalists from Prvi glas Srbije would form a girl group called Moje 3 in order to compete at the 2013 Beosong music festival. At the beginning of March, they performed "Ljubav je svuda" (Love Is All Around), winning with 42.5% of the public votes and becoming Serbian representatives for the Eurovision Song Contest 2013 in Malmö, Sweden.[7] During the first semi-finals of Eurovision, which took place on May 14, Moje 3 performed as the last act of the evening, eventually placing 11th with 46 points, and thus failing to progress to the final.[8][9] Furthermore, they received the Barbara Dex Award for the worst dressed act.[10]

Following the Eurovision, Jovanović pursued a solo career with "Ujutru" (In the Morning), released under IDJTunes, in collaboration with Marko Mandić, which was featured on his 2015 debut EP. Between September and December, she appeared on the first Serbian series of Your Face Sounds Familiar, winning in the 10th episode with the performance of "Unconditionally" as Katy Perry.[11] In the final on December 28, she took second place, behind the season winner, Ana Kokić. At the beginning of 2014, Jovanović covered "Provokacija" (Provocation) by Montenegrin singer Boban Rajović for the movie Little Buddho.[12] In June, Sara released her debut solo single, titled "Ko je ovde ko" (Who's Who Here), again under IDJTunes.[13] In March 2015, she released the ballad "Mahovina" (Moss) and, later in July 2016, reggae-infused "Probaj" (Try It).[14][15] Jovanović reunited with Marko Mandić in October 2016 to cover Moby Dick's "Troje" (The Three) for the film The Samurai in Autumn.[16] She portrayed Cinderella as a main role in a musical, which premiered at Belgrade's Sava Centar on December 25, and later toured in theaters around Serbia.[17]


2017–2021: New image and more significant success


In 2017, Jovanović signed with Belgrade-based hip hop record label Bassivity Music, releasing her electropop single "Nemam vremena za to" (I Don't Have Time for That) in May, produced by Coby.[18] The song's music video has accumulated over ten million views on YouTube, becoming her highest grossing single to date. In the same year, Jovanović also collaborated with Universal Music Serbia for Tuborg GreenFest on the single "Samo ti" (Only You), which samples Major Lazer's "Tuborg Beat", courtesy of Mad Decent.[19] By the end of 2017, she was nominated for the Best Adria Act at the 2017 MTV Europe Music Awards.[20] In May of the following year, she released "Lava".[21]

Sara Jo performing at the 2021 Belgrade Pride
Sara Jo performing at the 2021 Belgrade Pride

The single "Bez sna" (No Sleep) was released at the beginning of 2019, followed by "Mili, mili" (Honey, Honey) in July.[22][23] During the summer of 2019, Jovanović embarked on a regional tour, performing at music festivals such as Exit.[24] Same year she starred in several episodes of the popular Serbian television series Sinđelići.[25] She also served as a mentor in a singing contest organized by Coca-Cola, called Discovered by Coke. Her contestant, Predrag Simić, with whom she also released a song, titled "Kao nikad pre" (Like Never Before), as a part of the competition, was eventually proclaimed the winner.[26]

In January 2020, Jovanović performed a medley of her hits at the 2020 Music Awards Ceremony. Her single "Kaži mi" (Tell Me) was released in April of the same year.[27] In July, she covered "Neko te ima noćas" (Someone Has You Tonight) by Van Gogh as a part of the Radio S' project Zvezde pevaju zvezde (Stars Sing Stars).

The following year, Jovanović voiced Lola Bunny in Serbian adaptation of Space Jam: A New Legacy. Then in July, she collaborated with the singer-songwriter Edita on their duet "Varalica" (Cheater).[28] In October, she released the lead single "Divlja" (Wild) from her upcoming debut album.[29] At the end of 2021, it was announced by the administration of Belgrade that Jovanović, alongside Marija Šerifović and Jelena Karleuša, would perform in front of the House of the National Assembly of the Republic of Serbia for the New Year's Eve.[30] In December, she was featured on the single "On" (Him) by Croatian singer Franka.[31]


2022–present: Pesma za Evroviziju '22 and the upcoming debut album


Jovanović's entry, titled "Muškarčina" (Manly Man), for the music festival organized by the Radio Television of Serbia to choose Serbian representative for the Eurovision Song Contest 2022 was presented on 8 February.[32] The song, written by Coby and Bojana Vunturišević, draws from Serbian folk music and was described as experimental pop.[33][34] By the day of the national competition's first semi-final, 3 March, "Muškarčina" collected most views on YouTube out of 36 entries.[35] The second most-viewed entry, "Zorja" by Zorja, accumulated half as many views.[35] Ultimately, after she had been promoted to the final of the national selection, which took place on 5 March, Jovanović finished as the runner-up to "In corpore sano" (In a Healthy Body) by Konstrakta.[36] On 8 March, Reksona, the CEO of Bassivity Music, announced that Jovanović would release her album "in the next few months".[37] In Late June, Sara presented "Zar ne" (Right[?]) at the Skale music festival in Herceg Novi, Montenegro.[38]


Public image



Style


In addition to her music, Sara Jo has been recognized for her fashion style.[39] She has served as a trademark face for Adidas in Serbia since the beginnings of her career with the single "Ko je ovde ko" (2014).[40][41]


Philanthropy


In November 2013, Jovanović collaborated with artists Tropico Band and Dženan Lončarević, alongside songwriter Andrej Ilić on a charity single, titled "Molio sam anđele" (I Begged the Angels). The proceeds from the single went to the treatment for a twenty-two-year-old woman suffering from bone cancer.[42]

She has also been noted for using her fame as a platform to advocate for LGBT rights.[43] Jovanović held her first performance at the Belgrade Pride in September 2019, when she received the title of the Pride's "godmother".[44] Throughout 2021, she had been advocating for the legalization of same-sex partnerships in Serbia and performed at the closing ceremony of the WorldPride event in Copenhagen alongside Serbian drag queens Alex Electra and Dita Von Bill.[45][46]

In 2020, Jovanović held a speech at the TEDxMasarikova conference in Zenica, in which she reflected on personal struggles regarding fame.[47] Since 2021, she has also served as an ambassador of the Council of Europe against hate speech.[48]


Personal life


Jovanović was in a year-long relationship with volleyball player Aleksandar Atanasijević, which was ended in May 2014.[49][50] In February 2015, she was reported to be dating Serbian actor Viktor Savić.[51] The couple broke up the following year. Between 2016 and 2018, she was then romantically involved with rapper and writer Marčelo.[52]

Jovanović is close friends with fashion influencer Dunja Jovanić and is often featured in her vlogs.[53] The two of them were depicted in the road trip reality television series JoJo na točkovima (JoJo On Wheels) in 2020.[54]


Discography


Sara Jo discography
Music videos23
Singles17
Promotional singles6

Singles



As lead artist

Title Year Peak chart positions Album
CRO
[55]
"Zauvek" 2011 — non-album
singles
"Ljubav je svuda"
(as part of Moje 3)		 2013 —
"Ko je ovde ko" 2014 —
"Mahovina" 2015 —
"Probaj" 2016 —
"Nemam vremena za to" 2017 —
"Samo ti" —
"Lava" 2018 —
"Bez sna" 2019 —
"Mili, mili" —
"Kao nikada pre"
(with Predrag Simić)		 2020 —
"Kaži mi" —
"Varalica"
(with Edita)		 2021 —
"Divlja" —
"On"
(with Franka)		 —
"Muškarčina" 2022 12
"Zar ne" —
"—" denotes a recording that did not chart or was released before the chart was launched.

Promotional singles

Title Year Album
"Molio sam anđele"
(with Tropico Band, Dženan Lončarević and Andrej Ilić)		 2013 non-album
singles
"Mahovina" (Live) 2016
"Ko je ovde ko" (Live)
"Neko te ima" 2020
"Stupid Love" (Cover) 2021
"Bez sna" (2021)

Other appearances


Title Year Other artist(s) Album
"Ona" 2012 MCN Ćelija 44
"Momenat"
"Ti i ja"
"Neka ti lice prekrije smeh"
"Ujutru" 2015 Marko Mandić Ramdagadam
"Manje više" 2016 Kiki Lesendrić, Piloti Širom zatvorenih očiju
"Slatka mala" (Live) 2022 Jelena Karleuša Jelena Karleuša: Music Week (Live)

Filmography



Film


Year Title Role Notes
2021 Space Jam: A New Legacy Lola Bunny Serbian dub

Television


Year Title Role Notes
2012 Prvi glas Srbije Herself Contestant; 3rd place
2013 Beosong Contestant as a part of Moje 3; winner
Eurovision Song Contest Contestant as a part of Moje 3; 11th place in the first semi-finals
Tvoje lice zvuči poznato Contestant; runner-up
2019 Sinđelići Luna Recurring role (7 episodes)
2020 JoJo na točkovima Herself Reality show
2022 Pesma za Evroviziju '22 Contestant; runner-up

Music videos


Title Year Director(s)
"Ujutru"
(Marko Mandić featuring Sara Jo)		 2013 Andrej Ilić
"Ti i ja"
(MCN featuring Sara Jo)		 Rasta
"Molio sam anđele"
(with Tropico Band, Dženan Lončarević and Andrej Ilić)		 Andrej Ilić
"Provokacija" 2014 unknown
"Ko je ovde ko" Andrej Ilić
"Mahovina"
"Zauvek" (Live) 2015
"Ko je ovde ko" (Live)
"Mahovina" (Live) 2016
"Probaj"
"Troje"
(with Marko Mandić)		 Lazar Bodroža
"Nemam vremena za to" 2017 Rollercoaster
"Samo ti" Nemanja Đerić
"Lava" 2018 Ana Žugić
Lazar Bogdanović
"Bez sna" 2019 Sara Jo
Lazar Bogdanović
"Mili, mili" Lazar Bogdanović
"Kao nikada pre"
(with Predrag Simić)		 Nemanja Novaković
"Kaži mi" 2020 Lazar Bogdanović
"Neko te ima"
"Varalica"
(with Edita)		 2021 КУКЛА
"On"
(with Franka)		 Nemanja Novaković
"Divlja" 2022 КУКЛА
"Zar ne" Luka Sepčić

Awards and nominations


Year Award Category Nominee/work Result Ref.
2013 Barbara Dex Award Worst Dressed Act Moje 3 Won [10]
2017 MTV Europe Music Awards Best Adria Act Herself Nominated [20]
2018 MTS Vision Festival Best Choreography "Nemam vremena za to" Won
2019 Music Awards Ceremony Alternative/Electropop Song of the Year Nominated [56]
Music Video of the Year "Lava" Nominated
2020 Alternative Song of the Year "Mili, mili" Nominated
Music Video of the Year "Bez sna" Nominated
2020 Popularity Oscar in Banja Luka Best Alternative Singer Herself Won [57]

See also



References


  1. Krutenjuk, O. (7 December 2012). ""Blic" sa porodicama takmičara "Prvog glasa": Zaplačemo dok ih gledamo". Blic (in Serbian). Retrieved 31 July 2013.
  2. Dedić, V. (October 6, 2019). "Balkanskom ulicom: Sara Jo". YouTube (in Serbian). RTS. Retrieved December 2, 2021.
  3. "24 pitanja: Sara Jo odgovorila tko je njezin Mili, mili". YouTube (in Croatian). 24sata. October 3, 2019. Retrieved December 15, 2021.
  4. "Pogledajte pobednički nastup Story Zvezde Sare Jovanović" (in Serbian). Story. 18 April 2011. Retrieved 31 July 2013.
  5. "Story zvezda Sara Jovanović u gostima kod Ivana Ivanovića" (in Serbian). 13 October 2011. Archived from the original on 3 October 2013. Retrieved 31 July 2013.
  6. "Sara Jovanović: Nova energija na domaćoj sceni". Cosmopolitan (in Serbian). January 2013. Retrieved 31 July 2013.
  7. "Finale Beosonga – rezultati" (PDF). Radio Television of Serbia (in Serbian). 3 March 2013. Retrieved 13 July 2013.
  8. Leon, Jakov (14 May 2013). "We have our first ten finalists!". Eurovision Song Contest. Retrieved 31 July 2013.
  9. "Eurovision Song Contest 2013 Semi-Final (1)". Eurovision Song Contest. 18 May 2013. Retrieved 31 July 2013.
  10. Roxburgh, Gordon (26 May 2013). "Moje 3 wins the Barbara Dex Award". Eurovision Song Contest. Retrieved 31 July 2013.
  11. "Tvoje lice zvuči poznato". Prva Srpska Televizija (in Serbian). 21 October 2013.
  12. "Sara Jovanović prepevala Bobana Rajovića u r'n'b verziji". Tračara.com (in Serbian). 26 September 2014. Retrieved 8 January 2015.
  13. "Ko je ovde ko - Single by Sara Jo". iTunes. 19 June 2014. Retrieved 8 January 2015.
  14. "Mahovina - Single by Sara Jo". Apple Music. 3 March 2015. Retrieved 2 December 2021.
  15. "Probaj - Single by Sara Jo". Apple Music. 6 July 2016. Retrieved 2 December 2021.
  16. Sara Jo & Marko Mandić - Troje - Muzika iz filma 'Jesen samuraja'. YouTube. Taramount. 21 October 2016. Retrieved 17 June 2017.
  17. "PRAVA BAJKA: OVAKO Sara Jovanović izgleda kao PEPELJUGA!". pink.rs. RTV Pink. December 2016. Retrieved December 14, 2021.
  18. "Sara Jo – Nemam vremena za to". MTV Serbia. 3 June 2017. Retrieved 17 June 2017.
  19. #TBRGOPEN Sara Jo – Samo Ti. YouTube. Tuborg Open. 22 June 2017. Retrieved 27 June 2017.
  20. "Objavljene nominacije za nagradu MTV Best Adria Act". danas.rs (in Serbian). Danas. April 4, 2017. Retrieved December 14, 2021.
  21. "Lava - Single by Sara Jo". Apple Music. 30 May 2018. Retrieved 2 December 2021.
  22. "Sara Jo otkriva kako je sniman spot "Bez sna"". rts.rs (in Serbian). RTS. March 9, 2019. Retrieved 2 December 2021.
  23. "Potpuno novo izdanje Sare Jo: Stiže pesma "Mili, mili" i spot koji će te oboriti s nogu!". Wannabe Magazine (in Serbian). July 2019. Retrieved 2 December 2021.
  24. "Exit Gang nastupaju". Mondo.rs (in Serbian). May 2019.
  25. "Sara Jo zablistala u seriji "Sinđelići"". prva.rs (in Serbian). Prva Srpska Televizija. September 2019. Retrieved December 14, 2021.
  26. "Discovered by Coke - imamo pobednika!". Mondo.rs (in Serbian). 16 November 2019. Retrieved 2 December 2021.
  27. Jovović, P. (April 11, 2021). "Sara Jo: Želim da publici pružim senzualan novi zvuk". nova.rs (in Serbian). Nova S. Retrieved 2 December 2021.
  28. Jovović, P. (July 18, 2021). "Poslušajte magični duet Sare Jo i Edite Aradinović" (in Serbian). Nova.rs.
  29. "Da, Sara Jo se ošišala - i sjajno joj stoji nova frizura!". Noizz.rs (in Serbian). October 16, 2021. Retrieved 2 December 2021.
  30. "Na dočeku Nove godine u Beogradu Marija Šerifović, Karleuša i Sara Jo". danas.rs (in Serbian). Danas. November 11, 2021. Retrieved 2 December 2021.
  31. "Na dočeku Nove godine u Beogradu Marija Šerifović, Karleuša i Sara Jo" (in Serbian). Story Magazine. November 17, 2021. Retrieved December 19, 2021.
  32. Jovović, P. (February 8, 2022). "Ovo su srpski kandidati za Evroviziju". Nova.rs (in Serbian). Retrieved February 10, 2022.
  33. Jovović, Pero (February 2, 2022). "INTERVJU Sara Jo: Želela sam mračnu i mističnu pesmu za Evroviziju". Nova.rs (in Serbian).
  34. "Mnogi misle da je Sara Jo favorit na "Pesmi za Evroviziju", a ona sada otkriva novi adut: "Na sceni će me pratiti više MUŠKARČINA"". Story Magazine (in Serbian). 10 February 2022. Retrieved 20 February 2022.
  35. Marinović, M. (3 March 2022). "Sara Jo, Zorja, Ana i Tijana u trci za predstavnika Evrovizije". Nova.rs (in Serbian).
  36. "Konstrakta predstavlja Srbiju na Pesmi Evrovizije". Danas (in Serbian). 6 March 2022.
  37. Reksona [@Reksona] (8 March 2022). "U narednih par meseci objavljujemo četiri albuma ženskih izvođača
    @MissSaraJo
    @SenidahMusic
    @Bojanadona
    @whymuha
    #danžena 🥀"     (Tweet) (in Serbian). Retrieved 10 March 2022 – via Twitter.
  38. "OTVOREN FESTIVAL SKALE: Posle sedam godina obnovljena tradicija - Herceg Novi sija u punom sjaju". Novosti.rs (in Serbian). 26 June 2022. Retrieved 29 June 2022.
  39. "SARA JO OBUHVATILA SVE TRENDOVE JEDNIM IZDANJEM". wanted.rs (in Serbian). Retrieved December 15, 2021.
  40. "Otvorena prva adidas Originals radnja u Srbiji: Sara Jo i Slaven Došlo vozili Vespu i skejt u izlogu". Wannabe Magazine (in Serbian). Retrieved December 15, 2021.
  41. Mitrović, M. (November 18, 2020). "Sara Jo nam je pokazala kako pravi znalci mogu da iznesu dva potuno drugačija stila u istim patikama". noizz.rs (in Serbian). Noizz. Retrieved December 15, 2021.
  42. "DŽENAN, SARA I TROPICO SNIMILI PESMU 'MOLIO SAM ANĐELE'". tracara.rs (in Serbian). November 25, 2013. Retrieved December 15, 2021.
  43. Jovović, P. (May 2, 2021). "Oni ne ćute: Društveno angažovane javne ličnosti u Srbiji" (in Serbian). Nova.rs. Retrieved December 15, 2021.
  44. "Sara Jo kuma prajda, nastupaju Bojana Vunturišević i Zo". Tracara.rs (in Serbian). 6 September 2019. Retrieved 2 December 2021.
  45. Jovović, P. (September 24, 2021). "Sara Jo i Čomić zajedno u spotu koji promoviše Zakon o istopolnim partnerstvima" (in Serbian). Nova.rs. Retrieved 2 December 2021.
  46. Stoisavljević, L. (August 21, 2021). "Nastup Sare Jo na World Prajdu u Kopenhagenu" (in Serbian). Nova.rs.
  47. Jovović, P. (October 21, 2021). "Moćni govor Sare Jo o popularnosti i njenim mračnim stranama". nova.rs (in Serbian). Nova S. Retrieved 2 December 2021.
  48. Jovović, P. (October 27, 2021). "Sara Jo nova ambasadorka Saveta Evrope za borbu protiv govora mržnje" (in Serbian). Nova.rs. Retrieved 2 December 2021.
  49. Rakočević, D. (23 May 2014). "Sara raskinula sa Aleksandrom". blic.rs (in Serbian). Blic. Retrieved 3 December 2021.
  50. Jovović, P. (November 9, 2021). "Ljubila je glumca, odbojkaša a zatim i producenta: Ko su bivši momci Sare Jo" (in Serbian). Nova.rs. Retrieved 3 December 2021.
  51. "Sara Jovanović i Viktor Savić u vezi". novosti.rs (in Serbian). Večernje novosti. 6 February 2015. Retrieved 3 December 2021.
  52. Rakočević, D. (8 March 2016). "KRIJU LJUBAV Sara Jo u vezi sa Marčelom". blic.rs (in Serbian). Blic. Retrieved 3 December 2021.
  53. "DA, I TO SE DESILO: Sara Jo i Dunja Jovanić otkrile zašto nisu razgovarale četiri meseca". wanted.mondo.rs. (in Serbian). Retrieved 3 December 2021.
  54. Jovović, P. (September 17, 2020). "Sara Jo: Nećete verovati, umem i da opsujem". nova.rs (in Serbian). Nova S. Retrieved December 14, 2021.
  55. Peak positions in Croatia:
  56. "Ovo je lista dobitnika regionalnih MAC muzičkih nagrada" (in Serbian). Tracara.com. January 2019.
  57. "U Banjaluci održan 23. Oskar popularnosti". bi-portal.com (in Bosnian). March 4, 2020.


Wikimedia Commons has media related to Sara Jovanović.
Awards and achievements
Preceded by
2012: Željko Joksimović
with "Nije ljubav stvar"
 Serbia in the Eurovision Song Contest
2013: Moje 3
with "Ljubav je svuda"		 Succeeded by
2015: Bojana Stamenov
with "Beauty Never Lies"

На других языках

[de] Sara Jo

Sara Jo, eigentlich Sara Jovanović (serbisch-kyrillisch Сара Јовановић; * 29. Oktober 1993 in Rom, Italien) ist eine serbische Sängerin.
- [en] Sara Jo


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